TOTO Is The First Plumbing Manufacturer To Validate Its Products' Environmental Performance With New Sustainable Minds'

      TOTO Is The First Plumbing Manufacturer To Validate Its Products'
  Environmental Performance With New Sustainable Minds' Transparency Reports

Company Innovates a Solution and Goes Beyond Compliance in Response to LEED
v4's 'Building Product Disclosure and Optimization' Option

PR Newswire

MORROW, Ga., Nov. 20, 2013

MORROW, Ga., Nov. 20, 2013 /PRNewswire/ -- TOTO announced today that it is
introducing an innovative, new way to report product transparency that enables
customers to earn LEED v4 credit for select high-efficiency toilets.

TOTO is the first plumbing manufacturer to validate its products’
environmental performance with new Sustainable Minds’ Transparency Reports.
The company's Drake II 1G is one of its first ultra-high efficiency toilets
for which a new SM Transparency Report has been developed.

Committed to environmental leadership that exceeds compliance, TOTO discovered
that it was unable to comply with LEED v4's disclosure option to provide
Environmental Product Declarations (EPDs) for its high-efficiency toilets. The
company could not do this because there is no Product Category Rule for
toilets (PCRs define the requirements of EPDs for each product category). EPDs
are required for its building industry customers to earn the highest number of
LEED points for purchasing TOTO products. To solve this problem, TOTO, already
using Sustainable Minds' LCA software to  help it design sustainable products,
turned to the company to help it solve this problem marketing.

Together, TOTO and Sustainable Minds discovered that current EPDs generally
provide too much life cycle analysis and other environmental data, making
their length and level of technicality difficult to understand for a
non-technical reader. In addition, few include much-needed product marketing
information to put the environmental information in context. In short, today's
EPD's make it difficult for architects, builders, contractors, and other
members of the building industry to compare plumbing products and make
well-informed greener purchasing decisions.

As remedy, TOTO and Sustainable Minds saw an opportunity to use the life cycle
assessments TOTO does on its products to develop a transparent reporting tool
that is effective, credible, comparable, and affordable. The new SM
Transparency Reports are concise, compelling and effective. They present
functional and environmental product performance information together in a
three-page report, enabling a manufacturer like TOTO to make its LCA results
understandable by describing what the company is doing to make its products
more sustainable. The new SM Transparency Reports give readers visibility into
the decisions TOTO makes across the life cycle of its products.

To ensure industry recognition that the new Transparency Reports are credible,
Sustainable Minds turned to NSF International, industry leader in product
certification, to provide the LCA third-party verification and report

Five SM Transparency Reports for select TOTO high-efficiency toilets may be
previewed through the introduction of the Sustainable Minds' Manufacturers
Showroom, a public destination to showcase brands across the value chain,
making credibly greener materials, processes and products.

"Since our incorporation in 1917, TOTO has been committed to environmental
stewardship and reducing our products' impact on the environment throughout
their life cycle, from birth to the end of life," said Bill Strang, President
of Operations – Americas, TOTO USA. "As a part of our People, Planet, Water
ethic, we have long-used life cycle thinking to prioritize where we should
direct our efforts to increase environmental sustainability. As a part of our
ongoing journey to reduce our environmental impact, we have integrated life
cycle analysis into our design process, operations, and supply chain. With the
introduction of LEED v4, we sought to provide the same level of transparency
to our customers. Unfortunately, without a Product Category Rule, we found
that an Environmental Product Declaration was impossible. However, working
with Sustainable Minds and NSF International, we discovered that we could
address this challenge by innovating a new way to report product transparency.
TOTO is proud that our partnership with Sustainable Minds and NSF resulted in
such a simple, elegant and credible solution, which enables us to continue
communicating the message of our sustainability journey to our customers."

"When it became clear that TOTO, a company committed to environmental
leadership beyond compliance, was not going to be able to comply with the new
LEED v4 disclosure option to provide EPDs for customers to earn the maximum
available product credits for purchasing TOTO products – it was 'game on' to
find a solution. Bill Strang is the best kind of customer who embraces
innovation as component of leadership. It is a privilege to work jointly with
a customer to innovate and address big systemic opportunities," said Terry
Swack, Founder & CEO, Sustainable Minds.

