NIKE Unveils 2014 Brasil National Team Kit

  NIKE Unveils 2014 Brasil National Team Kit

New Kit for the Seleção features performance technology and innovation for
football’s biggest stage.

Business Wire

RIO DE JANEIRO -- November 24, 2013

NIKE(NYSE:NKE) today unveiled the new Brasil National Team home kit at an
event in Rio de Janeiro. The kit, which will be worn by the hosts next summer,
combines performance innovation, cultural design cues and environmentally
sustainable materials.

Luiz Gustavo unveils NIKE's new Brasil Kit today in Rio. (Photo: Business

Luiz Gustavo unveils NIKE's new Brasil Kit today in Rio. (Photo: Business

“Creating this kit is one of the greatest honors we have at NIKE,” said Trevor
Edwards, President of the NIKE Brand. “It’s more than just a player’s uniform,
it represents the history of Brasilian football, the five stars, the romance
of the game, and the hopes of a nation.”

The kit aids performance by regulating player body temperature and keeping
players cool. NIKE Dri-FIT technology pulls moisture away from the skin to the
outside of the garment where it evaporates more quickly, and laser-cut holes
and engineered mesh in key areas where heat is generated allow for increased
breathability and airflow.

In line with NIKE’s commitment to superior performance with lower
environmental impact, the shirt, shortsand - for the first time in a national
team kit - the socks, all feature fabric made from recycled plastic bottles.
Each kit is made using an average of 18 recycled plastic bottles. Since 2010,
NIKE has diverted almost 2 billion bottles from landfills, enough to cover
over 2800 full-sized football pitches.

“Incorporating environmental sustainability is a key part of the design and
development process for us,” said Martin Lotti, Creative Director of NIKE
Football. “Our aim is to create a kit that performs for players and is good to
the planet.”

Designers utilized three-dimensional body scans of the entire Brasilian
National Team to create an updated fit, improving comfort and allowing the
body to move naturally within the kit.

Exploring the unique creativity of Brasil, NIKE’s design team sought to
replicate the unique and distinct cultures of the nation in the new National
Team Kit design, while staying true to the culture and tradition of the
classic yellow jersey.

“The Brasilian home kit is like a national flag; it symbolizes the country and
its people,” saidLotti. “We wanted to create a fusion of the high speed
brilliance of football and the culture of Brasil while staying true to what
the home kit represents.”

The jersey features a new Y-neck design that provides both a relaxed fit and
comfortable look. The shorts are a classic Brasilian Varsity Royal with a
white stripe. Simple and iconic, the fit is slimmer and more tailored to the
body based on fit research with a cut specifically designed to aid movement
and comfort.

The Brasilian crest has been updated and made slightly larger, witha gold
colored metallic weave added to the crest for a shimmering effect. Behind the
crest, on the inside of the jersey, is the slogan “Nascido para jogar
futebol”- Brasilian Portuguese for “Born to Play Football”.

NIKE also worked with Brasilian Designer Bruno Big to deliver a mark of pride
at the inner back neck of each jersey - a small yellow canary motif
representing “Canarinho”, the nickname given to the team when they wear the
yellow home jersey.

“To wear the 'amarelinha' is an honor for me and my teammates,” says Brazil
star Neymar. “Brasil is a very special place to play football, and we want to
play hard and win for our country. This kit helps us to do that with both the
technology and the inspiration it provides.”

Even the name and numbers on each kit have also been carefully designed with a
micro fine pinhole for moisture management and cooling. The style of the name
and number is inspired by the classic fonts widely used on Brasilian hand
printed street posters. All jerseys worn by players and sold in Brasil are
made in Brasil.

The Brasil kit will be available in NIKE stores and on for pre-order
from November 24th and on-sale worldwide from December 5th.

For more information, visit

About NIKE, Inc.

NIKE, Inc. based near Beaverton, Oregon, is the world's leading designer,
marketer and distributor of authentic athletic footwear, apparel, equipment
and accessories for a wide variety of sports and fitness activities.
Wholly-owned NIKE subsidiaries include Converse Inc., which designs, markets
and distributes athletic lifestyle footwear, apparel and accessories and
Hurley International LLC, which designs, markets and distributes surf and
youth lifestyle footwear, apparel and accessories. For more information,
NIKE’s earnings releases and other financial information are available on the
Internet at and individuals can follow @NIKE.

Photos/Multimedia Gallery Available:



NIKE, Inc.
New York Media Relations
Press spacebar to pause and continue. Press esc to stop.