Local Corporation Releases Online Pay-Per-Call Advertising Forecast from
Pay-Per-Call Ad Spending Projected to Reach $8.1 Billion by 2018
IRVINE, Calif. -- November 21, 2013
Local Corporation (NASDAQ:LOCM), a leading online local media company, today
announced that it partnered with Borrell Associates on a forecast of the
online pay-per-call advertising market.
The research, which was commissioned by Local Corporation and conducted by
Borrell Associates, estimates that online pay-per-call ad spending will grow
from $1.7 billion in 2013 to $8.1 billion by 2018. The forecast also estimates
that use of pay-per-call advertising among U.S. businesses that market online
is projected to more than double by 2018.
Local Corporation has been issued five patents related to pay-per-call
advertising solutions, including U.S. patent number 8,359,049, which is
directed to various aspects of mobile, pay-per-call directory assistance and
advertising systems and/or methods.
“Industry experts are projecting that within five years, 80 percent of local
searches will be done on a mobile device^1. We believe the pay-per-call mobile
lead generation ad model will be instrumental in monetizing these local
consumers on mobile devices,” said Heath Clarke, Local Corporation chairman
“This new research validates the investments we’ve made in building our
intellectual property portfolio over the past decade,” added Clarke. “With
five key patents in the mobile pay-per-call space, we feel we’re uniquely
positioned to generate royalty revenues from the growing pay-per-call market.”
About Local Corporation
Local Corporation (NASDAQ:LOCM) is a leading online local media company that
connects brick-and-mortar businesses with approximately a million online and
mobile consumers each day using a variety of innovative digital marketing
products. To advertise, or for more information, visit:
About Borrell Associates
Borrell Associates Inc. is a research firm that tracks local advertising. It
works with more than 1,200 local media companies throughout North America and
publishes regular analyses of major advertising trends and conducts sales
training for clients. The company is headquartered in Williamsburg, Va.
^1 Borrell Associates
Forward Looking Statements
This press release contains certain forward-looking statements that are based
upon current expectations and involve certain risks and uncertainties within
the meaning of the U.S. Private Securities Litigation Reform Act of 1995.
Words or expressions such as "anticipate," "plan," "will," "intend," "believe"
or "expect" or variations of such words and similar expressions are intended
to identify such forward-looking statements. These forward-looking statements
are not guarantees of future performance and are subject to risks,
uncertainties, and other factors, some of which are beyond our control and
difficult to predict and could cause actual results to differ materially from
those expressed or forecasted in the forward-looking statements. Key risks are
described in the filings we make with the U.S. Securities and Exchange
Commission. The forward-looking statements in this release speak only as of
the date they are made. We undertake no obligation to revise or update
publicly any forward-looking statement for any reason. Unless otherwise
stated, all site traffic and usage statistics are from third-party service
providers engaged by the company. Traffic and our monetization of that traffic
combine to determine our revenues for any given period. Our traffic volume
alone for a period should not be viewed as demonstrative of our financial
results for such period.
Investor Relations and Media Relations Contact:
Cameron Triebwasser, 949-789-5223
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