Tim Hortons Cafe & Bake Shop treats Black Friday retail workers to free coffee

Tim Hortons Cafe & Bake Shop treats Black Friday retail workers to free coffee

PR Newswire

DUBLIN, OH, Nov. 25, 2013

Restaurant chain's annual Holiday Helpers program rewards retail employees for
hard work during busy holiday weekend

DUBLIN, OH, Nov. 25, 2013 /PRNewswire/ - Tim Hortons Cafe & Bake Shop's
"Holiday Helpers" are surprising a new group this Thanksgiving weekend—retail
employees—with a special edition travel mug that entitles them to free coffee
from November 28 through December 1.

(Photo: http://photos.prnewswire.com/prnh/20131125/MM22802)

The bakery cafe chain's Holiday Helpers, Tim Hortons Cafe & Bake Shop
restaurant owners, will be surprising retail workers all week long with
special Black Friday rallies. The Holiday Helpers are popping up at big box
retailers like BestBuy, Kmart and Target to give those who are working on
Black Friday a special "I Survived Black Friday" travel mug, acknowledging
their efforts.

"We believe in the spirit of giving during the holiday season," said Mike
Meilleur, executive vice president, Tim Hortons U.S. "This year we wanted to
give something to the people who work the hardest—the retail workers. We hope
to keep them warm and caffeinated as they put in long hours this Thanksgiving
weekend."

Those retail employees who receive an "I Survived Black Friday" travel mug can
get free coffee refills at participating Tim Hortons Cafe & Bake Shop
restaurants in participating markets.

This is the third year for Tim Hortons Cafe & Bake Shop's Holiday Helpers
program. In previous years, the chain's Holiday Helpers visited Black Friday
shoppers handing out more than $25,000 in gift cards to unsuspecting shoppers.

About Tim Hortons Cafe & Bake Shop Tim Hortons is one of the largest
publicly-traded restaurant chains in North America based on market
capitalization. Operating in the quick service segment of the restaurant
industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu
that includes premium coffee, espresso-based beverages, specialty teas,
home-style soups, fresh sandwiches, grilled panini, wraps, hot breakfast
sandwiches and fresh baked goods, including our trademark donuts. As of
November 7, 2013, Tim Hortons had 817 restaurants in the United States and
4,350 restaurants systemwide. To learn more about Tim Hortons Cafe & Bake
Shop, visit www.timhortons.com or follow on Facebook
www.facebook.com/TimHortonsUS), Twitter (@TimHortonsUS) and Instagram
(@TimHortonsCafeandBakeShop).

SOURCE Tim Hortons

Contact:

Media Contact:
Brynn Burton
Manager, Public Relations, U.S.
Tim Hortons Cafe & Bake Shop
Office: 614-356-3942
Email:burton_brynn@timhortons.com
 
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