Drivers on Alberta's Highway 63 and 881 called to pledge to loved ones
Coalition for a Safer 63 and 881 promote signing a personal pledge to educate
and inspire safe driving habits
FORT MCMURRAY, AB, Nov. 22, 2013 /CNW/ - Pledge to never make a grown man cry.
Pledge to never wish you had died instead. Pledge to never know how
gut-wrenching guilt is. These are moments no one ever wants to experience. And
this is why 27 oil sands developers, pipeline companies, industry groups,
regional municipalities, safety organizations and the media in the Regional
Municipality of Wood Buffalo are urging people to pledge to their loved ones
to do their part for a safer journey on Highways 63 and 881.
Coalition for a Safer 63 and 881 board representatives as well as Melissa
Blake, mayor of the Regional Municipality of Wood Buffalo, Bob Couture, RCMP
superintendent and Darby Allen, regional fire chief, will join together today
to personally take the pledge to be a safer driver. During the signing, Mayor
Blake will issue a proclamation recognizing November 22, 2013 as Pledge Day
urging drivers "to do all that they can to arrive safely at their destination
and ensure the safety of others traveling along these two highways."
Later, Coalition members and volunteers will be attending the Oil Barons game
to get hockey fans to sign The Pledge in person.
"Highways 63 and 881 have seen hundreds of vehicle-related injuries and dozens
of fatalities over the years. The situation is not without hope, but it
requires commitment from each and every traveler of our highways," said Mayor
Blake. "I applaud the Coalition for a Safer 63 and 881 for its efforts to
raise awareness around driving behaviour."
"The Pledge campaign headlines and messages make people stop and think about
their actions and the possible outcomes that may occur if they don't take the
proper steps for a safer journey. The Pledge outlines the most important
actions you should take before you get on the road and while you are driving,"
said Debbie Hammond, executive director of the Coalition for a Safer 63 and
881. "By participating and taking The Pledge we hope that drivers will make a
public promise to someone they love to change driving behaviours, because one
death is one too many."
Individuals can now sign up at thepledge.ca to get resources that will help
them share their commitment on social media and through email. Printed pledge
forms are also available through local Coalition members and at Country 93.3
and Rock 97.9. Once The Pledge is signed, the individual will then be prompted
to share the promise to be a safer driver with their loved ones and their
social networks. Pledgers will also receive a gear shift band that reminds
them of their commitment while in their vehicles.
"We want everyone to share the word and connect with their broader social
networks to allow pledgers to post on their Facebook timelines, tweet their
friends or retweet Coalition messages," said Lauren Stewart, Coalition
communications committee chair and manager of external communications at
ConocoPhillips Canada. "These individuals will join ConocoPhillips and more
than 20 other organizations in sharing their commitment to change driving
Said Hammond, "It starts with you: Your commitment to being a safe driver ―
every time you take control of the wheel."
About the Coalition for a Safer 63 and 881
The tragedies on Highways 63 and 881 point to the need for change, and
twinning the highways are only part of the solution. The other part is
changing how we drive. That's where the Coalition for a Safer 63 and 881 comes
in. We engage and educate drivers, helping them identify their dangerous
driving habits and offering them safe alternatives. Our members range from oil
sands developers, pipeline companies and industry groups to regional
municipalities, safety organizations and the media. We come from different
backgrounds but have one important thing in common: a goal to make Highway 63
and Highway 881 safer for our families, friends, employees and stakeholders.
SOURCE Coaltion for a Safer 63 and 881
Lauren Stewart ConocoPhillips Canada Lauren.firstname.lastname@example.org
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-0- Nov/22/2013 15:57 GMT
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