Pitbull Introduces Spicy, Sexy Scents for Men and Women - PITBULL Premier Fragrances

  Pitbull Introduces Spicy, Sexy Scents for Men and Women - PITBULL Premier

PR Newswire

NEW YORK, Nov. 19, 2013

NEW YORK, Nov. 19, 2013 /PRNewswire/ --Pitbull, the globally successful music
icon and business entrepreneur, today announces the launch of brand new scents
for men and women, PITBULL Premier Fragrances, which will be available
exclusively on Amazon.com on December 1, 2013.

(Photo: http://photos.prnewswire.com/prnh/20131119/NY20219)

This new venture by Pitbull urges consumers to "Unlock the World" through
scent. Inspired by taking a trip around the world, these fragrances embody the
electric energy of each city and its nightlife with provocative and seductive
notes that will last until sunrise.

"As the sun sets, the best dressed get sexy and come out to play," says
Pitbull. "Wearing a signature scent allows you to unlock the world."

Created by Pitbull and Givaudan, PITBULL MAN is a warm spiced vetiver scent of
assured and seductive masculinity, created for the international man of love.
Sundrenched citrus top notes of mandarin and bergamot meet with warm spices of
cardamom and sage to deliver a burst of energy. The heart contains an
unexpected twist of violet's masculine floracy and the undeniably sexy combo
of woods and verbena. Finally, the base of sultry vetiver melts into musks and
evolves into the sensual warm depths of rich tonka bean and ambers.

Energetic and lively, PITBULL WOMAN evokes hotspots around the world and the
desire to be in them. PITBULL WOMAN, created by Fragrance Resources, is a
scent of daring, flirty femininity with an undeniable mark of seductive inner
strength. The top notes of PITBULL WOMAN mix juicy raspberries and crisp red
apples with the brightness of sunny mandarin. Nectarine blossom, freesia and
jasmine join in the uber-feminine white floral heart. Creamy woods, amber,
vanilla, and musk balance out with a super sexy finish.

The bottle, designed by Pitbull, is sleek and architectural, reminiscent of
modern skyscrapers anywhere in the world. Rising from a strong, polished
silver base, the smooth black bottle is sophisticated and masculine for
PITBULL MAN. Sharp lines and angles move upward toward the black cap. PITBULL
WOMAN follows the same design, housed in an elegant, white luster bottle to
exude inner strength.

"We are truly excited about this unique launch strategy for PITBULL Premier
Fragrance with Amazon.com," says Donald J. Loftus, President of Parlux Ltd.
and Executive Vice President of Perfumania Inc. "PITBULL Premier Fragrances
will be the first exclusive prestige fragrance brand on the web site's new
premium beauty channel."

"We are pleased to announce the addition of Pitbull Premiere Fragrance to our
growing beauty portfolio and look forward to continuing this partnership with
Parlux Ltd.," says Rene Garcia, Founder of Jacavi Worldwide. "We are
fortunate to work with such a talented group of artists and designers and look
forward to seeing the success of this fragrance."

PITBULL MAN and PITBULL WOMAN are sold for a suggested retail price of $30
USD/1.0 oz., $45/1.7 oz., and $55 USD/3.4 oz. Available in December 2013
exclusively on Amazon.com.

Miami-native Armando Christian Perez aka Pitbull also known as Mr. Worldwide
and Mr. 305 is a globally successful musician, performer, business
entrepreneur, fashion icon and actor whose career sales exceed 5 million
albums and 40 million singles worldwide. Pitbull has #1 hits in more than 15
countries and his videos have been viewed more than 3 billion times; his music
video for the single "Give Me Everything" has alone received over 300 million
views on YouTube. His world tour sold out concerts in United States, Canada,
Latin America, Europe, China and Japan. Pitbull's latest album release Global
Warming features massive hit singles "Feel This Moment" featuring Christina
Aguilera, "Don't Stop The Party" which followed his 2 million plus selling
single "Back In Time." On November 25, 2013, Pitbull will release a deluxe
edition titled Global Warming: Meltdown which includes hit single "Timber"
featuring Ke$ha along with 4 other brand new collaborations with Kelly
Rowland, Tuxedo, Mohombi and Inna. Global Warming is the highly anticipated
follow-up to Planet Pit, which earned critical acclaim and enjoyed massive
commercial success with sales of more than 1.7 million albums and 19 million

PITBULL Premier Fragrance brand is licensed and manufactured by Jacavi
Worldwide, an innovator and supplier of proprietary fragrance and beauty care
products. PITBULL Premier Fragrance brand is distributed by Parlux Ltd., a
leading global beauty company that designs, manufactures markets and
distributes prestige fragrances and related products, and has been in business
since 1987. It is ranked among top cosmetic and fragrances companies in the
world and holds the licenses for notable fragrance brands including JAY Z,
Rihanna, Vince Camuto, Kenneth Cole, Jessica Simpson, Tommy Bahama among
others. Parlux Fragrances, Ltd. is a wholly owned subsidiary of Parlux
Fragrances, LLC, which in turn is a wholly owned subsidiary of Perfumania
Holdings Inc., an independent, national, vertically integrated wholesale
distributor and specialty retailer of fragrances and related products.
Perfumania is traded on the NASDAQ exchange (PERF).

SOURCE PITBULL Premier Fragrance

Contact: Paul Wilmot Communications, Stephanie Hertz / Nicole Cavaliere,
shertz@greatpress.com / ncavaliere@greatpress.com, (212) 206-7447 ext. 50 /
ext. 47; Artist Contact: Subterranean Media, Tom Muzquiz,
tom@subterraneanmedia.com, (323) 337-6563
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