Enhances Customer Experience in Time for Holiday Shopping Enhances Customer Experience in Time for Holiday Shopping

PR Newswire

BOSTON, Nov. 25, 2013

BOSTON, Nov. 25, 2013 /PRNewswire/ --, a leading global online
retailer of shoes and clothing for shoppers seeking the best variety and
brands, has launched an updated look and feel for its web properties, designed
to bring more streamlined and visually appealing shopping to its customers.
The new and mobile site feature clean visual designs with less
text and larger images, as well as easy navigation for more intuitive
shopping. The new sites are now available for customers to enjoy, right in
time for the holiday season.


"Our new web and mobile sites deliver a refreshed user interface so that our
customers can easily navigate, browse and shop for whatever they're looking
for," said CEO Mike Sorabella. "We recognize that today's shoppers
have many options to choose from. We aim to not only provide our
customers with the products they want, but to also ultimately create a
shopping experience that thrills them every time they come to us, regardless
of the channel. In today's increasingly competitive online environment, our
focus is on building loyalty."

For nearly 14 years, has provided customers with an extensive
collection of shoes, clothing and accessories from more than 1,300 leading
brands. The new upgrade and new mobile site are key components of
the company's strategic commitment to its customers and its brand partners. will also deliver a new tablet site and mobile apps soon to ensure
customers have an enhanced shopping experience wherever and however they
choose to browse and shop. Customers will be able to shop across the sites
from their account, so they can start and finish their shopping
however they choose.

Throughout the development, Shoebuy gained deeper insights and ensured that
customers' needs were brought to the forefront by leveraging A/B testing and
user feedback extensively. "The new sites and apps are the first step to
improve our customers' experiences with Our sites will continue
to evolve over time to best meet and hopefully exceed our shoppers' needs and
expectations," said Kavita Baball, SVP, Customer Experience and

With more than one million products for customers to choose from,
is a leading global retailer for shoes, clothing and accessories for shoppers
seeking the best variety and brands. The customer experience
extends beyond shoes through the company's broad portfolio of products, as
well as the exclusive featuring invitation-only private
sales. was founded in 1999 and is an operating business of IAC
(Nasdaq: IACI). Learn more at, connect with us on Twitter
@Shoebuy, follow us on Pinterest or visit our Facebook page.

Media Contact:
Erin Delaney Maratea
+1-617-451-2929 x300


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