National CineMedia, Inc. Chairman and CEO Adopted a 10b5-1 Plan

  National CineMedia, Inc. Chairman and CEO Adopted a 10b5-1 Plan

Business Wire

CENTENNIAL, Colo. -- November 20, 2013

National CineMedia, Inc. (NASDAQ: NCMI) (the “Company”), announced today that
Kurt Hall, Chairman, President and Chief Executive Officer, adopted a
pre-arranged stock trading plan (the “Plan”) to sell shares of the Company’s
common stock for personal financial management purposes in accordance with
Rule 10b5-1 of the Securities Exchange Act of 1934, as amended, and the
Company’s insider trading policies regarding stock transactions.

Effective February 18, 2014 through December 31, 2015, the Plan provides for
the sale of up to 125,000 shares, provided certain limit prices set forth in
the Plan are met. The total number of shares covered by the Plan represents
approximately 33% of the NCM shares held by Mr. Hall in brokerage accounts and
approximately 7% of the shares currently held by Mr. Hall in brokerage
accounts plus those shares that could vest or be exercised in the future,
comprised of Mr. Hall’s unvested restricted shares and vested and unvested
stock options. Shares under the Plan may be sold in two tranches in the open
market at prevailing market prices as summarized below, subject to the
specified daily volume limits set forth in the Plan:

Tranche  Trading Periods     # of Shares to Sell  Limit
#                              each Trading Period   Price
1        2/19/14 – 12/31/15  62,500               $21.00
2        2/19/14 – 12/31/15  62,500               $23.00
        Total Plan Shares   125,000              

Under Rule 10b5-1 of the Securities Exchange Act of 1934, as amended,
directors, officers and other persons who are not in possession of material,
non-public information may adopt a pre-arranged plan or contract for sale of
the Company’s securities under specified conditions and at specified times to
achieve prudent and gradual asset diversification over time. Once the plan is
in place, the executive may not retain or exercise any discretion over trading
under the plan, although the executive may later amend or terminate the plan.
The broker administering the plan is authorized to trade company shares in
volumes and at times determined independently by the broker, subject to
limitations set forth in the plan.

About National CineMedia, Inc.

NCM operates NCM Media Networks, a leading integrated media company reaching
U.S. consumers in movie theaters, online and through mobile technology. The
NCM Cinema Network and NCM Fathom present cinema advertising and events across
the nation’s largest digital in-theater network, comprised of theaters owned
by AMC Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal
Entertainment Group (NYSE: RGC) and other leading regional theater circuits.
NCM’s theater advertising network covers 183 Designated Market Areas^® (49 of
the top 50) and includes approximately 19,700 screens (approximatley 18,900
digital). During 2012, over 710 million patrons (on an annualized basis)
attended movies shown in theaters in which NCM currently has exclusive cinema
advertising agreements in place. The NCM Fathom Events live digital broadcast
network (“DBN”) is comprised of approximatley 750 locations in 171 Designated
Market Areas^® (including all of the top 50). The NCM Interactive Network
offers 360-degree integrated marketing opportunities in combination with
cinema, encompassing 41 entertainment-related websites, online widgets and
mobile applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 47.2%
interest in and is the managing member of National CineMedia LLC. For more
information, visit


National CineMedia, Inc.
Investor Contact:
David Oddo, 800-844-0935
Media Contact:
Amy Jane Finnerty, 212-931-8177
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