McDonald's Challenges DJs Across The Country With Launch of 2013-2014 Flavor Battle Competition

 McDonald's Challenges DJs Across The Country With Launch of 2013-2014 Flavor
                              Battle Competition

America to help choose DJ with most 'flavor' by voting online at
FlavorBattle.com

PR Newswire

OAK BROOK, Ill., Nov. 19, 2013

OAK BROOK, Ill., Nov. 19, 2013 /PRNewswire/ --Hip-hop and burgers join forces
as McDonald's USA today announces the launch of its 2013-2014 Flavor Battle
competition. The 13-week national DJ competition challenges some of America's
hottest up-and-coming mix masters to show off and prove they are the best on
the 1s and 2s. Twelve DJs, each representing a U.S. region and one of
McDonald's new Quarter Pounder burgers — the Bacon and Cheese Quarter Pounder*
(East Coast), Deluxe Quarter Pounder (Central) and Bacon Habanero Ranch
Quarter Pounder (West Coast) — will battle it out for DJ supremacy. Now in its
fifth year, the competition has garnered recognition from hip-hop elites, such
as DJ Funkmaster Flex, who will serve as this year's host.

(Photo: http://photos.prnewswire.com/prnh/20131119/CG19606)

"DJs are the key holders to what's hot and what's not in the music industry,"
Flex said. "Just like McDonald's is constantly innovating the game with new
menu items, DJs are similar, as they are creating and introducing new beats to
their fans all the time."

Music and burger lovers can listen to a custom music mix from each DJ on
http://www.FlavorBattle.com and vote daily for their favorite flavor master in
each region. The three DJs with the most votes, one from each region, will
travel to the finale in New York City to compete in front of a panel of
celebrity judges and crowd of audiophiles. Ultimately, one DJ will be crowned
the Flavor Battle champion and take home a $10,000 cash prize and $1,000 in
McDonald's Arch Cards.

"The mixes this year are epic," Flex said. "The fact that anyone can visit
FlavorBattle.com to listen to these hot mixes and vote are key to spreading
the word about this competition."

Music lovers are encouraged to vote often for their favorite mix-master. Each
vote helps the DJ advance to the next round and also qualifies consumers for a
chance to win a $2,000 cash grand prize and Flavor Battle DJ equipment. Voters
can also share their top picks with friends and followers via Facebook and
Twitter directly from http://www.FlavorBattle.com.

"McDonald's Flavor Battle brings relevant music and our great tasting burgers
together through a fun and unexpected mash up," said Rob Jackson, McDonald's
U.S. marketing director. "Just as music constantly evolves, McDonald's
understands the importance of evolving our menu to accommodate the ever
changing tastes of our customers."

In June 2013, McDonald's created three new flavors of the iconic Quarter
Pounder Burger. Made with 100 percent beef, customers can choose from three
Quarter Pounder Burger varieties, including the Bacon Habanero Ranch, Deluxe
or Bacon & Cheese for a recommended price of $3.99 (price and participation
may vary). The new burgers are topped with new thick-cut Applewood smoked
bacon, which will now be available on all existing menu items featuring bacon,
and are the first permanent menu item to include habanero peppers. Varieties
range from 540 to 610 calories.

Conducted with men's style and lifestyle network Complex Media, Flavor Battle
launched in 2009 as an extension of McDonald's 365Black initiative. McDonald's
365Black platform was created to celebrate the pride, heritage and
achievements of African-Americans year round.

About McDonald's
McDonald's USA, LLC, is the leading foodservice provider in the United States
offering a variety of wholesome foods made from quality ingredients to more
than 26 million customers every day.Nearly 90 percent of McDonald's 14,000
U.S. restaurants are independently owned and operated by local businessmen and
women. Customers can now log online for free at any of the 11,500
participating Wi-Fi enabled McDonald's U.S. restaurants. For more information,
visit http://www.mcdonalds.com, http://www.365Black.com or follow us on
Twitter (@McDonalds) and Facebook (Facebook.com/McDonalds) for updates on our
business, promotions and menu items.

About Complex Media
Complex Media is the leading provider of style, entertainment, lifestyle and
product content dedicated to young male tastemakers. The company launched in
2002 with Complex magazine, a men's style guide and lifestyle publication with
a current circulation of 345,000. Complex Media expanded to include flagship
web site Complex.com (http://www.complex.com), which attracts more than 2.2
million unique monthly visitors; as well as the Complex Media Network
(http://www.complexmedianetwork.com), a network of 70+, 100% exclusive Web
sites targeting men 18-34 which generates more than 420 million page views and
attracts 37 million unique visitors per month.

McDonald's, 365Black, Arch Card and Quarter Pounder are trademarks of
McDonald's Corporation and its affiliates. 

*Weight before cooking 4 oz. (113.4g)

© 2013 McDonald's

SOURCE McDonald's USA

Website: http://www.mcdonalds.com
Contact: Kristen Wells, McDonald's USA, kristen.wells@us.mcd.com, (630)
623-2901, or Taryn Williams-Clark, Burrell Communications, tclark@burrell.com,
(312) 297-9886
 
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