Caesars Interactive Entertainment Launches Three Online Casino Websites for New Jersey Residents & Visitors

 Caesars Interactive Entertainment Launches Three Online Casino Websites for
                       New Jersey Residents & Visitors, & Bring Best in Class Technology
and a Broad Suite of Games

Marks 1st Time in U.S. that Caesars & Harrah's Offer Real-Money Online Gaming

PR Newswire

ATLANTIC CITY, N.J., Nov. 21, 2013

ATLANTIC CITY, N.J., Nov. 21, 2013 /PRNewswire/ -- On June 26, 1979, Caesars
Atlantic City first opened its doors. Now 34 years later, a new era of gaming
in New Jersey begins, as three online real-money gaming offerings under the
Caesars umbrella begin entertaining New Jersey residents and visitors.


Starting at 6 pm tonight, consumers 21 or older inside New Jersey's borders
and who have been vetted through our responsible gaming screening can log onto, or to play poker, blackjack,
roulette, baccarat, video slots and video poker as part of the soft launch.

Caesars Interactive Entertainment, Inc. (CIE), the online arm of Caesars
Acquisition Company (CAC) (Nasdaq: CACQ), is offering three distinct brands
right out of the gate.

Both the Caesars and the Harrah's names will become the longest-running casino
brands in New Jersey to offer online gaming, and the World Series of Poker is
the longest-running poker brand in existence, with roots dating back to 1970. launched real-money online poker in Nevada two months ago.

"We are excited to be launching three of the most iconic U.S. gaming brands
online for those inside New Jersey borders," said CIE Senior Vice President
Geoffrey Stewart. "With industry-leading technology and the loyalty benefits
of our Total Rewards and Action Club programs, we know consumers will quickly
see why,, and are some of the
best places to play online casino games for real money in the Garden State.
The fun and action found online will reflect what our players have come to
expect from our land-based properties for decades."

When the sites launch tonight, the offering will be in the soft launch stage,
a period in which CIE and the New Jersey Division of Gaming Enforcement
(NJDGE) authorities will closely monitor all facets of the operation. The
soft launch phase starts with limited hours. November 21-22: 6 pm to 2 am
Eastern Time; November 23: 8 am to midnight Eastern Time; and November 24 and
25: Open 24 hours. The NJDGE will have final authority to approve the
technology. Once cleared, a full unencumbered launch is expected to occur.
CIE expects its offerings to be consistent during and after this phase. The
public can play on the site during the soft launch stage.

At launch,, and will be available
on both PC's and Mac desktop computers. The casino products will be
web-browser based offerings, while, as is in Nevada, is a
downloadable software product that is saved to a player's desktop. Mobile
versions of all three offerings are expected in the coming months.

Consumers can log onto, and right
now to register for an account. To follow the latest from each of our sites,
please follow us on Twitter by adding @CaesarsOnline
(, @HarrahsOnline
( and @WSOPcom (

To power, CIE has partnered with Amaya Gaming. Amaya is a
Montreal, Canada headquartered company founded in 2004 and a leading provider
of technology-based gaming solutions to the regulated gaming industry.

For the and offerings, CIE has partnered with 888
Holdings, Inc. 888 also powers CIE's online offerings in Nevada. 888
Holdings was founded in 1997 and is based in Gibraltar.

Customer Loyalty Program

Caesars has an industry-leading customer loyalty program called Total Rewards,
which operates in a similar manner to other loyalty programs in other
industries, rewarding customers with benefits that matter most to them, both
with tier status upgrades as well as award redemptions based on point
accumulation. The Caesars database currently has 44 million members in the
program and this program will be extended into the online space through CIE. & Customers will be able to earn loyalty
benefits for their play utilizing Caesars Entertainment's industry-leading
loyalty program. Total Rewards members signing up for any of CIE's online
real-money offerings will be able to continue earning Reward Credits toward
their tier status for their online play while also earning Reward Credits for
use at any Total Rewards casino. Rewards Credits can be used both in
land-based venues and online. Benefits include the ability to use points for
discounted room nights, dining credit, show tickets and merchandise across all
Caesars properties. Following the lead of Total Rewards, will utilize its own
loyalty program already launched in Nevada, called the Action Club, and will
recognize and reward online poker players with loyalty points (WSOP Points)
for each hand or tournament they play. The Action Club Rewards currency can be
redeemed for cash to buy into online ring games or tournaments or they can be
converted into Rewards Credits to use for discounted room nights, dining
credit, show tickets, merchandise or even WSOP tournament buy-ins across all
Total Rewards casinos. Plus they can be turned into dollars for those who wish
to keep them online. Additionally, given the close ties with Total Rewards,
Action Club members will have the ability to earn casino status in the Total
Rewards program based on their online play. The simplicity, transparency and
association with Total Rewards, plus competitive and easy to redeem rewards
make the Action Club a premier loyalty program.


In terms of promotions, CIE is expected to provide some of the best offers in
the business. Each of our three sites will offer unique opportunities for
those participating, with each website providing all the latest promotions and
details under its "promotions" page. Some expected promotions include: – "Live Like Caesar" – With over $80,000 in prizes,
    including a Grand Prize first-class trip to Rome, Italy* – "Pop n' Shop Britney Spears Sprees" plus "$30,000 in
    prizes in 30 Days" – One lucky grand prize winner will be whisked to Las
    Vegas with VIP concert tickets to experience Britney Spears' residency at
    Planet Hollywood Las Vegas, plus a $2,000 shopping spree to get them ready
    for the big night* -- $1,000,000 guarantee Online Championships, plus the exclusive
    destination to win seats into land-based WSOP events*

*Subject to approval of NJDGE.


