Neustar Aggregate Knowledge Releases Q3 Media Intelligence Report

  Neustar Aggregate Knowledge Releases Q3 Media Intelligence Report

  Fortune 500 Companies Invest in More Video and Mobile Advertising; Social
              Channels Bring the Greatest Reach and User Quality

Business Wire

STERLING, Va. -- November 20, 2013

Neustar, Inc. (NYSE:NSR), a trusted neutral provider of real-time information
and analysis, today released its Q3 Global Media Intelligence Report. The
report delivers key insights for advertisers and agencies to make data-driven
decisions on media spend. Leveraging Neustar’s Aggregate Knowledge (AK) Media
Intelligence Platform^TM to gain cross-channel and cross-device visibility,
the latest report identifies trends and insights for Fortune 500 CMOs to
extend reach, increase sales and drive efficiency across media budgets.

In addition, the report helps marketers quickly identify top attributes that
make up high performing audiences, driving increased performance of at least
300 percent across a number of verticals.

“The report demonstrates the huge opportunities that exist for marketers and
brands across key verticals,” said David Jakubowski, VP of Marketing Solutions
at Neustar. “The value marketers are getting from defining target audiences
and reaching them with the right message is driving huge increases in campaign
effectiveness and return on marketing investment, which hasn’t been possible
before.”

Key Channel Insights:

  *Networks and exchanges show the greatest cost advantage in CPM, CPA and
    CPC
  *Social continues to deliver reach efficiency, performing 58 percent better
    than exchanges
  *Social delivers the highest quality users not seen on other channels
  *Video network usage is on the rise, with impressions growing 15 percent,
    clicks increasing 73 percent, and click revenue growing 48 percent
  *Mobile campaigns drove a 288 percent increase in impressions, but
    generated 11 percent less clicks than Q2

Key Vertical Insights:

  *Targeting top performing audiences leads to an increase in user conversion
    rates over the advertiser average of 300 percent in Retail, 410 percent in
    Auto, 590 percent in CPG and 970 percent in Telco
  *Important attributes that contribute to high performing audiences for each
    vertical include:

       *Retail: frequent and high spenders for apparel, specialty, or
         sporting goods
       *Auto: education, income and purchase history
       *CPG: demographics, presence of children, and education
       *Telco: purchase history and third-party segmentation models

Methodology

The report analyzed more than 60 billion ad impressions in Q3 to uncover
insights into customer engagement and reach, such as why marketers should
advertise on one digital channel over another. With this data, brands can
better plan, target, engage, and measure leading to more optimized media
planning and buying. This quarter’s report looks at cost, reach efficiency,
user quality and funnel attribution indices across the four most prevalent
channels in the digital marketing world. It also dives into two growing
channels – video networks and mobile.

For additional insights, download the full report here. Connect with Neustar
on Facebook, Twitter, and LinkedIn. Join the conversation on Twitter by
following #futureofadvertising.

About Neustar

Neustar, Inc. (NYSE: NSR) is a trusted, neutral provider of real-time
information and analysis to the communications services, financial services,
retail, and media and advertising sectors. Neustar applies its advanced,
secure technologies to help its clients promote and protect their businesses.
Aggregate Knowledge, a Neustar service, combines both media and audience data
to allow advertisers and agencies to reach the highest performing customers in
a single media intelligence platform. More information is available at
www.neustar.biz.

Contact:

Media:
Neustar, Inc.
Kim Hart, 202-533-2934
Kim.hart@neustar.biz
 
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