Introducing The Red Door - Downtown's Newest Beauty Destination

       Introducing The Red Door - Downtown's Newest Beauty Destination

PR Newswire

NEW YORK, Nov. 25, 2013

NEW YORK, Nov.25, 2013 /PRNewswire/ --Elizabeth Arden, Inc. announces the
opening of its new spa and beauty boutique, The Red Door, in the heart of
Union Square in New York City. The Red Door offers both traditional and speed
spa and salon services, as well as a beauty bar for discovering the latest
skincare, makeup and color trends. The two-story, 10,000 square-foot spa is an
inviting urban escape for a quick beauty fix or a signature spa treatment.
Reminiscent of a luxury, residential townhouse with clean, modern fixtures,
comfortable furniture and decorative flooring. The Red Door combines uptown
chic with downtown cool for an unmatched experience for today's New Yorkers
and visitors.

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Speed services, including blowouts, makeup applications, manicures and waxes,
that take under 30 minutes, are offered on the street level, appropriately
named SpeedUpStairs. Signature services, including facials, massages, haircuts
and color, are offered on the lower level, aptly named CalmDownStairs. In
addition to providing the most effective pampering treatments, The Red Door is
home to Elizabeth Arden's global beauty boutique and features high-tech
skincare and color products from the Elizabeth Arden and Red Door Spa
Professional lines. The boutique also offers two exciting technologies: Custom
Color Foundation and the Custom Skin Reader.

Custom Color Foundation is Elizabeth Arden's exclusive technology, designed to
perfectly blend a custom foundation matched exactly to every client's skin
tone. It not only guarantees a perfect match, but the formulation can be
customized based on each individual's needs and preferences. It offers three
coverage levels (sheer, medium or full), two finish choices (matte or natural)
and the ability to personalize the formula depending on skin type (dry, normal
or oily). It can also provide product recommendations and "makeup looks" based
on each unique skin tone reading.

Custom Skin Reader is a tool that provides detailed facial and skin feature
analysis. It analyzes visible pigmentation levels, subsurface sun damage,
visible pores, crow's feet, the number and depth of wrinkles, and skin
texture. Most importantly, it provides detailed product recommendations based
on the client's unique analysis and skin concerns, and tracks the progression
of skin health.

The Red Door continues Elizabeth Arden's century-long legacy as a classic,
quintessentially New York brand that offers cutting-edge products and

Come in – the door is open.

Address: 200 Park Avenue South (at 17th Street)
Hours: Monday-Friday 7am – 9pm, Saturday and Sunday 9am – 9pm
Phone: 212.388.0222

Elizabeth Arden is a global prestige beauty products company with an
extensive portfolio of prestige beauty brands sold in over 120 countries. The
company's brand portfolio includes Elizabeth Arden skincare, color, and
fragrance products, the celebrity fragrance brands of Britney Spears™,
Elizabeth Taylor, Jennifer Aniston, Justin Bieber, Mariah Carey, Nicki Minaj,
Taylor Swift, and Usher; the designer fragrance brands of Juicy Couture,
Alfred Sung, BCBCMAXAZRIA, , Geoffrey Beene, Halston, Bob Mackie, Ed Hardy,
John Varvatos, Kate Spade, Lucky Brand, True Religion and Rocawear; and the
lifestyle fragrance brands Curve, Giorgio Beverly Hills®, and PS Fine Cologne.

With its renowned beauty expertise based on the fundamental elements of day
spa pioneer Elizabeth Arden, Red Door Spa operates 30 day and resort spas
nationwide. Red Door Spas' all-encompassing spa menu, complete with
award-winning signature services, enhanced specialty treatments and beauty and
wellness recommendations, offers everything from facial skincare, massage and
body treatments to nail care, hair design, make up artistry and more. Always
on the industry cutting edge, every Red Door Spa provides guests with a unique
and unforgettable experience, delivering the highest level of technical
expertise and impeccable guest service. Committed to enhancing the lives of
its guests through beauty, harmony and well-being, and to providing pioneering
techniques, quality treatments and advanced services, Red Door Spa continues
to expand, innovate and serve as a trend-setting leader within the day spa

SOURCE Elizabeth Arden, Inc.

Contact: Kate Boothby of LaForce + Stevens at 646.374.0881 or
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