2014 MAZDA3, MAZDA6 NAMED SEGMENT BESTS BY HISPANIC MOTOR PRESS

       2014 MAZDA3, MAZDA6 NAMED SEGMENT BESTS BY HISPANIC MOTOR PRESS

- Completely Redesigned, Mazda's All-New Compact and Mid-Size Cars Top Their
Segments -

PR Newswire

IRVINE, Calif., Nov. 19, 2013

IRVINE, Calif., Nov. 19, 2013 /PRNewswire/ --The all-new 2014 Mazda3 compact
car and 2014 Mazda6 mid-size sedan today were named to the 2014 Top Ten Car
list by jurors of the Hispanic Motor Press Awards (HMPA). Selected as the
best cars in their respective segments both vehicles launched into the market
this year with an aggressive campaign touting real-world fuel economy,
best-in-class performance, all-new technology and unmatched value. With
SKYACTIV®^1 TECHNOLOGY and the KODO "Soul of Motion" design language as part
of their competitive arsenal, both Mazda3 and Mazda6 were primed for success
as the vehicles combined account for more than half of all Mazda sales in the
U.S.

"We are absolutely honored by this recognition from the Hispanic Motor Press
Awards jury," said Jim O'Sullivan, president and CEO, Mazda North American
Operations (MNAO). "From driving dynamics and fuel economy to safety and
reliability, we build vehicles for consumers not looking for compromises or
excuses but for those expecting excellence, performance, quality and value.
To have Mazda3, our best-selling vehicle worldwide, and Mazda6, our flagship
mid-size sedan, be named the best of their respective classes by an
international jury of market experts is something every manufacturer strives
to achieve and is a success we share with our Mazda colleagues and, most
importantly, our customers."

Adds Ricardo Rodriguez-Long, jury director, HMPA: "Mazda continues to impress,
incorporating the SKYACTIV TECHNOLOGY approach to these two cars, the Mazda3
and Mazda6, which are agile and comfortable while maintaining the mechanical
reliability the brand is known for. These cars are two great examples of what
the Hispanic family should have in their garage."

This is the third time Mazda has been recognized by the Hispanic Motor Press
Awards. The 2011 Mazdaspeed3 was named Best 5-Door Vehicle during the awards'
inaugural year and last year the then all-new 2013 CX-5 was named the best
vehicle in the Crossover Vehicle category.

The 2014 Mazda3 starts at $16,945^2 MSRP for four-door models and $18,945 MSRP
for the five-door. Available with a standard SKYACTIV-G 2.0-liter gasoline
engine (155 horsepower, 150 lb-ft of torque) or optional SKYACTIV-G 2.5-liter
(184 horsepower, 185 lb-ft of torque), 2.0L models can be configured with
either a SKYACTIV-MT six-speed manual transmission or a SKYACTIV-Drive
six-speed automatic while 2.5L models are currently only available with the
automatic. The SKYACTIV-MT transmission has been confirmed to be offered on
2.5L models at a later date. Both engine displacements are available for
either body style. Mazda3 also offers an EPA-estimated highway fuel economy
of 41 mpg, one of the best in the segment.

The 2014 Mazda6 starts at $20,990 MSRP and is currently equipped with a
SKYACTIV-G 2.5L engine, which can be paired with either the manual or
automatic transmission. The SKYACTIV-D 2.2-liter clean diesel engine will be
offered on Mazda6 vehicles beginning late spring of 2014. Similar to its
fuel-efficient smaller sibling, Mazda6 offers best-in-class highway fuel
economy with an EPA estimate of up to 40 mpg^3.

While both vehicles offer an exceptional level of standard equipment, both
also offer unexpected features within their segments with all-new safety and
in-car technologies. Both the 2014 Mazda3 and 2014 Mazda6 offer:

  oi-ACTIVSENSE: An umbrella term for active safety features such as High
    Beam Control, Blind Spot Monitor, Rear Cross Traffic Alert, a Lane
    Departure Warning System, Forward Obstruction Warning, Smart City Brake
    Support, Mazda Radar Cruise Control and an Adaptive Front-lighting System.
  oi-ELOOP: Derived from "Intelligent Energy Loop," this capacitor-based
    regenerative engine braking system converts a vehicle's kinetic energy
    into electricity as the accelerator pedal is released and, in turn,
    prevents fuel from being wasted to charge the battery.
  oActive Grille Shutters: Mounted in front of the radiator, this feature
    automatically opens and closes in accordance with driving conditions to
    improve aerodynamic performance, achieve best-in-class coefficient of drag
    (C[d]) and increase fuel economy. When equipped with active grille
    shutters and i-ELOOP, Mazda3 and Mazda6 sedans have a C[d] of 0.255 and
    0.260, respectively, while Mazda3 five-doors have a C[d] of 0.275.

The 2014 Mazda3 also is the first Mazda vehicle to offer MAZDA CONNECT™, an
all-new HMI/infotainment system based on the "Heads-Up Cockpit" concept which
allows more information to be presented to a driver without the need to take
his/her eyes off the road. This system is meant to improve the driver's focus
while minimizing distractions, but without compromising the stream of
necessary driving information and desired in-vehicle entertainment.

About the Hispanic Motor Press Awards
In its fourth year, the Hispanic Motor Press Awards are chosen by a 12-person
panel of judges consisting of highly-respected Hispanic-market journalists,
many with automotive backgrounds, as well as Hispanic leaders in the
automotive industry. Only vehicles that are all new and available to
consumers in all 50 U.S. states are eligible. Winners in the 10 vehicle
categories are selected based on design, comfort, safety, fuel economy,
handling, performance, functionality, overall value and driver satisfaction.
More information on the Hispanic Motor Press Awards and this year's Top Ten
vehicles can be found at www.hispanicmotorpressawards.com.

About Mazda North American Operations
Mazda North American Operations is headquartered in Irvine, Calif., and
oversees the sales, marketing, parts and customer service support of Mazda
vehicles in the United States and Mexico through nearly 700
dealers.Operations in Mexico are managed byMazdaMotor de Mexico in
MexicoCity. For more information on Mazda vehicles, including photography
and B-roll, please visit the online Mazda media center at
www.mazdausamedia.com.

^1 SKYACTIV is a registered trademark of Mazda Motor Corporation (MC).

^2Starting price is manufacturer's suggested retail price (MSRP) for lowest
trim level. MSRP does not include $795 destination charge (Alaska $840),
title, taxes, license, options and dealer charges. Actual prices set by dealer
and may vary.

^3 2014 Mazda6 Grand Touring models equipped with 6-speed automatic and
i-ELOOP. Sport and Touring models are not available with i-ELOOP and are
EPA-estimated to achieve 37 highway mpg (6-speed manual) or 38 highway mpg
(6-speed automatic). Actual fuel economy will vary based on driving habits and
road conditions.

SOURCE Mazda North American Operations

Website: http://www.mazdausa.com
Website: http://www.hispanicmotorpressawards.com
Contact: Beverly Braga, Mazda North American Operations, (949) 727-6751, or
Eric Booth, Mazda North American Operations, (949) 727-6144
 
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