Local Corporation Releases Online Pay-Per-Call Advertising Forecast from Borrell Associates Pay-Per-Call Ad Spending Projected to Reach $8.1 Billion by 2018 Business Wire IRVINE, Calif. -- November 21, 2013 Local Corporation (NASDAQ:LOCM), a leading online local media company, today announced that it partnered with Borrell Associates on a forecast of the online pay-per-call advertising market. The research, which was commissioned by Local Corporation and conducted by Borrell Associates, estimates that online pay-per-call ad spending will grow from $1.7 billion in 2013 to $8.1 billion by 2018. The forecast also estimates that use of pay-per-call advertising among U.S. businesses that market online is projected to more than double by 2018. Local Corporation has been issued five patents related to pay-per-call advertising solutions, including U.S. patent number 8,359,049, which is directed to various aspects of mobile, pay-per-call directory assistance and advertising systems and/or methods. “Industry experts are projecting that within five years, 80 percent of local searches will be done on a mobile device^1. We believe the pay-per-call mobile lead generation ad model will be instrumental in monetizing these local consumers on mobile devices,” said Heath Clarke, Local Corporation chairman and CEO. “This new research validates the investments we’ve made in building our intellectual property portfolio over the past decade,” added Clarke. “With five key patents in the mobile pay-per-call space, we feel we’re uniquely positioned to generate royalty revenues from the growing pay-per-call market.” About Local Corporation Local Corporation (NASDAQ:LOCM) is a leading online local media company that connects brick-and-mortar businesses with approximately a million online and mobile consumers each day using a variety of innovative digital marketing products. To advertise, or for more information, visit: http://localcorporation.com. About Borrell Associates Borrell Associates Inc. is a research firm that tracks local advertising. It works with more than 1,200 local media companies throughout North America and publishes regular analyses of major advertising trends and conducts sales training for clients. The company is headquartered in Williamsburg, Va. ^1 Borrell Associates Forward Looking Statements This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate," "plan," "will," "intend," "believe" or "expect" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements. Key risks are described in the filings we make with the U.S. Securities and Exchange Commission. The forward-looking statements in this release speak only as of the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason. Unless otherwise stated, all site traffic and usage statistics are from third-party service providers engaged by the company. Traffic and our monetization of that traffic combine to determine our revenues for any given period. Our traffic volume alone for a period should not be viewed as demonstrative of our financial results for such period. Contact: Investor Relations and Media Relations Contact: Local Corporation Cameron Triebwasser, 949-789-5223 firstname.lastname@example.org
Local Corporation Releases Online Pay-Per-Call Advertising Forecast from Borrell Associates
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