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New York Style® Gets a Makeover and Introduces a Sweeter Side

  New York Style® Gets a Makeover and Introduces a Sweeter Side

— Launches Sleek New Packaging, New Products and Becomes “The Thing to Bring™”
                                     ^  —

Business Wire

PARSIPPANY, N.J. -- November 20, 2013

B&G Foods, Inc. is pleased to announce a major makeover of the original bagel
chip brand, New York Style^®. The relaunch of New York Style Bagel Crisps^®,
NewYork Style Pita Chips and New York Style Panetini^® is the largest in the
brand’s almost 30-year history. Relaunch features include bold and
sophisticated packaging, contemporary flavors and a fun, New York-style
approach towards everyday snacking and entertaining. New York Style Sweet
Swirls also makes its delicious debut and showcases a sweet side to the New
York Style brand.

New York Style Bagel Crisps(R)

New York Style Bagel Crisps(R)

The deliciously baked New York Style snack varieties transform an ordinary
occasion into something special. New York Style Bagel Crisps, New York Style
Pita Chips and New York Style Panetini are great on their own or paired with
toppings, dips and spreads providing a delectable appetizer in a New York
minute.

New York Style Sweet Swirls – New York Style is pleased to announce the
addition of New York Style Sweet Swirls in two flavors. Sweet Swirls are sweet
treats that pack the great flavors of Cinnabon® cinnamon rolls or chocolate
into small, crunchy bites. With flavor swirls you can see, NewYorkStyle
Sweet Swirls deliver just the right amount of sweet in a deliciously baked
snack that everyone will love. Satisfy that sweet craving at only 130 calories
per serving.

New York Style is also launching “The Thing to Bring™” campaign to coincide
with the relaunch and new products, which will ultimately provide consumers
solutions as to “what to bring” – such phrases are searched upwards of one
million times per month according to Google AdWords. Check out the New York
Style Facebook page for sweepstakes and giveaways going on right now.

The New York Style brand evolution will be showcased on its social media
platforms including Facebook, Twitter, Pinterest and Instagram, and on its new
official website too, with more exciting news to come.

New York Style Bagel Crisps^® – Experience New York-style bagels in a light
and crispy chip. Not only do New York Style Bagel Crisps add a crunch to lunch
or snack time, these deliciously baked snacks are made with real bagel bread
and have half the fat and fewer calories than regular fried potato chips.
Flavors include Roasted Garlic, Sea Salt, Sea Salt + Black Pepper, Cinnamon
Raisin, Everything, Sesame and Plain.

New York Style Pita Chips – This deliciously baked pita chip has a double
layer with a real pita pocket redefining the pita chip as we know it. New York
Style Pita Chips have half the fat and fewer calories than regular fried
potato chips. Flavors include Parmesan Garlic Herb, Garden Fresh Ranch, Red
Hot Chili Pepper and Sea Salt.

New York Style Mini Bagels – Baked Mini Bagels are fun, bite-size chips with a
light texture and satisfying crunch. Mini bagels are also a great alternative
to greasy fried potato chips because they have half the fat and fewer
calories. Flavors include Roasted Garlic, Sea Salt, BBQ and Cheddar.

New York Style Panetini^® – Italian-style toast made from authentic,
deliciously baked artisan bread is the perfect partner for soups, salads and
toppings like bruschetta. Flavors include Garlic, Garlic Parmesan and Three
Cheese.

About New York Style

New York Style^®, bagel chip originator and manufacturer of deliciously baked
snacks, has been creating snack and bread alternatives for almost three
decades. Today, NewYorkStyle produces deliciously baked and trans-fat free
snacks that include NewYorkStyleBagelCrisps, New York Style Pita Chips,
New York Style Mini Bagels and NewYorkStylePanetini^®. Products are sold
primarily in the United States and Canada. For more information, please visit:
www.NewYorkStyle.com.

About B&G Foods, Inc.

B&G Foods, Inc. (NYSE:BGS) and its subsidiaries manufacture, sell and
distribute a diversified portfolio of high-quality, branded shelf-stable foods
across the United States, Canada and Puerto Rico. Based in Parsippany,
NewJersey, B&GFoods’ products are marketed under many recognized brands,
including Ac’cent, B&G, B&M, Baker’sJoy, Brer Rabbit, Cream of Rice, Cream of
Wheat, Devonsheer, Don Pepino, Emeril’s, Grandma’sMolasses, JJFlats, Joan of
Arc, Las Palmas, MapleGrove Farms, MollyMcButter, Mrs.Dash, NewYork Style,
OldLondon, Original Tings, Ortega, Pirate’s Booty, Polaner, RedDevil,
Regina, RicklandOrchards, Sa-són, Sclafani, SmartPuffs, Sugar Twin,
Trappey’s, TrueNorth, Underwood, VermontMaid and Wright’s. B&GFoods also
sells and distributes two branded household products, StaticGuard and Kleen
Guard. For more information, please visit www.bgfoods.com.

Cinnabon^® and the Cinnabon logo are registered trademarks of Cinnabon, Inc.
used under license by B&G Foods.

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Contact:

Media Relations:
B&G Foods, Inc.
Rachel Doolittle, 516-314-7730
or
Investor Relations:
ICR, Inc.
Don Duffy, 866-211-8151
 
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