The Bon-Ton Stores, Inc. Partners with Mario Lopez to Announce Its Holiday Charity Partnership with Boys & Girls Clubs of

  The Bon-Ton Stores, Inc. Partners with Mario Lopez to Announce Its Holiday
  Charity Partnership with Boys & Girls Clubs of America

                      “GIVE THE GIFT OF A GREAT FUTURE”
                                 #greatfuture

Business Wire

YORK, Pa. -- November 21, 2013

The Bon-Ton Stores, Inc. (NASDAQ:BONT), parent company of Bon-Ton, Bergner’s,
Boston Store, Carson’s, Elder-Beerman, Herberger’s and Younkers department
stores, is the perfect shopping destination for the holidays. Every year,
millions of consumers search for the perfect gift and many look for gifts that
give back in the spirit of the season. Bon-Ton Stores has partnered with Boys
& Girls Clubs of America (BGCA) and Club alum Mario Lopez for its Give the
Gift of a Great Future campaign. The campaign kicks off on Black Friday,
November 29, and runs through December 24, 2013.

Mario Lopez, Alumni Ambassador for Boys & Girls Clubs of America, said, “As a
former Club kid, I know Clubs are safe places where children can grow, learn,
develop and belong. I hope you will join me and your local Bon-Ton store this
holiday season by supporting Boys & Girls Clubs in your community and across
the nation.”

There are several ways the community can get involved and support the Boys &
Girls Clubs and help Bon-Ton reach its donation goal of $500,000. Customers
can purchase an exclusive teddy bear or make a donation at any of Bon-Ton’s
Stores, including Bon-Ton, Bergner’s, Boston Store, Carson’s, Elder-Beerman,
Herberger’s and Younkers, and online. The adorable, plush teddy bear is
dressed up in a holiday scarf and retails for just $7 and 100% of the net
proceeds will be donated to Boys & Girls Clubs. Customers can also make a $3
donation at any store or online and receive a very special savings offer for
their holiday shopping. On Facebook, fans can spread the cheer by sharing a
variety of virtual holiday greeting cards with friends and family. Bon-Ton
Stores will donate $1 to BGCA for every card shared up to $15,000.

But the support doesn’t stop there. The Bon-Ton Stores, Inc. has initiated a
job placement program and will be providing jobs in our stores to over 200
Club youth during the holiday season. The program will support youth from
seventeen different clubs in eleven states including Illinois, Indiana, Maine,
Massachusetts, Michigan, Montana, Nebraska, New York, Pennsylvania, South
Dakota and Wisconsin. The job placement program helps youth develop
professional skills and ready themselves for future careers.

"Bon-Ton is committed to supporting our local communities,” commented Brendan
Hoffman, President and CEO, The Bon-Ton Stores, Inc. “We are thrilled that
Mario Lopez is joining us in this partnership with Boys & Girls Clubs of
America. Boy & Girls Club is a crucial community-based resource for the
development of our youth. This partnership is just one more way we can help
create great futures for our children.”

Visit Bonton.com/BGCA to learn more about how you can support BGCA this
holiday season. With your generosity, we can give kids the Gift of a Great
Future!

About The Bon-Ton Stores, Inc.

The Bon-Ton Stores, Inc., with corporate headquarters in York, Pennsylvania
and Milwaukee, Wisconsin, operates 273 department stores, which includes 10
furniture galleries, in 25 states in the Northeast, Midwest and upper Great
Plains under the Bon-Ton, Bergner’s, Boston Store, Carson’s, Elder-Beerman,
Herberger’s and Younkers nameplates. The Stores offer a broad assortment of
national and private brand fashion apparel and accessories for women, men and
children, as well as cosmetics and home furnishings. The Bon-Ton Stores, Inc.
is an active and positive participant in the communities it serves. For
further information, please visit the investor relations section of the
Company’s website at http://investors.bonton.com. Learn more at
Facebook.com/BonTon, Instagram.com/BonTonStyle and Twitter.com/BonTon.

About Boys & Girls Clubs of America

For more than 100 years, Boys & Girls Clubs of America (GreatFutures.org) has
enabledyoung peoplemost in needto achieve great futures as productive,
caring, responsible citizens. Today, more than 4,000 Clubs serve nearly 4
million young people through Club membership and community outreach. Clubs are
located incities, towns, public housingand on Native American
landsthroughout the country, and serve military families in BGCA-affiliated
Youth Centers on U.S. military installations worldwide.Theyprovide asafe
place, caring adult mentors, fun and friendship, and high-impact youth
development programson a daily basisduring critical non-school hours. Club
programs promote academic success, good character and citizenship, and a
healthy lifestyle. In a Harris Survey of alumni, 57 percent said the Club
saved their lives. National headquarters are located in Atlanta. Learn more at
http://bgca.org/facebook and http://bgca.org/twitter.

Contact:

The Bon-Ton Stores, Inc.
Mary Kerr, 717-751-3071
Vice President
Investor & Public Relations
mkerr@bonton.com
 
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