Players will be able to register and withdraw from outside New Jersey borders,
but to participate in games consumers will need to be verified as inside the
state borders of New Jersey. Our platforms will use state-of-the-art
geo-location technology to validate where players are physically located. To
fund an online account with us, customers have a variety of options to do so.
Deposit and Withdrawal options include:

  oAt the Caesars Atlantic City casino cage (cash only)
  oACH (eChecks via your banking account)
  oCredit and Debit Cards
  oPaper checks (withdrawal only)

Site by Site specifics is the online home of world's most-trusted, oldest and most
prestigious poker brand – the World Series of Poker (WSOP). It will be the
exclusive destination for online players in New Jersey to win seats into the
land-based World Series of Poker, which has awarded more than $1.8 billion to
players during its history, including more than $197 million in 2013 alone. will offer satellite and ladder tournaments that could qualify a
player for a seat at the $10,000 WSOP Main Event at the Rio All-Suite Hotel &
Casino in Las Vegas for the price of a movie ticket. kicks off its unique offering with an opportunity for players of all
skill levels to participate in our live offering at Harrah's Atlantic City
when the WSOP Circuit rolls into town from November 29 to December 9. The team will be on hand at the Circuit Event and will be offering
Circuit players special promotions.

At launch, the real-money poker offering will be available to both PC
and Mac Users and will offer:

  oCash games, Sit & Go's, Satellites and Multi-table Tournaments
  oBuy-ins for cash games that start as low as 1¢-2¢ and tournaments that
    start at $1.10
  oDaily $100 freerolls for players of all levels
  oLimit and No-Limit Hold'em with full table and short-handed games, plus
    the popular Omaha variant including Omaha Hi-Lo, as well as Seven Card
  oCasino games – Click on the Blackjack or Casino tab, to open up a host of
    casino-style games.
  oAction Club – Our own unique loyalty program for players.

In order to begin playing on, players should go to and
follow the instructions to register and download the poker client. Caesars Palace opened in Las Vegas in 1966 and in Caesars
Atlantic City in 1979. Just like at Caesars Atlantic City or Caesars Palace,
consumers signing up to will find a wide variety of their
favorite table games and slots to choose from. And if you are a Total Rewards
member, don't forget to provide us your Total Rewards membership number, so
you can earn Tier Credits and Reward Credits. If you aren't yet a Total
Rewards member, don't fret. Sign up for free for the first time and show your
loyalty with us to be rewarded in return. Among the expected action you will
find on

  oRoulette (both American and European-style)
  oVideo Poker
  oVideo Slots – a whole host of slot content from the best in the business,
    including some of the most popular games and others you will surely enjoy

In order to begin playing on, consumers should go to and follow the instructions to register. William F. Harrah opened his first bingo parlor in Reno,
Nevada in 1937. The Harrah's brand has been around ever since and we are
excited to offer its first-ever internet iteration to those in New Jersey,
under the banner. Much like our offering,
consumers will find a wide variety of casino games they are used to playing at
Harrah's properties throughout the United States. The Total Rewards program
does extend to too! Among the expected games you can play
on are:

  oRoulette (American, European and French versions)
  oVideo Slots
  oVideo Poker

In order to begin playing on, consumers should go to and follow the instructions to register.


This press release includes "forward-looking statements." You can identify
these statements by the fact that they do not relate strictly to historical or
current facts. These statements contain words such as "may," "will,"
"project," "might," "expect," "believe," "anticipate," "intend," "could,"
"would," "estimate," "continue," "pursue," or the negative or other variations
thereof or comparable terminology. In particular, they include statements
relating to, among other things, when online real money gaming will launch and
the expected games on each of the offerings. These forward-looking statements
are based on current expectations and projections about future events.

You are cautioned that forward-looking statements are not guarantees of future
performance or results and involve risks and uncertainties that cannot be
predicted or quantified, and, consequently, the actual performance of CIE and
the synergy between offline and online that we believe will be achieved may
differ materially from those expressed or implied by such forward-looking
statements. Any forward-looking statements are made pursuant to the Private
Securities Litigation Reform Act of 1995 and, as such, speak only as of the
date made. CIE disclaims any obligation to update the forward-looking
statements. You are cautioned not to place undue reliance on these
forward-looking statements, which speak only as of the date stated or, if no
date is stated, as of the date of this press release.


CIE is a subsidiary of Caesars Growth Partners, LLC ("CGP"), a casino asset
and entertainment company focused on acquiring and developing a portfolio of
high-growth operating assets and equity and debt investments in the gaming and
interactive entertainment industry. CGP is a joint venture between Caesars
Acquisition Company (NASDAQ: CACQ) and Caesars Entertainment Corporation
(NASDAQ: CZR), the world's most diversified casino entertainment provider and
the most geographically diverse U.S. casino-entertainment company. CAC is
CGP's managing member. For addition information please visit:

SOURCE Caesars Interactive Entertainment

Contact: Media: Seth Palansky, Caesars Interactive Entertainment, Inc. (CIE)
Vice President, Corporate Communications,,
+1-702-407-6344 OR Investors: Jennifer Garrison, Caesars Investor Relations,, +1-702-407-6407
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