Postano 2.0 Introduces Advanced Social Media Curation And Fan Engagement For The Visual Web

 Postano 2.0 Introduces Advanced Social Media Curation And Fan Engagement For
                                The Visual Web

Postano allows brands to source fan content from a wide variety of social
sites, like Facebook, Instagram, Twitter and more, and to publish approved
content on websites, retail displays and screens at events - all from one
approval screen

PR Newswire

PORTLAND, Ore., Nov. 20, 2013

PORTLAND, Ore., Nov. 20, 2013 /PRNewswire/ -- On the heels of the recently
completed divestiture of the MDMS business line for approximately $22 million
in cash, TigerLogic Corporation (Nasdaq: TIGR) today announces Postano 2.0, a
significant update to the social curation, fan engagement, and visualization
platform. With Postano 2.0, marketers will have unprecedented visibility of
fan activity across all major social networks and can easily curate and
publish the best of this content into social hubs, event displays, in-store
displays, command centers, and within mobile apps. Brands love Postano for its
power to immediately source content from a wide variety of social networks and
its ability to aggregate and curate that content for truly engaging fan
experiences.

(Photo: http://photos.prnewswire.com/prnh/20131120/LA20587-a)

(Photo: http://photos.prnewswire.com/prnh/20131120/LA20587-b)

The ability for people to capture posts, images, and video, and instantly
share them across the social web, has increased a marketing team's ability to
engage. Social and digital managers, CMOs, event producers, and heads of
retail at all levels want to leverage the latest in fan-based, image-centric
web publishing and display technology.

Major feature updates to Postano 2.0 Include:

  oA single dashboard to provide visibility across all social streams
  oThe industry's fastest moderation workflow for efficient social curation
  oThe first native mobile moderation apps for iPhone and Android in the
    industry
  oMultiple advanced social visualizations built entirely with customizable
    HTML5 for content that looks great on every size screen from smartphones
    to the world's largest LED screen arrays

Harnessing the Visual Web

With the power of advanced CSS and Javascript, Postano 2.0 introduces four new
visualization options including a carousel widget for homepages, an editorial
social hub for story driven webpages, amobile optimized visualization for
native mobile app integration, and a multi-tile animated visualization for
events and retail displays. These new visualizations add to the growing
library of designs and are customizable by brands or their agencies with
CSS.

"Postano 2.0 was redesigned from the ground up as a SaaS platform with scale
and performance as critical components," said Justin Garrity, SVP of Product
and Marketing of Postano, TigerLogic. "As fans post more and more visual
content to an ever growing portfolio ofsocial networks, Postano 2.0 has been
designed to quickly surface that content and facilitate monitoring and
curation from any location 24/7. The redesigned Postano 2.0 web app with split
viewmoderation and the new native iPhone and Android apps set a new standard
for social monitoring and curation platforms."

Supporting Quotes:
"Curating fan content is a compelling way to increase loyalty and activate fan
behavior. Postano's new platform provides our clients with the tools necessary
to see, and publish, the best social content to stimulate earned media and
drive revenue. Our recently announced financing coupled with the launch of
Postano 2.0 creates a unique and compelling enterprise approach to the social
mobile marketplace. We are firmly positioned as the leader in our space and
look forward toworking with our rapidly growing list of customers, including
the L.A. Kings."

-Tom O'Keefe, SVP Social and Mobile, TigerLogic

"As soon as our fans see Postano up on the massive screen at Staples Center,
they instantly plan on how to participate. Postano turns our existing fans
into social sharing heroes. Postano makes it incredibly easy and fast to find
the best fan content, and the new mobile app allows me to moderate our social
content on the go, from anywhere inside the arena."

- Pat Donahue, Manager of Digital Media, Los Angeles Kings Hockey Club

About Postano
If you are responsible for a brand or organization's social media marketing,
digital marketing, retail, event management, or content marketing programs and
want to learn more about Postano, please visit www.postano.com. Postano
customers include Zagat, Google, L.A. Kings, Nine West, GUESS, Callaway,
Evernote, Dell, Nike, Mindjet, Smirnoff, Jack in the Box, The Sierra Club,
Oregon Ducks, Microsoft, Ogilvy, and many others.

About TigerLogic Corporation
TigerLogic Corporation (Nasdaq:TIGR) is a global provider of social and
mobile cloud based platform solutions for enterprises. TigerLogic's offerings
include Postano, the visualization and curation platform for cross-channel
social engagement; Omnis Studio, the cross-platform solution platform for
rapid mobile application development; Storycode, the Adobe DPS design studio
for enterprise app development; as well as advanced search enhancement tools.
More information about TigerLogic and its products can be found
athttp://www.tigerlogic.com.

The foregoing release contains forward-looking information, including
statements including statements about the closing of the sale of the MDMS
business, the anticipated use of proceeds therefrom, TigerLogic's strategic
focus, and the capabilities and expected uses and benefits of the Postano
platform. Any forward-looking statements are subject to risks and
uncertainties, and actual results could differ materially due to several
factors, including the success of the research and development efforts to
develop new products and to penetrate new markets, the market acceptance of
the new products and updates, technical risks related to such products and
updates, TigerLogic's ability to maintain market share for its existing
products, the availability of adequate liquidity and other risks and
uncertainties. Please consult the various reports and documents filed by
TigerLogic with the U.S. Securities and Exchange Commission, including but not
limited to TigerLogic's most recent reports on Form 10-K and Form 10-Q for
factors potentially affecting TigerLogic's future financial results. All
forward-looking statements are made as of the date hereof and the Company
disclaims any responsibility to update or revise any forward-looking statement
provided in this news release.

TigerLogic, Postano, yolink, Omnis, and Omnis Studio are trademarks of
TigerLogic Corporation. Storycode is a trademark of Storycode, Inc. All other
trademarks and registered trademarks are properties of their respective
owners.

SOURCE TigerLogic Corporation

Website: http://www.tigerlogic.com
Contact: MEDIA CONTACT, COLIN CROOK, KNOCK TWICE, FOR TIGERLOGIC, P:
650.269.5235, E: COLIN@KNOCK2X.COMT: @COLINCROOK
 
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