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Carroll Shelby Foundation Launches National Toy Drive and Fundraising Campaign to Benefit Kids During the Holidays

  Carroll Shelby Foundation Launches National Toy Drive and Fundraising
  Campaign to Benefit Kids During the Holidays

Limited Edition Ornament and Grassroots Initiative to Create Smiles Nationwide

  *Carroll Shelby Foundation launches major holiday fundraiser and local club
    charity campaign
  *First annual limited edition Shelby Christmas tree ornament will benefit
    the Eli Home
  *Toy donation, commemorative stickers and die-casts available to spark
    local toy drives

Business Wire

GARDENA, Calif. -- November 19, 2013

The Carroll Shelby Foundation has launched a campaign to benefit kids
nationwide with a combination of local grassroots events and a fundraiser
centered on a collectible Shelby Christmas tree ornament. Established by
legendary automotive icon and philanthropist Carroll Shelby, the Carroll
Shelby Foundation is a 501(c)3 non-profit that provides medical and
educational support for children from their first heartbeat through their
college years.

First Annual Limited Edition Shelby Ornament (Photo: Business Wire)

First Annual Limited Edition Shelby Ornament (Photo: Business Wire)

CSF designed a program to help car clubs hold their own charity drive to
collect toys and raise funds in their communities for donation to a charity or
children’s hospital. In addition, the Foundation will offer the first annual
limited edition ornament in Shelby blue both online and at the new Carroll
Shelby Store, to raise money for the Eli Home, which is a shelter for victims
of child abuse and neglect. The Carroll Shelby Foundation will offer the only
official Shelby ornament in the world this year.

“Carroll always said that car people were the most generous and caring group
in the world,” said Jenni Shreeves, executive director of the Carroll Shelby
Foundation. “Our goal is to spark that giving spirit. Since car clubs have
embraced our previous holiday drive, this year we ‘put the pedal to the floor’
with a campaign designed to put even more smiles on children in need.”

The Foundation will help clubs jump start their local drive by donating toys,
as well as an official Foundation Toy Drive decal for their members. CSF will
also donate a Shelby Collectible Die-Cast featuring Carroll’s Commemorative
Signature to be auctioned as a fundraiser by the club. Local clubs are
responsible for setting up their toy drive, collection and delivery to a
chosen charity.

A new addition to the program is the limited edition Shelby blue ornament
bearing the legendary “snake” logo. An instant collectible, no other official
Shelby ornament is available. Proceeds from the sale of the $20 ornaments (not
including shipping and handling) will benefit the Southern California-based
Eli Home.

Mike and Lorri Galloway established the Eli Home in 1983. Family, friends and
volunteers rallied to their cause and helped open the first shelter for abused
children and their mothers only 18 months later. Today, the Eli Home is a
multi-faceted faith-based organization with three shelter facilities, a 13,000
square foot thrift store social enterprise, corporate offices, professional
counseling and therapy staff, organizational staff, dedicated volunteers and
board members. Its history of awards and accolades include citations from U.S.
Presidents George Bush and Bill Clinton.

“We shelter, comfort, heal, encourage and strengthen victims of child abuse
and neglect,” said Lorri Galloway, Executive Director of the Eli Home. “Our
goal is to break the cycle of child abuse and prepare these kids to reenter
the community to lead stable, non-violent lives, free from fear and
intimidation.”

Car clubs can participate in the grassroots program by logging on to the
Carroll Shelby Foundation website, completing a registration form and
returning it by email to jenni@cscf.org or by faxing to (310) 538-0419. The
last day to register is Friday, Dec. 13, 2013. The ornaments are available at
the new Carroll Shelby Store located at 19021 S. Figueroa St. in Gardena
Calif. or at http://www.cscf.org/donate/holiday-tree-ornament/.

“The holidays can be trying for many families due to medical bills and other
hardships,” said Shreeves. “So this year, we’re incorporating new ways for
people to join our fight for the kids.”

To learn more about the Foundation, make a donation or order an item with the
exclusive commemorative signature, go to www.carrollshelbyfoundation.org.
Ornaments are only available for shipment within the United States.

About The Carroll Shelby Foundation

The Carroll Shelby Foundation was created by legendary racer and automotive
manufacturer Carroll Shelby. Headquartered in Gardena, Calif., the Foundation
is dedicated to providing medical assistance for those in need, including
children, educational opportunities for young people through automotive and
other training programs and benefitting the Shelby Automotive Museum. For more
information visit CarrollShelbyFoundation.org.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20131119006851/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50754504&lang=en

Contact:

for Carroll Shelby Foundation
Austin Knott, 214-520-3430 ext. 302
aknott@tprm.com
 
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