"NSF Sustainability's extensive experience in validating and certifying
products for the building products industry informs us that innovation is
needed to identify, quantify and credibly certify more sustainable products
and get that information to the market faster. The model developed by
Sustainable Minds and TOTO provides a platform for doing that," said Tom
Bruursema, General Manager of NSF Sustainability.

"It is great to see companies like TOTO embracing product information
transparency and delivering it in a way that is approachable and useful for
the design and construction community," said Kirsten Ritchie, Director of
Sustainable Design, Gensler.

About TOTO:
TOTO USA is headquarters for the Americas Division of the TOTO Global Group,
which was established in 1917 with the founding of TOTO, Ltd., in Kitakyushu,
Japan. TOTO is the world's largest manufacturer of bathroom fixtures and
fittings with $5.1 billion dollars in annual sales. For nearly 100 years, TOTO
has been the recognized leader in performance innovation and design with
products that enhance the luxury bathroom experience. Today, the company
maintains 23,500 employees in 69 offices around the world and owns
manufacturing facilities in Japan, Mexico, the USA, China and Europe with an
affiliated network of more than 80 production facilities worldwide. With over
1,500 engineers on staff and three centers devoted to research and
development, TOTO is dedicated to engineering products that respect the
environment while meeting people's needs for comfort, beauty and performance.
TOTO's corporate philosophy – People-First Innovation – is the guiding
principle for all the company's processes, from engineering and design to
manufacturing and sales. Consumers enjoy the peace of mind that comes from
knowing they purchased a brand that innovates to improve people's quality of
life. Winner of numerous domestic and international awards and recognitions,
TOTO is the only plumbing manufacturer honored as Water Efficiency Leader by
the U.S. Environmental Protection Agency. The company continues to raise
industry standards and consumer expectations as to what is possible in the
bathroom, as TOTO believes a high-quality bathroom is an experience and an
everyday luxury people value and appreciate. For more information, consumers
may visit or call 1.888.295.8134, Option 5. Follow TOTO on
Twitter (@TOTOUSA) and become a TOTO fan on Facebook.

About Sustainable Minds
Sustainable Minds cloud software and services help product manufacturers,
across the value chain, Design & Market greener products. The  company is
dedicated to operationalizing environmental performance in mainstream product
development and manufacturing in an understandable, empowering and credible
way. Sustainable Mindslife cycle assessment (LCA) softwarefor greener
product innovation is used by industry and education in more than 600
locations in 60 countries worldwide. Sustainable Minds' easy-to-use,
standardized solutions make it possible for manufacturers – large and small –
to dynamically evaluate, compare and improve their products' environmental
performance by integrating life cycle thinking and LCA into their product
development and marketing processes. The company has been recognized by
Gartner in its 2013 Cool Vendor Report as 'innovative, impactful and
intriguing.' To learn why, visit or call 617
401-2269. Follow Sustainable Minds on Twitter @sustainablemnds

About NSF International
Founded in 1944, NSF International is a global independent public health and
safety organization that writes standards, and tests and certifies products
for the food, water and consumer goods industries to minimize adverse health
effects and protect the environment ( NSF International has been
collaborating with the World Health Organization since 1997 in water quality
and safety, food safety and indoor environments.

NSF International Strategic Registrations (NSF-ISR) offers a comprehensive
portfolio of management systems registration solutions to meet the demands of
the global marketplace ( NSF-ISR is recognized by the
International Automotive Task Force (IATF) to provide ISO/TS 16949
registrations in the automotive sector. NSF-ISR also provides registrations
for the following programs: ISO 9001, ISO 14001, OHSAS 18001, AS 9100/10/20,
ISO 13485, ISO 20000-1, Responsible Care (RC) 14001 and Responsible Care
Management Systems (RCMS), as well as greenhouse gas verification/validation.
For more information, please visit:

Related Links
Sustainable Minds' Manufacturers Showroom:

Image with caption: "TOTO is the first plumbing manufacturer to validate its
products' environmental performance with new Sustainable Minds' Transparency
Reports. The company's Drake II 1G is one of its first ultra-high efficiency
toilets for which a new SM Transparency Report has been developed." Image
available at:

PDF available at:


Contact: Lenora Campos, Ph.D., 917.237.0665 x104,
Press spacebar to pause and continue. Press esc to stop.