Aegis Receives Frost & Sullivan's Product Differentiation Award for Unique Social Media Engagement Solution - Aegis LISA(n)

  Aegis Receives Frost & Sullivan's Product Differentiation Award for Unique
               Social Media Engagement Solution - Aegis LISA(n)

  PR Newswire

  MUMBAI and DALLAS, November 19, 2013

MUMBAI and DALLAS, November 19, 2013 /PRNewswire/ --

  *Recognized  at  the 2013 Frost & Sullivan  North America Growth,
    Innovation and Leadership  (GIL)  Awards  Gala,  based on Aegis LISA
    ^n - the company ' s digital and social media engagement solution
  *Formally launched in August 2012, Aegis LISA ^n  is a comprehensive
    social media engagement solution that is built on four distinct components
    Technology, Analytics, Execution and Domain Expertise

Aegis Limited, a global outsourcing and technology services company, announced
today that it has been honored with the 2013 North America Product
Differentiation Excellence Award by global consulting firm Frost & Sullivan.
Frost & Sullivan recognizes Aegis for its significant investment in a unique
digital and social media engagement tool - Aegis LISA ^n . Aegis LISA ^n
enables companies to include social media interactions as a strategic channel
in the customer experience eco-system.

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Frost & Sullivan's Best Practices Awards recognize companies in a variety of
regional and global markets for demonstrating outstanding achievement and
superior performance in areas such as leadership, technological innovation,
customer service, and strategic product development. Industry analysts compare
market participants and measure performance through in-depth interviews,
analysis, and extensive secondary research in order to identify best practices
in the industry.

Aegis' Award has been evaluated based upon the Frost and Sullivan Decision
Support Matrix for Product Differentiation Excellence encompassing various
parameters for customer experience and contact management. These include
quantitative and qualitative measurements for unique product features and
functionality, product quality and competency, customizations, ability to
match with target markets and brand recognition. 

"Social and digital media is changing the way brands and customers connect. It
is measuring and managingthe entire customer lifecycle journey from initial
awareness to total engagement," said Sandip Sen, Global CEO at Aegis Limited.
"Brands can optimize this journey by executing on a meaningful and relevant
social media strategy. This way you can leverage sales, service, business
intelligence and brand management opportunities."

"Aegis LISA ^n is a unique market offering, focused around integrating social
and digital media. It is a powerful customer contact solution that provides an
expanded level of consumer and business insights," says Frost & Sullivan
Principal Analyst Michael DeSalles. "Aegis LISA ^n provides the ability to
listen, interact, socialize and adapt with the online community of a brand via
a single social media solution."

As per the Frost and Sullivan evaluation, Aegis LISA ^n offers a multitude of
benefits to its client base, including business flexibility, access to
qualified labor, reduced costs, and access to state-of-the-art technology. It
is designed with built-in customer engagement, business intelligence and
analytical capabilities to gain insights into the context of both "to the
brand" and "about the brand" conversations. It also identifies business
opportunities on a real-time basis.

With a history of more than three decades in delivering Customer Lifecycle
Management solutions, Aegis is already working with more than 12 large
companies in the area of social and digital media engagement. This includes
client engagements in the telecom, automobiles, BFSI, and retail and travel

Aegis LISA ^n is being offered as a modular solution, through which clients
can choose an end-to-end digital and social media engagement solution or
select a part (Listening, Interacting, Socializing and Adapting) in accordance
with their strategy. In this sense, Aegis reinforces its position as a value
enabler to companies that can leverage customer insights.

When it comes to a differentiated social media solution, Frost & Sullivan
believes that Aegis offers its customers a level of choice, performance, and
measurement that simply isn't available from competing customer contact
outsourcing providers. To learn more about the 2013 Frost & Sullivan Product
Differentiation Recognition and Aegis Social Media Engagement Solution - Aegis
LISA ^n , please access the award write-up through the link below.

About Aegis

Aegis is a global outsourcing and technology company committed to impacting
clients' business outcomes by focusing on enhancing customer experience across
all touch points and channels. Aegis was founded 30 years ago in the US and
now has operations in 56 locations across 13 countries with more than 55,000
employees. Aegis services over 300 clients from verticals such as Banking and
Financial Services, Insurance, Technology, Telecom, Healthcare, Travel &
Hospitality, Consumer Goods, Retail, and Energy & Utilities. The company is
wholly owned by Essar, a USD 39 billion conglomerate. For more information,
write to us at or visit .

Aegis media contact Aegis (Global) Danveer Bhasin, Associate Vice President,
Global Marketing and Strategy +91-99301-35788
Aegis (Americas)Kevin Nolan, Sr. Director and Head of Marketing (Americas)
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