Embracing Omni-Channel Marketing: What Your Biz Can Learn From Staples, Red Bull and Symantec to Get a Bigger Piece of the 2013 Holiday Business Pie PR Newswire PORTLAND, Ore., Nov. 22, 2013 PORTLAND, Ore., Nov. 22, 2013 /PRNewswire/ -- If you can't imagine a world without your business, it's time to re-think what your biz must do to reach and engage consumers in today's socially connected world. Enter - "Omni Channel" marketing; also called cross-channel marketing. (Photo: http://photos.prnewswire.com/prnh/20131122/PH22312-a) (Photo: http://photos.prnewswire.com/prnh/20131122/PH22312-b) Omni-Channel marketing lets you stretch and build your business to include customer groups you may consistently be overlooking; yet who make up a large part of the biz pie. In 2012 Staples ecommerce revenue dropped 2.8%, plus company sales dipped 1.2%, says Internet Retailer Magazine.The urgency, to stop a further slide, demanded they take an immediate, hard look at the cause. In depth research offered a transforming strategy - "Omni Channel" marketing. Blending ecommerce and store assets offering a variety of customer buying experiences; engaging buyers on several levels. Reaching marketing channels they'd ignored, says Staples. Once they hired a new executive-VP, they adopted a 'less is more' strategy. Meaning carrying less physical inventory yet offering all categories online. Adding store kiosks, employees carrying tablets to assist customers. Utilizing mobile marketing; pumping up social media marketing. ComScore shows "Omni-Channel" buyers are better customers. A recent AMEX report says Omni-Channel buyers reward a biz with loyalty when you engage them. Can your business adopt to "Omni-Channel" marketing as the holiday season approaches? Yes. Set your site up for mobile purchasing. A recent Forrester Report shows 95% open rates for mobile emails. Sales rising. Utilize social media marketing. There's no getting around it: your clients and potential customers are online socializing, fully expecting to see your biz. Engage them with valuable content as Red Bull, Symantec and Sears do. Omni-Channel retailers show customers their innovative side. Connecting and engaging, developing relationships. Making it creative, fun and easier to shop with them rather than competitors. What's not to like about that? Jean L. Serio CPC, has 25 years with Fortune 500 and 1000 companies in sales training and development; customer service; a top ranked LinkedIn Social Media Growth Strategist and Consultant. For your free PDF "What Your Biz Should Know About the 2013 Changing Holiday Landscape 10 Tips for Profiting From The Changes," go to getyourbuzzon.com Contact: Jean L. Serio CPC getyourbuzzon.com Phone-FAX: 503-631-2790 Email Read more news from Jean L. Serio. SOURCE Jean L. Serio Website: http://www.getyourbuzzon.com
Embracing Omni-Channel Marketing: What Your Biz Can Learn From Staples, Red Bull and Symantec to Get a Bigger Piece of the 2013
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