Sprint Velocity Expands Connected Vehicle Services for Automakers with Sprint Velocity Connect

  Sprint Velocity Expands Connected Vehicle Services for Automakers with
  Sprint Velocity Connect

   Sprint Velocity Connect has official debut at the Los Angeles Auto Show,
         providing automakers with new ways to serve their customers

LA Auto Show 2013

Business Wire

LOS ANGELES & OVERLAND PARK, Kan. -- November 19, 2013

Sprint (NYSE: S) announced today that its Sprint Velocity^SM business unit is
entering a second year of operations with expanded capabilities for automotive
manufacturers, including the official automotive debut of Sprint Velocity
Connect.

With this expansion, Sprint Velocity, a global end-to-end telematics solution,
is now available for more vehicles than ever before. Sprint is showcasing
Sprint Velocity at the Connected Car Expo, which is a specialty exhibition
within the Los Angeles Auto Show (LAAS).

“With more than 14 million vehicles sold in the United States yearly, auto
manufacturers are in a constant race to bring the newest, most versatile and
technology-packed products to market,” said Ben Vos, vice president and
general manager, Sprint Emerging Solutions. “Sprint Velocity makes it easier
for automakers to win that race by offering the most advanced connected
services available today, supported by unsurpassed telematics integration and
consumer-focused resources that can translate into increased revenues and
stronger customer loyalty.”

Simplified and accelerated development for automakers

Sprint Velocity Connect is an expanded capability that supports additional
hardware on the Sprint Velocity platform, including TCUs (Telematics Control
Units), OBD-II (On-Board Diagnostic) devices and embedded in-dash head units.
The Sprint Velocity platform enables this connectivity through its open,
cloud-based architecture with standard machine-to-machine interfaces. As a
result, Sprint can customize solutions to each automaker’s specific needs and
then deploy those solutions either before or after a vehicle is sold. This
ensures automakers can deploy connected services that conform to their exact
specifications and are no longer limited to off-the-shelf solutions that may
involve more or fewer features than they require.

With access to the Sprint Velocity platform, vehicle manufacturers can
streamline the design and development process, simplify the integration of
complex components, and simplify the management of ecosystem partners.
Developed by Sprint’s award-winning IT team, Sprint Velocity Connect brings
numerous additional benefits to auto manufacturers, including:

  *flexibility to deliver telematics services; whether embedded, brought in
    phone, a hybrid of both, or now, with Sprint Velocity Connect devices
  *elimination of multiple points of potential failure and reduction in the
    number of handoffs, while improving extensibility and scaling
  *reduced cost, complexity and cycle times

In addition to these advantages, automakers have continued access to Sprint
Velocity capabilities, such as subscription management, storefront, policy
management and billing.

Sprint Velocity Connect opens the way for automakers to explore innovative
ways to serve their customers. Some potential applications for automotive
manufacturers could include:

  *Fleet Management: Vehicle manufacturers could help fleet operators easily
    adopt value-added services provided by the manufacturer at any time after
    the vehicles are purchased. This includes applications that track and
    monitor vehicle locations, improve dispatch and routing, evaluate driving
    behaviors, and more efficiently manage vehicle maintenance.
  *Rental Car Features: Automakers might offer rental car companies the
    opportunity to learn more about the status of their cars, such as distance
    traveled and vehicle maintenance needs.
  *Dealership Sales: Auto manufacturers could consider using Sprint Velocity
    Connect to add services for its dealership network, including new ways to
    differentiate previously owned vehicles with connected services.

As part of the expanded Sprint Velocity Connect capability, CalAmp is the
first provider of an easy-to-install device that plugs directly into the
standard vehicle interface. CalAmp is a leader in providing wireless
communications solutions to a broad array of vertical market applications and
customers. The CalAmp device will be able to access the power of the Sprint
Velocity platform to deliver a variety of mobile services.

