The 43rd Tokyo Motor Show 2013 Speech of Sho Minekawa Senior Managing Officer
and Chief Operating Officer for Regional Sales Operations of Honda in Japan
Tokyo, Nov 20, 2013 - (JCN Newswire) - I will brief you about Honda business
First, let me talk about automobile business in Japan.
Thanks to the strong support of our customers, the N-BOX became the
industry's best selling mini-vehicle in Japan for the fiscal year ended
March 31, 2013 as well as for the fiscal first half ended September 30, 2013.
The N Series, which we first introduced at the Tokyo Motor Show two years ago,
has now grown to become one of the pillars supporting Honda business in Japan.
Today, I am pleased to introduce the 4th model of our N Series.
We believe that this new model will serve as a basic car for the future of
mini-vehicles, N-WGN. The N-WGN is a mini-vehicle that balances everything at a
high level, including spaciousness, safety and driving performance that go
beyond those of conventional mini-vehicles and far exceed customer
Realizing the largest cabin space in the mini height-wagon category, the N-WGN
brings a marked improvement in the ease of use for a mini-vehicle.
The N-WGN will go on sale at Honda Cars all across Japan on November 22.
The addition of N-WGN will further solidify our mini-vehicle business in
Now, we also are strengthening our product lineup besides mini-vehicles.
The all-new FIT, which underwent a full model change, has been very well
received since its market introduction in September of this year.
And today, we're going to unveil the world premiere of a new-generation
vehicle, the all-new Honda VEZEL. The Honda VEZEL fuses together the
multifaceted values of the automobile at a high level, featuring the dynamics
of a SUV, the elegance of a coupe and the usability of a minivan to propose a
new form of automobile.
In Japan, VEZEL is scheduled to announce on December 19 and go on sale on
December 20, 2013. And this model will be available with two types, namely
hybrid and gasoline, and each type will have front-wheel-drive and
four-wheel-drive models. Honda will cultivate a new segment in the automobile
market in Japan with VEZEL and more future models.
Furthermore, we will be introducing a new compact-class hybrid sedan in spring
Also, we will introduce the SPORT HYBRID SH-AWD (Super Handling - All Wheel
Drive)-equipped LEGEND in fall 2014. Including the Accord HYBRID, which we
introduced in June of this year, all sedan models sold in Japan will be
equipped with a hybrid system most appropriate for each class, and Honda will
strengthen the sales of these models as the Earth Dreams Sedan Series.
Now, let me move on to the motorcycle business, which is the starting point of
Honda. This year, we are exhibiting a total of 18 planned mass-production
models, as we continue to strengthen our product lineup in each category.
Today, we're going to unveil the world premiere of a new Street Muscle
Cruiser, the GOLDWING F6C. This GOLDWING F6C adopts Honda's original
1800cc horizontally-opposed V6 engine.
I believe this model will enable our customers to enjoy the overwhelming
stature and joy of ownership, especially with this powerful and stately
In addition, we will further strengthen our CB brand through a series of new
model introductions including CB1100EX that highlights the traditional CB
image, CB1300 SUPER FOUR, CB1300 SUPER BOL D'OR and other models that
Moreover, we are also including some very ambitious models such as the
CTX1300, which is a new kind of cruiser unique to Honda, and the CB650F and
CBR650F, our new sports models equipped with a newly-developed 4-cylinder
In the meantime, in the category of commuters, we will introduce the all-new
Dunk scooter equipped with a liquid-cooled 50cc engine. The Dunk features a
fun-to-ride and very user-friendly model that appeals to a wide range of
customers, especially young people.
Finally, I would like to discuss the re-vitalization of the motorcycle market
The world's best-selling motorcycle category is the 125cc class. The
major attractiveness of motorcycles in this class are their ability to
naturally coexist with automobile traffic and their low price realized by
economies of scale. If it becomes easier to obtain a second-class motor-driven
cycle license in Japan, which includes the 125cc class, it would lead to an
increase in the convenience of customers and revitalize the motorcycle market
While promoting traffic safety and good traffic manners we will work harder to
improve the environment for motorcycle use as a joint effort with the
government. Your understanding and cooperation toward our efforts will be
Honda will continue delivering unique mobility products, which are filled with
fun and do not simply fit inside the box.
Thank you very much for coming today!
Honda Motor Co., Ltd. (TSE:7267/NYSE:HMC/LSE:HNDA.L) is one of the leading
manufacturers of automobiles and power products and the largest manufacture of
motorcycles in the world. Honda has always sought to provide genuine
satisfaction to people worldwide. The result is more than 120 manufacturing
facilities in 30 countries worldwide, producing a wide range of products,
including motorcycles, ATVs, generators, marine engines, lawn and garden
equipment and automobiles that bring the company into contact with over 19
million customers annually. For more information, please visit
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