Rakuten Loyalty and SavingStar Partner to Launch a New Cashback Mall Empowering Shoppers to Earn Cash Rewards for Shopping

  Rakuten Loyalty and SavingStar Partner to Launch a New Cashback Mall
  Empowering Shoppers to Earn Cash Rewards for Shopping Online

Innovative shopping platform features hundreds of online retailers and rewards
                SavingStar members with cash for each purchase

Business Wire

BOSTON -- November 21, 2013

Loyalty technology leader Rakuten Loyalty has partnered with the fast growing
grocery eCoupon and online shopping site SavingStar, to launch the SavingStar
Cashback Mall where members earn cash for their online purchases. The new
Cashback Mall provides SavingStar members an additional way to earn cash,
building on the service’s existing digital grocery rewards program. Now,
SavingStar shoppers can earn cash for their purchases at hundreds of popular
online stores featuring top brands.

To complement the Cashback Mall, Rakuten Loyalty has built and deployed the
SavingStar Cashback Browser Toolbar, an online shopping tool that keeps
members up-to-date on the latest cashback deals. With the toolbar installed,
members are notified of available deals as soon as they land on participating
retailer sites with in-browser alerts.

“We are thrilled to be partnering with a great site like SavingStar, a leader
in the digital grocery coupon space. Rakuten Loyalty was a perfect fit to
expand SavingStar’s rewards program and offerings to members,” said John
Reistrup, COO. “With the new cashback mall, we are excited to be able to
increase engagement, empower the consumer with yet another way to earn
cashback, and provide SavingStar with an entirely new revenue stream.”

“With the launch of our Cashback Mall, SavingStar is making it easier than
ever for families to save money on their online purchases,” said David Rochon,
CEO of SavingStar. “With our digital grocery coupons and now our cashback
shopping mall, SavingStar is ‘The smart and simple way to save.’ Especially
with the holiday season upon us, SavingStar will help families save hundreds
of dollars.”

To view the new SavingStar Cashback Mall, please visit

About SavingStar
SavingStar is the smart and simple way to save on groceries and online
shopping. Redeemable at over 24,000 supermarkets and drugstores, SavingStar's
grocery eCoupons are linked to shoppers' store loyalty cards and provide a
more convenient and eco-friendly way to save on groceries than paper coupons.
SavingStar’s Cashback Mall enables shoppers to save at hundreds of popular
online stores. SavingStar automatically adds the value of each offer redeemed
into users' SavingStar accounts, enabling them to pick their payout from cash
back to gift cards to charity donations. SavingStar also powers white-labeled
grocery savings services, including Upromise, Fuel Rewards Network, and
NutriSavings. SavingStar is backed by DCM, Flybridge Capital Partners, First
Round Capital, IA Ventures, Edenred, American Express Ventures, and other
investors. The company is based in Waltham, MA. For more information,

About Rakuten Loyalty
Rakuten Loyalty is the inventor of the world’s most innovative rewards
acceleration platform – servicing the largest loyalty programs around the
world. The Rakuten Loyalty team develops technology that gives loyalty program
members the opportunity to earn rewards for their everyday online activity –
opening up explosive new revenue opportunities for our clients – and giving
their members the opportunity to earn the rewards they love anywhere, anytime.
Rakuten Loyalty is a wholly owned subsidiary of Rakuten (JASDAQ: 4755).

About Rakuten
Rakuten, Inc. (JASDAQ:4755), is one of the world’s leading Internet service
companies, providing a variety of consumer- and business-focused services
including e-commerce, e-reading, travel, banking, securities, credit card,
e-money, portal and media, online marketing and professional sports. Selected
by Forbes as 7th among the World’s Most Innovative Companies of 2012, Rakuten
is expanding globally and currently has operations throughout Asia, Western
Europe, and the Americas. Founded in 1997, Rakuten is headquartered in Tokyo,
with over 10,000 employees worldwide. For more information, visit


Rakuten Loyalty
Alex Rafferty, 617-502-8949
Public Relations
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