One Direction Brings Hair-Raising Comedy to Macy’s Black Friday Commercial

  One Direction Brings Hair-Raising Comedy to Macy’s Black Friday Commercial

Macy’s will donate $2 to Make-a-Wish^®, up to $100,000, for each One Direction
   “Our Moment” fragrance purchase beginning at 8 p.m. on Thursday, Nov. 28
                               through Nov. 29

   Exclusive behind-the-scenes video will be available to customers through
                     Macy’s YouTube channel and Instagram

Business Wire

NEW YORK -- November 21, 2013

Beginning this weekend, television viewers will see a new side of the hottest
band on the planet as Macy’s (NYSE:M)debuts its Black Friday commercial
featuring superstar musical group, One Direction, in a light-hearted spoof
about the group’s infamous hairstyles. The television spot will break on Nov.
24, and remind customers to visit Macy’s starting at 8 p.m. on Thursday, Nov.
28 (Thanksgiving night) for the best holiday gifts from their favorite brands,
all at affordable prices.

Macy's will donate $2 to Make-a-Wish, up to $100,000, for each One Direction
"Our Moment" fragrance ...

Macy's will donate $2 to Make-a-Wish, up to $100,000, for each One Direction
"Our Moment" fragrance purchase On Black Friday (Photo: Business Wire)

“There is arguably no bigger group today than One Direction, and we are
thrilled to showcase them in Macy’s Black Friday television spot,” said
Martine Reardon, Macy’s chief marketing officer. “The spot is very playful and
fun, capturing a comical exchange with the boys and our store manager, Harold.
It is sure to entertain customers and fans across the country, and will create
a buzzworthy moment to kick-start the excitement around Black Friday at
Macy’s.”

In keeping with the success of Macy’s sitcom-themed advertising spots, Macy’s
Herald Square store manager, Harold (Matt Oberg), is at it again as he helps
One Direction’s Harry, Liam, Louis, Niall and Zayn prepare for the onslaught
of fans eager to purchase the band’s coveted “Our Moment” fragrance during
Macy’s Black Friday sale. As they say, imitation is the sincerest form of
flattery, and Harold takes this maxim to a new level as he surprises the band
by mimicking each one of their individual hairstyles.

In the weeks following the advertising break, One Direction fans can also
expect exclusive, behind-the-scenes video captured during the filming of
Macy’s Black Friday commercial spot. Video content will be available through
Macy’s YouTube channel and Macy’s Instagram.

Beginning at store opening on Nov. 28 through Nov. 29, customers who visit
Macy’s will receive an exclusive black tote bag, while supplies last, with the
purchase of a large One Direction “Our Moment” fragrance spray. In addition,
Macy’s will donate $2, up to $100,000, to Make-A-Wish for each One Direction
“Our Moment” fragrance purchase. Details in store. Hours vary by store. Check
macys.com for details. Also in time for Black Friday, Macy’s New York flagship
at Herald Square will host a pop-up shop featuring One Direction merchandise
and a life-size cutout, perfect for photo opportunities.

Beginning today, shoppers can check Macy’s Pinterest page at
pinterest.com/macysofficial or macys.com/blackfriday for daily updates on
Black Friday specials. Customers can also view Black Friday offers on their
mobile devices and create customized shopping lists that can be edited and
shared with friends. Text APP to 62297 to download the Macy’s app on your
phone (one message/transaction; message and data rates may apply; text HELP to
62297 for help; text STOP to 62997 to cancel; visit macys.com for terms,
conditions and Macy's Privacy Policy).

Macy’s Black Friday hours vary by store. Visit macys.com/stores for local
information. For additional information on Macy’s Black Friday event,
including all product images, please visit
http://mustacheagency.com/MNR/MacysHoliday2013/en/black-friday.html.

Macy’s Black Friday commercial was produced by Macy’s in conjunction with JWT
New York.

About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc., delivers fashion and
affordable luxury to customers at approximately 800 locations in 45 states,
the District of Columbia, Puerto Rico and Guam, as well as to customers in the
U.S. and more than 100 international destinations through its leading online
store at macys.com. Via its stores, e-commerce site, mobile and social
platforms, Macy’s offers distinctive assortments including the most desired
family of exclusive and fashion brands for him, her and home. Macy’s is known
for such epic events as Macy’s 4th of July Fireworks^® and the Macy’s
Thanksgiving Day Parade^®, as well as spectacular fashion shows, culinary
events, flower shows and celebrity appearances. Macy’s flagship stores --
including Herald Square in New York City, Union Square in San Francisco, State
Street in Chicago, Dadeland in Miami and South Coast Plaza in southern
California -- are known internationally and leading destinations for visitors.
Building on a more than 150-year tradition, and with the collective support of
customers, employees and Macy’s Foundation, Macy’s helps strengthen
communities by supporting local and national charities giving more than $70
million each year to help make a difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit our
online pressroom at macys.com/pressroom.

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50756066&lang=en

Contact:

Macy’s Media Relations
Holly Thomas, 646-429-5250
holly.thomas@macys.com
or
Julie Strider, 646-429-5213
julie.strider@macys.com
 
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