St. Joe Launches Private Club and Expands Vacation Rental Program

  St. Joe Launches Private Club and Expands Vacation Rental Program

Business Wire

WATERSOUND, Fla. -- November 22, 2013

The St. Joe Company (NYSE: JOE) (“St. Joe”) today announced that it is
launching St. Joe Club & Resorts^SM, a private membership club that will
provide access to a diverse offering of benefits and privileges at Shark’s
Tooth Golf Club, WaterSound® Beach Club and Camp Creek® Golf Club in addition
to other St. Joe® owned and operated facilities such as the award-winning
WaterColor® Inn & Resort and Fish Out of Water® restaurant. As part of St. Joe
Club & Resorts, the Company is expanding its vacation rental management
services. Traditionally, St. Joe has only managed luxury homes in its real
estate developments of the WaterColor and WaterSound Beach communities, but
now it is offering luxury vacation home management services to homeowners in
communities along the prestigious Highway 30A.

“Given the company’s proven track record of managing award-winning club and
resort operations and the increasing vacation-rental occupancies in this
region of Florida, the timing is right to expand our luxury vacation home
management operations,” says Park Brady, CEO for The St. Joe Company. “This is
a game changer for the business of vacation rental management on 30A. We
believe our owners already have the best property management and resort rental
rates. We are now giving our owners membership in and their rental guests
access to St. Joe Club & Resorts. This significant competitive advantage will
be of great benefit to the owners in the St. Joe Club and Resorts vacation
rental program. In addition, we are providing a better value to our current
club members through a more enhanced membership program.”

Homeowners who have St. Joe Club & Resorts manage their vacation home may
become members of St. Joe Club and Resorts, which will provide them and their
rental guests access to amenities and benefits not available to the public.
“We are adding value to homeowners for choosing St. Joe Club & Resorts rental
management over that of other vacation rental companies,” said Patrick Murphy,
Vice President of Operations for The St. Joe Company. “Registered guests and
the owners of St. Joe-managed vacation homes will have access to Camp Creek
Golf Club, the WaterSound Beach Club and Shark’s Tooth Golf Club.”

St. Joe Club & Resorts amenities include the WaterSound Beach Club; three
18-hole championship golf courses—Shark’s Tooth, Camp Creek and SouthWood; one
six-hole executive golf course—Origins^SM; two tennis facilities; and a
fitness center as well as numerous privileges including dining, recreational
activities and social events. Four membership levels are available: Full,
Limited Golf, Social and Resort and access to facilities or benefits are based
on membership level.

“St. Joe has built a reputation of providing quality service as demonstrated
through the numerous accolades the WaterColor Inn and Resort has received,
including the recent Forbes Four-Star Resort rating,” continued Murphy.
“Striving to exceed this level of excellence is a guiding principle as we
launch St. Joe Club & Resorts and a broader luxury vacation home rental
program.”

St. Joe Club & Resorts rental management is soliciting homeowners to join its
program. St. Joe Club & Resorts offerings will begin January 1, 2014. As of
March 1, 2014, Camp Creek and Shark’s Tooth Golf Clubs will be private clubs
and only members of St. Joe Club & Resorts and St. Joe Club & Resorts’
registered guests will be eligible to play.

About The St. Joe Company

The St. Joe Company is a Florida-based real estate developer and manager. The
Company owns land concentrated primarily in Northwest Florida and has
significant residential and commercial land-use entitlements in hand or in
process. The Company also owns various commercial, resort and club properties.
More information about the Company can be found on its website at www.joe.com.

About St. Joe Club & Resorts

St. Joe Club & Resorts is an exclusive membership club that provides access to
a diverse offering of benefits and privileges at St. Joe owned and operated
amenities and facilities. Amenities include the WaterSound Beach Club; three
18-hole championship golf courses—Shark’s Tooth, Camp Creek and SouthWood; one
six-hole executive golf course—Origins; two tennis facilities; and a fitness
center. Numerous privileges including dining, recreational activities and
social events are also offered. More information can be found on its website
at www.stjoeclub.com.

      © 2013, The St. Joe Company. “St. Joe^®”,“JOE^®”, ”WaterColor^®”,
            “WaterSound^®”, “Camp Creek^®”, “Fish Out of Water^®”,

 the “Taking Flight” Design^® and “St. Joe (and Taking Flight Design)^®” are
                         registered service marks of

    The St. Joe Company or its affiliates. “St. Joe Club & Resorts^SM” and
   “Origins^SM” are service marks of The St. Joe Company or its affiliates.

Contact:

The St. Joe Company
Lori Elliott, 850-402-5138
 
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