Michael Bayer Joins Saban Brands as Senior Vice President of Business and Legal Affairs

  Michael Bayer Joins Saban Brands as Senior Vice President of Business and
  Legal Affairs

Business Wire

LOS ANGELES -- November 20, 2013

Saban Brands today announced the appointment of Michael Bayer as the company’s
new Senior Vice President of Business and Legal Affairs. Bayer will lead the
global legal team at Saban Brands, focusing on entertainment efforts and
working with executives from television production, network operations,
worldwide distribution and content acquisition and exploitation.

Bayer joins Saban Brands with highly relevant experience and a varied
background as a business affairs and entertainment attorney, as well as an
experienced producer with numerous feature film and television credits.

“Michael has a very unique background that combines both the creative and
legal aspects of the industry, making him the ideal executive to join our
leadership team,” said Elie Dekel, President of Saban Brands, to whom Bayer
reports. “Michael brings a diverse perspective with proven, first-hand
experience in business and legal affairs, physical production, content
financing, development, acquisitions, licensing, new media and worldwide

Most recently, Bayer served as Executive Vice President of Business and Legal
Affairs for Image/RLJ Entertainment (RLJE), Robert Johnson’s publicly traded
worldwide entertainment company with distribution rights to more than 5,200
titles. During his six years at Image/RLJE, Bayer closed hundreds of
acquisitions and sublicensing deals, served a stint as General Counsel and
Corporate Secretary, and quarterbacked the acquisition and distribution of
film libraries and IP assets, including The Criterion Collection, Lakeshore
Films, Handmade Films and many more.

Previously, Bayer worked in Business and Legal Affairs at Paramount Home
Entertainment, where he negotiated many high-profile deals including
children’s programming acquisitions with the likes of Nickelodeon, Nick Jr.
and DreamWorks, as well as a nine picture deal with the John Wayne estate. He
also helped innovate numerous “first-look” production-financing and
development deals, such as the hugely successful “Blue Collar Comedy”
projects. In addition, Bayer was one of the architects of Paramount’s early
library sublicensing efforts, and also became the department specialist in
foreign tax deals for international co-productions.

Prior to Paramount, Bayer ran the Business and Legal Affairs department for
Four Square Productions, and was responsible for spearheading the company’s
re-launch of Killer Tomato Entertainment, a 25-year-old children’s brand
spawning five feature films, a cartoon television show on FOX, Nintendo and
Game Boy toys, and several other kid-friendly products and merchandising
associated with the franchise.

Bayer also was an early pioneer in the online media space during his prior
tenure at MP3.com, where he created and ran the Film and Television Music
Licensing Division until the sale of the company to Vivendi-Universal for $372
million. During that entrepreneurial era, Bayer worked with leading music
supervisors, producers and directors to help acquire, manage and license
hundreds of thousands of tracks into film and television programming, using an
automated, proprietary online licensing program that he developed. Much of the
work in this area included an array of children’s and family-oriented content.

Bayer started his legal career at the law firm of Klinedinst, Fliehman,
McKillop and Jones, where he built the entertainment practice for the firm
from the ground up.

“As Saban Brands cultivates and manages all of its branded entertainment
initiatives internally, this role provides me with the opportunity to marry
many of my passions – the business, acquisition, production and exploitation
of content,” said Bayer. “This is a really exciting time for Saban Brands, and
I look forward to working with Elie and the team to grow the company’s
impressive global portfolio of properties.”

About Saban Brands

Formed in 2010 as an affiliate of Saban Capital Group, Saban Brands (SB) was
established to acquire and develop a world-class portfolio of properties and
capitalize on the company’s experience, track record and capabilities in
growing and monetizing consumer brands through content, media and marketing.
SB applies a global omni-channel management approach to enhancing and
extending its brands in markets worldwide and to consumers of all ages. The
company provides full-service management, marketing, promotion and strategic
business development for its intellectual properties including comprehensive
strategies unique to each brand, trademark and copyright management and
enforcement, creative design, retail development, direct-to-consumer
initiatives and specialized property extensions. SB is led by a superior
management team with decades of experience in media, content creation,
branding, licensing, marketing, digital and finance. SB'sportfolio of
properties currently includes Power Rangers, Paul Frank, Digimon Fusion,
Julius Jr., Popples, Vortexx, Zui.com and The Playforge. For more information,
visit www.sabanbrands.com.


Saban Brands
Kelsey Lynch, 310-203-5875
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