PRESS GUILD

- Redesigned Compact Car Earns Award for 'Under $29,000' Vehicle Category -

PR Newswire

LOS ANGELES, Nov. 20, 2013

LOS ANGELES, Nov. 20, 2013 /PRNewswire/ --The all-new 2014 Mazda3 was today
awarded the 2014 "Innovation Vehicle of the Year" in the "Under $29,000"
category by the Los Angeles-based Motor Press Guild (MPG). Making its global
debut in June, the 2014 Mazda3 is completely redesigned from the ground up,
sharing nothing with its non-SKYACTIV predecessors except for its
well-recognized name. Featuring the full suite of lightweight, fuel-saving
SKYACTIV®^1 technologies, aggressive styling with KODO "Soul of Motion"
character lines, all-new active safety offerings in i-ACTIVSENSE and a
"Heads-Up Cockpit"-based HMI/infotainment system known as MAZDA CONNECT™, this
third-generation Mazda3 was more than ready to go head-to-head with its
compact car stable mates.

"The 2014 Mazda3's success continues to show that compact no longer means
cheap, that non-luxury no longer means non-premium," said Jim O'Sullivan,
president and CEO, Mazda North American Operations (MNAO). "It's a great honor
to be awarded MPG's first-ever IVY. We are proud to offer consumers – and
critics – a vehicle that exceeds expectations and innovation not only in
driving excitement but also in safety, fuel economy, technology and value.
It's no secret that Mazda3 is our best-selling vehicle worldwide, and it's no
secret as to why."

Adds John Dinkel, IVY Committee Chairman, MPG: "The 2014 Mazda3 is the compact
car with a difference, which is SKYACTIV TECHNOLOGY. This family of advanced
technologies takes us down a path of a future of highly efficient but still
fun-to-drive affordable cars. The 2014 Mazda3 offers a whole family of safety
innovations previously only available on much more expensive cars and is the
best-built and most refined compact Mazda has ever produced."

Formerly known as the MPG Vehicle of the Year (VOTY) award program, which
named the top vehicles by segment, the IVY awards shifts the criteria to focus
on a vehicle's significance within the industry as a whole. The annual award
recognizes two vehicles – one priced at less than $29,000, the other more than
– that were evaluated and judged based on overall innovation,
technology/engineering, safety, environmental impact and

While nominations are open to all MPG members, including manufacturer
representatives, final voting is limited only to journalist and analyst
members. This is the first time Mazda has received an MPG award.

The 2014 Mazda3 starts at $16,945^2 MSRP and is offered in four trim levels –
SV (sedan only), Sport, Touring and Grand Touring. Available in either a four-
or five-door body style, Mazda3 was the first vehicle in North America to
feature SKYACTIV TECHNOLOGY by introducing the SKYACTIV-G 2.0-liter gasoline
engine as well as the SKYACTIV six-speed manual and automatic transmissions
for the 2012 model year. The 2014 model year adds a larger SKYACTIV-G
2.5-liter gasoline engine (s-designated trims), which produces 184 horsepower
at 5,700 rpm and 185 lb-ft of torque at 3,250 rpm. The 2.0L engine
(i-designated trims) can still spike the punch with 155 horsepower at 6,000
rpm and 150 lb-ft of torque at 4,000 rpm.

Mazda3 also out-sips most of its competition with an EPA-rated highway fuel
economy of up to 41 mpg. Two-liter four-doors achieve mpg ratings of 29
city/41 highway/33 combined with the manual transmission and 30 city/41
highway/34 combined mpg when paired with an automatic. Five-door versions
offer EPA-estimated mpg of 29 city/40 highway/33 combined (6MT) and 30 city/40
highway/33 combined (6AT). Currently, 2.5L Mazda3s are available only with a
six-speed automatic transmission but has been confirmed to receive the
six-speed manual at a later date.

Mazda3 vehicles equipped with the larger engine do offer the optional
capacitor-based i-ELOOP regenerative engine braking system to further improve
vehicle efficiency. Four-door models are EPA rated at 28 city/39 highway/32
combined mpg. The five-door model is rated at 27 city/37 highway/31 combined
mpg or at an increased EPA-estimated 28 city/38 highway/32 combined mpg when
equipped with i-ELOOP.

About Motor Press Guild

The Motor Press Guild is the largest automotive media association in North
America. This exclusive, non-profit organization is dedicated to upholding the
highest ideals in automotive journalism and promoting education and
information exchange within the motoring press. Members include journalists,
photographers and new media professionals as well as public relations
representatives, consumer groups and automotive industry-related government

About Mazda North American Operations

Mazda North American Operations is headquartered in Irvine, Calif., and
oversees the sales, marketing, parts and customer service support of Mazda
vehicles in the United States and Mexico through nearly 700 dealers.
Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For
more information on Mazda vehicles, including photography and B-roll, please
visit the online Mazda media center at

^1 SKYACTIV is a registered trademark of Mazda Motor Corporation (MC).

^2 Starting price is manufacturer's suggested retail price (MSRP) for lowest
trim level. MSRP does not include $795 destination charge (Alaska $840),
title, taxes, license, options and dealer charges. Actual prices set by dealer
and may vary.

SOURCE Mazda North American Operations

Contact: Beverly Braga, Mazda North American Operations, +1-949-727-6751, or
Eric Booth, Mazda North American Operations, +1-949-727-6144
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