Virgin Pulse Clients Honored as HealthCare Consumerism Superstars

  Virgin Pulse Clients Honored as HealthCare Consumerism Superstars

  Institute of HealthCare Consumerism Names Dennis Branch of AGCO and Martha
  Whiteman of Cummins for Executing Innovative Health and Benefit Management

Business Wire

FRAMINGHAM, Mass. -- November 25, 2013

Virgin Pulse, the market leader in the rapidly-growing employee health
engagement category, is pleased to announce that executives with two of its
clients, AGCO Corporation and Cummins, Inc. were honored as “HealthCare
Consumerism Superstars” by the Institute for HealthCare Consumerism, the only
multi-platform, collaborative environment focused exclusively on innovative
health and benefit management.

Both Dennis Branch, AGCO’s VP of Human Resources for North America, and Martha
Whiteman, Cummins’ Health Improvement Strategy Director, were awarded with
awards in the “Most Effective Population Health and Wellness Awards” category.
Further information on the winners can be found in the IHC’s publication here,
on pages 39 and 44, respectively.

In its eighth year, the awards identified representatives from 61 companies
“who are superstars in the area of health and benefit management.” According
to the IHC’s CEO and publisher Doug Field, “The Institute for HealthCare
Consumerism is highlighting those individuals who are actively changing our
broken health care system for the better. At this time of disruption, it is
important to recognize the emerging leaders and innovators.”

AGCO’s Branch was honored for evolving the company’s wellness programs from
the traditional to a more active, engaged and invested workforce – and chose
Virgin Pulse and its suite of wellness-focused solutions for employees to meet
their own individual wellness goals, and thus feel more engaged. Highlights
included an on-site trainer who led “boot-camp” classes and a partnership with
a local gym, coupled with Virgin Pulse’s social efforts, healthy challenges
and events.

Cummins’ Whiteman didn’t believe that traditional wellness programs offered
the holistic approach necessary to change behaviors for the long term, to
create happy, engaged employees. By implementing programs from Virgin Pulse,
she was able to have more than 80 percent of her employees engaged in
next-generation wellness initiatives, including the “Healthy Holidays
Challenge,” in which more than 70 percent of participants actually lost weight
during the holiday season.

“One of the most difficult questions we get asked is one of the first ones –
what exactly is an engaged employee? Quite simply, it’s one that feels like
their employer truly cares about their Total Quality of Life and supports them
across all aspects of their lives, including their physical, social, mental,
and financial health. Showing employees your company cares about them will
ultimately yield employee engagement, productivity and loyalty benefits for
the company,” said Chris Boyce, CEO of Virgin Pulse. “Both AGCO and Cummins
are outstanding examples of companies that actively show their employees they
care, and as such, we at Virgin Pulse extend a hearty congratulations to both
Dennis Branch and Martha Whiteman.”


Sponsored by the Institute for HealthCare Consumerism, the Annual HealthCare
Consumerism Awards are designed to recognize those who go above and beyond in
executing innovative health and benefit management programs or providing
related solutions to organizations.


Virgin Pulse, formerly Virgin HealthMiles and part of Sir Richard Branson’s
famed Virgin Group, increases engagement and loyalty by providing
employee-centered programs and tools that go beyond physical wellness. Unlike
narrowly focused, one-dimensional solutions, Virgin Pulse is a hub of
consumer-focused strategies and innovative tools that combine to drive real
change across every aspect of an employee’s life. The name Pulse was chosen
due to its universality—everyone, individuals and organizations alike—have
one, and it is the backbeat to their own unique rhythm and tempo which engages
and impacts those around them. More than 200 industry leaders representing
1,000,000+ employees have selected Virgin Pulse’s award-winning programs for
their workplace. To learn more, visit


fama PR for Virgin Pulse
Ed Harrison, 617-986-5002
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