Rocket Fuel Presenting With Choice Hotels at PhoCusWright Conference
With Choice Hotels, Key Lime Cove, and Lufthansa, Rocket Fuel
Showcases Strong Travel-Industry Advertising Success
REDWOOD CITY, CA -- (Marketwired) -- 11/20/13 -- Rocket Fuel Inc.
(NASDAQ: FUEL), a leading artificial intelligence (AI)-powered
programmatic media-buying platform for digital marketers, today
announced the results of a successful advertising initiative with
Choice Hotels International (NYSE: CHH). Rocket Fuel and marketing
firm MMGY Global will share the details of their efforts with Choice
Hotels at the PhoCusWright Conference on Wednesday, November 20 in
-- Choice Hotels franchises more than 6,200 hotels, representing more
than 500,000 rooms in more than 30 countries and territories.
-- Choice Hotels and ad agency MMGY began working with Rocket Fuel to
increase its visibility in the very competitive online-travel
-- Choice Hotels' goals included increasing regional performance against
numerous competitors in the bargain-priced lodging space, increasing
awareness among business and vacation family travelers, as well as
securing bookings from avid travelers.
-- Rocket Fuel implemented a programmatic buying initiative for Choice
Hotels across multiple channels including display, social, mobile, and
-- Rocket Fuel's AI and Big Data-driven platform provided real-time
analysis of billions of data points, enabling Choice Hotels to
accurately reach and engage highly specific customer segments.
-- In the first five months of 2013, Choice Hotels achieved 34,414
conversions (room reservations).
-- Choice Hotels had a ROAS increase of 2,106% in the first five months
-- Rocket Fuel is now Choice Hotels' preferred audience-buying partner,
running in nearly every region across multiple channels including
display, social, mobile, and video.
Rocket Fuel's Overall Travel Industry Success:
-- Choice Hotels International: Achieved 34,414 conversions (room
reservations) in the first five months of 2013 and increased return on
ad spend (ROAS) by 2,106%.
-- KeyLime Cove Waterpark: Attracted park visitors to KeyLime Cove with
an 8.49:1 return on investment (ROI) during its peak season and a
4.39:1 ROI during off-peak season.
-- Lufthansa: Helped reduce Lufthansa's cost per action (CPA) by nearly
50% and increased conversions by 11%.
-- Jarvis Mak, SVP of Customer Success at Rocket Fuel, and Claire Bishop,
SVP of Integrated Media Strategy at MMGY Global, will discuss the
deployment and the benefits of programmatic buying for the travel
industry at the PhoCusWright Conference on Wednesday, November 20 at
10:15 a.m. ET.
-- Mak and Bishop will also share the results of their AI and Big
Data-driven programmatic initiative with Choice Hotels.
-- The PhoCusWright Conference is the leading global event for the travel
industry. Attendees will discover, confront, and capitalize on the
latest trends and opportunities in travel.
-- "We have a strong track record of executing innovative advertising
programs and driving success for some of the largest companies in the
competitive travel sector," said Jarvis Mak, Senior Vice President of
Customer Success. "We worked closely with Choice Hotels to develop a
multi-channel programmatic initiative tailored to specific audiences
in real time, resulting in incredible returns that exceeded their
goals and cemented Rocket Fuel as a principal partner."
About Rocket Fuel Inc.
Rocket Fuel delivers a leading programmatic
media-buying platform at Big Data scale that harnesses the power of
artificial intelligence to improve marketing ROI in digital media
across web, mobile, video, and social channels. Rocket Fuel powers
digital advertising and marketing programs globally for customers in
North America, Europe, and Japan. Customers use Rocket Fuel's
Advertising That Learns(TM) platform to achieve brand and
direct-response objectives in diverse industries from luxury cars to
groceries to retail. Rocket Fuel currently operates in 20 offices
worldwide and trades on the NASDAQ under the ticker symbol "FUEL."
For more information, please visit http://www.rocketfuel.com or call
415-593-1400, ext. 1688
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