MAZDA LAUNCHES 'MAZDA DRIVE FOR GOOD' CHARITABLE GIVING CAMPAIGN
- Mazda Partners with Four National Charities to Help Provide for Those in
LOS ANGELES, Nov. 20, 2013
LOS ANGELES, Nov. 20, 2013 /PRNewswire/ -- Mazda North American Operations
(MNAO) is collaborating with St. Jude Children's Research Hospital^®, American
Red Cross, American Heart Association, and Mazda Foundation for its all-new
charitable giving campaign set to run throughout the 2013 holiday season. For
every new Mazda sold during the Mazda Drive for Good campaign, Mazda will
donate $100 to one of these four national charities as, selected by the new
Mazda owner. Additionally, and uniquely Mazda, for every vehicle test-drive
during the Mazda Drive for Good campaign, Mazda will donate one hour of
charitable service from its employees and dealers across the nation, to begin
in the 2014 calendar year.
"Mazda and its dealers have always had a history of charitable giving and it
is time that we include our customers in doing good things for those in need,"
said Jim O'Sullivan, president and CEO, MNAO. "In typical Mazda fashion, it
isn't just about writing a check. That is why we wanted to go the extra mile
and donate an hour of charitable service for every test drive. Mazda, its
employees, and dealers want to give not only their money, but also time,
attention, and hard work to help others."
The Mazda Drive for Good event will run from November 25, 2013 through January
2, 2014. In addition to the four national charity organizations, Mazda Dealer
Marketing Groups around the nation also have the opportunity to select a fifth
local charity that enables new Mazda owners to select a charity option closer
to home. The complete list of local charities can be found below.
Supporting the Mazda Drive for Good campaign is a :30 television spot
highlighting Danny Thomas of St. Jude Children's Research Hospital as a game
changer. Additionally, there is a 2:00 cinema piece highlighting the overall
charitable efforts of Mazda over the past few years. Both creative pieces will
run from November 25, 2013 through January 2, 2014. Consumers will also have
access to a dedicated Mazda Drive for Good microsite
(www.mazdausa.com/drive4good) that will track Mazda's progress in both
monetary donations as well as charitable hours pledged. The microsite is set
to go live on November 25, 2013.
St. Jude Children's Research Hospital^®:
St. Jude Children's Research Hospital is leading the way the world
understands, treats and defeats childhood cancer and other deadly diseases.
St. Jude has the world's best survival rates for the most aggressive childhood
cancers, and treatments invented at St. Jude have helped push the overall
childhood cancer survival rate from 20 percent to 80 percent since we opened
more than 50 years ago. St. Jude is working to drive the overall survival rate
for childhood cancer to 90 percent in the next decade. St. Jude freely shares
the breakthroughs we make, and every child saved at St. Jude means doctors and
scientists worldwide can use that knowledge to save thousands more children.
Families never receive a bill from St. Jude for treatment, travel, housing and
food – because all a family should worry about is helping their child live.
Join the St. Jude mission by visiting stjude.org or following St. Jude on
facebook.com/stjude and twitter.com/stjude.
American Red Cross:
The American Red Cross shelters, feeds and provides emotional support to
victims of disasters; supplies about 40 percent of the nation's blood; teaches
skills that save lives; provides international humanitarian aid; and supports
military members and their families. The Red Cross is a not-for-profit
organization that depends on volunteers and the generosity of the American
public to perform its mission. For more information, please visit redcross.org
or visit us on Twitter at @RedCross.
American Heart Association:
The American Heart Association is devoted to saving people from heart disease
and stroke – America's No. 1 and No. 4 killers. We team with millions of
volunteers to fund innovative research, fight for stronger public health
policies, and provide lifesaving tools and information to prevent and treat
these diseases. The Dallas-based association is the nation's oldest and
largest voluntary organization dedicated to fighting heart disease and stroke.
To learn more or to get involved, call 1-800-AHA-USA1, visit www.heart.org or
call any of our offices around the country.
Acting on a strong sense of responsibility to give something back to the
communities in which it operates, Mazda established a philanthropic
foundation. As the corporate foundation of Mazda North American Operations, it
has awarded over $8 million to worthwhile causes across the United States
since its initial grants in 1992.
Mazda North American Operations is headquartered in Irvine, Calif., and
oversees the sales, marketing, parts and customer service support of Mazda
vehicles in the United States and Mexico through nearly 700
dealers.Operations in Mexico are managed byMazdaMotor de Mexico in
MexicoCity. For more information on Mazda vehicles, including photography
and B-roll, please visit the online Mazda media center at
Mazda Drive for Good Local Charity List
Region Location Name of Charity
Albuquerque Ronald McDonald House Charities of New Mexico
Dallas/Ft. Make A Wish Foundation
Denver JDRF International
Gulf Houston JDRF International
New Orleans March of Dimes
Rio Grande March of Dimes
Austin Austin Humane Society
Kansas City Great Plains SPCA
Minneapolis United HealthCare Children's Foundation, Inc.
Lexington Kentucky Children's Hospital
Milwaukee Midwest Athletes Against Childhood Cancer, Inc. (MACC
Cincinnati Marine Toys for Tots Foundation
Midwest Columbus Nationwide Children's Hospital, Inc.
Cleveland Ronald McDonald House Charities of Cleveland, Inc.
Detroit The Come Together Foundation
St. Louis Kurt Warner First Things First Foundation
Chicago Northern Illinois Food Bank & Greater Chicago Food
Boston The Doug Flutie, Jr. Foundation for Autism, Inc.
Connecticut Where Angels Play Foundation
Northeast New York Where Angles Play Foundation
Philadelphia Children's Hospital of Philadelphia
Baltimore American Cancer Society, Inc.
Pittsburgh Children's Hospital of Pittsburgh Foundation
Atlanta Boys & Girls Club of Metro Atlanta, Inc.
Charlotte Friendship Trays , Inc.
Gulf Coast Humane Society, Inc.
Southeast Florida Pet Rescue by Judy, Inc.
Richmond Ronald McDonald House Charities of Richmond
Tampa All Children's Hospital Foundation, Inc.
West Palm Peggy Adams Animal Rescue League
Los Angeles JDRF International
West Salt Lake Prevent Child Abuse Utah
Seattle Seattle Children's Hospital
SOURCE Mazda North American Operations
Contact: Nick Beard, Mazda North American Operations, +1-949-727-6567 OR Eric
Booth, Mazda North American Operations, +1-949-727-6144
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