Embracing Omni-Channel Marketing: What Your Biz Can Learn From Staples, Red
Bull and Symantec to Get a Bigger Piece of the 2013 Holiday Business Pie
PORTLAND, Ore., Nov. 22, 2013
PORTLAND, Ore., Nov. 22, 2013 /PRNewswire/ -- If you can't imagine a world
without your business, it's time to re-think what your biz must do to reach
and engage consumers in today's socially connected world. Enter - "Omni
Channel" marketing; also called cross-channel marketing.
Omni-Channel marketing lets you stretch and build your business to include
customer groups you may consistently be overlooking; yet who make up a large
part of the biz pie.
In 2012 Staples ecommerce revenue dropped 2.8%, plus company sales dipped
1.2%, says Internet Retailer Magazine.The urgency, to stop a further slide,
demanded they take an immediate, hard look at the cause.
In depth research offered a transforming strategy - "Omni Channel" marketing.
Blending ecommerce and store assets offering a variety of customer buying
experiences; engaging buyers on several levels. Reaching marketing channels
they'd ignored, says Staples.
Once they hired a new executive-VP, they adopted a 'less is more' strategy.
Meaning carrying less physical inventory yet offering all categories online.
Adding store kiosks, employees carrying tablets to assist customers. Utilizing
mobile marketing; pumping up social media marketing.
ComScore shows "Omni-Channel" buyers are better customers. A recent AMEX
report says Omni-Channel buyers reward a biz with loyalty when you engage
Can your business adopt to "Omni-Channel" marketing as the holiday season
Set your site up for mobile purchasing. A recent Forrester Report shows 95%
open rates for mobile emails. Sales rising.
Utilize social media marketing. There's no getting around it: your clients and
potential customers are online socializing, fully expecting to see your biz.
Engage them with valuable content as Red Bull, Symantec and Sears do.
Omni-Channel retailers show customers their innovative side. Connecting and
engaging, developing relationships. Making it creative, fun and easier to shop
with them rather than competitors. What's not to like about that?
Jean L. Serio CPC, has 25 years with Fortune 500 and 1000 companies in sales
training and development; customer service; a top ranked LinkedIn Social Media
Growth Strategist and Consultant. For your free PDF "What Your Biz Should Know
About the 2013 Changing Holiday Landscape 10 Tips for Profiting From The
Changes," go to getyourbuzzon.com
Contact: Jean L. Serio CPC
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