Experian Data Quality Releases New Cloud-Based Email Validation
Enhanced QAS Email Now Available to Improve Sender Reputation and
Deliverability Across Email Marketing and Operational Programs
BOSTON, MA -- (Marketwired) -- 11/20/13 -- Experian Data Quality, a
part of Experian Marketing Services and a leading provider of contact
data management software and services, today announced the release of
new email validation software that allows businesses to maximize
return on investment and communication efforts through the email
channel. The new tool offers faster validation speed, simplified
response codes and improved match rates.
"Email represents a critical link between brands and consumers. In
fact, in a recent Experian Data Quality research study, businesses
identified email as the most important communication channel,
followed by social media and phone," said Thomas Schutz, general
manager, Experian Data Quality. "Our new product enhancements align
with Experian Data Quality's commitment to helping our clients
efficiently and accurately capture contact data to enable downstream
processes, analytics and cross-channel marketing."
With 36 percent of U.S. companies operating across five or more
communication channels, according to the same recent Experian Data
Quality study, email is an extremely valuable part of any omnichannel
strategy. QAS Email allows users to validate business and consumer
email addresses at the point of entry, allowing Experian Data Quality
clients to collect a greater number of valid emails and ultimately
better connect with their customers and prospects.
For more information, visit
About Experian Data Quality
Experian Data Quality is a global leader
in providing data quality software and services to organizations of
all sizes. We help our clients to proactively manage the quality of
their data through world-class validation, matching, enrichment and
profiling capabilities. With flexible software-as-a-service and
on-premise deployment models, Experian Data Quality software allows
organizations around the world to truly connect with their customers
by delivering intelligent interactions, every time.
Established in 1990 with offices throughout the United States, Europe
and Asia Pacific, Experian Data Quality has more than 13,500 clients
worldwide in retail, finance, education, insurance, government,
healthcare and other sectors. For more information, visit
About Experian Marketing Services
Experian Marketing Services is a
global provider of integrated consumer insights and targeting, data
quality and cross-channel marketing. We help organizations from
around the world intelligently interact with today's dynamic,
empowered and hyperconnected customers. By coordinating seamless
interactions across all marketing channels, marketers are able to
plan and execute superior brand experiences that deepen customer
loyalty, strengthen brand advocacy and maximize profits.
For more information, please visit
Experian(R) is the leading global information
services company, providing data and analytical tools to clients
around the world. The Group helps businesses to manage credit risk,
prevent fraud, target marketing offers and automate decision making.
Experian also helps individuals to check their credit report and
credit score, and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a
constituent of the FTSE 100 index. Total revenue for the year ended
March 31, 2013, was US$4.7 billion. Experian employs approximately
17,000 people in 40 countries and has its corporate headquarters in
Dublin, Ireland, with operational headquarters in Nottingham, UK;
California, US; and Sao Paulo, Brazil.
For more information, visit http://www.experianplc.com.
Experian and the Experian marks used herein are service marks or
registered trademarks of Experian Information Solutions, Inc. Other
product and company names mentioned herein are the property of their
Embedded Video Available:
Experian Data Quality Public Relations
1 617 385 6700
Press spacebar to pause and continue. Press esc to stop.