“We are pleased to be the first to integrate a device with Sprint Velocity
Connect,” said Greg Gower, senior vice president and general manager of
CalAmp’s Mobile Resource Management business. “By having an economical,
plug-and-play, full-featured vehicle monitoring and tracking device tap the
power of the Sprint Velocity platform, we can extract valuable vehicle data to
enable a variety of mobile services. CalAmp’s wireless location and messaging
unit is an ideal solution for automotive insurance, driver behavior
management, auto rental, vehicle maintenance, warranty service, and other
automotive applications that require direct access to vital vehicle
performance data.”

#2 Global ranking and extended North American reach

With its expanded Sprint Velocity Connect capabilities, Sprint continues to
change the conversation about mobile integration for automakers. Launched at
the 2012 Los Angeles International Show, Sprint Velocity is already ranked
2^nd among the top 10 telecom operators in the worldwide automotive market,
according to a study by Informa Telecoms & Media.

Sprint Velocity has further extended its North American presence through a new
agreement with Rogers Communications Inc. to provide end-to-end connectivity
in Canada. Auto manufacturers can be assured that Sprint Velocity features
will be available to more than 20 million vehicles on the road throughout
Canada. Rogers is Canada’s largest wireless network operator by number of
subscribers.

Sprint has been connecting customers around the globe for more than a decade.
The company couples in-region staff with established partner network
agreements to ensure that automakers have seamless connectivity, with a
support system built on an intimate knowledge of local market dynamics.

Combining telematics, consumer and data analysis expertise

Sprint brings decades of experience in transportation applications and the
management of subscription-based customer relationships. Operating as a
separate business unit within Sprint, Sprint Velocity delivers value to
automakers by combining telematics integration with the company’s intense
level of expertise in wireless customer experience, Customer Relationship
Management (CRM), and wireless applications on a global basis.

Sprint Velocity also brings a wealth of expertise in data analysis. The Sprint
Velocity team will collaborate with automakers to analyze usage trends and
other connected services data, which can be used to make product improvements,
reduce operation costs, and potentially increase revenue opportunities.

“Our value proposition is built on connecting the dots between the complex
elements involved in connected services and providing a complete, simplified
set of solutions for auto manufacturers,” said Vos. “By understanding the
mobile customer and how they use the technology, Sprint Velocity is developing
and deploying big ideas that demonstrate what is possible with connected
vehicles.”

Designed to be open and flexible, the Sprint Velocity platform offers various
connectivity options, management of content partners for seamless integration,
and back office support, such as billing and care. The solution is compatible
with embedded in-dash, smartphone and hybrid embedded/smartphone
implementations. Automakers can opt for comprehensive end-to-end solutions  or
modular a la carte solutions that are scalable as their needs evolve.

Sprint Velocity received numerous awards in its first year of operation,
including Pipeline magazine’s 2013 Innovation Award for Innovation in
Connectivity, the 2013 Telematics Update Industry Newcomer of the Year Award,
and M2M Evolution magazine’s 2012 Product of the Year.

View Sprint Velocity video.

About Sprint

Sprint (NYSE:S) offers a comprehensive range of wireless and wireline
communications services bringing the freedom of mobility to consumers,
businesses and government users. Sprint served more than 54 million customers
at the end of the third quarter of 2013 and is widely recognized for
developing, engineering and deploying innovative technologies, including the
first wireless 4G service from a national carrier in the United States;
offering industry-leading mobile data services, leading prepaid brands
including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant
national and international push-to-talk capabilities; and a global Tier 1
Internet backbone. The American Customer Satisfaction Index rated Sprint as
the most improved company in customer satisfaction, across all 47 industries,
during the last five years. You can learn more and visit Sprint at
www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.

Contact:

Sprint
Walter Fowler, 646-234-2122
walter.fowler@sprint.com
or
Mary Kunkel, 703-930-5290
mary.kunkel@sprint.com
 
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