Zumba(R) Kids, the Ultimate Zumba(R) Dance Party for Younger Players, Is Now Available on Kinect for Xbox 360 and Wii(TM)

Zumba(R) Kids, the Ultimate Zumba(R) Dance Party for Younger Players, Is Now 
Available on Kinect for Xbox 360 and Wii(TM) 
Majesco Broadens the Zumba Brand With Targeted Content for the Kids
EDISON, NJ -- (Marketwired) -- 11/19/13 --  Majesco Entertainment
Company (NASDAQ: COOL), publisher of the leading Zumba(R) Fitness
video game franchise that has sold more than nine million copies
worldwide, announced today that Zumba(R) Kids is available now in
North America on Kinect for Xbox 360 and Wii(TM). Zumba(R) Kids,
based on the popular Zumba specialty program that inspires kids to
express themselves through movement, gets families moving together
with 30 high-energy routines, imaginative mini-games, and diverse
dance styles set to rockin' hits from artists like Justin Bieber and
Willow Smith!  
"The Zumba Kids specialty program translates perfectly into an
interactive video game given its focus on fun, creative play and
movement," said Jesse Sutton, chief executive officer, Majesco
Entertainment. "We are excited to extend our best-selling franchise
into a custom-designed experience for a new generation of Zumba
Created for younger players age 7-11, Zumba(R) Kids features
kid-friendly choreography that encourages freeing movement, builds
self-confidence and enhances coordination. Kids will discover new
rhythms as they move to 20+ easy-to-learn dance styles, including
hip-hop, swing, surf, disco and salsa. Zumba(R) Kids also supports a
full set of gameplay modes that offer multiplayer fun, mini-games and
classes in varying lengths. Kids receive positive reinforcement via
layers of unlockable rewards -- bonus videos, healthy lifestyle tips
plus stickers and badges kids can collect in a customizable in-game
scrap book. Rounding out the experience is an energizing soundtrack
highlighted by contagious hits like Justin Bieber's "Beauty and a
Beat" and Willow Smith's "Fireball," classics like "Wipeout" and
"Boogie Wonderland," along with a range of Zumba original songs.  
"With millions of children facing weight issues around the world, we
are introducing a high-energy video game to the market that we hope
will help decrease the global obesity epidemic and provide kids with
a new opportunity to move and get fit," said Alberto Perlman, CEO and
co-founder of Zumba. "Zumba(R) Kids makes exercising fun and is the
perfect opportunity to replace snacking on chips and soda with
something healthy and entertaining."  
Developed by Zoe Mode and rated E for Everyone, Zumba(R) Kids is now
available on Kinect for Xbox 360 and Wii(TM) for $29.99 SRP. To watch
the launch trailer and find out more, please visit the official site
at zumbafitnessgame.com. Press assets are available for download
 Majesco Entertainment Company is
a provider of video games for the mass market. Building on more than
20 years of operating history, the company is focused on developing
and publishing a wide range of casual and family oriented video games
on all leading console and handheld platforms as well as mobile
devices. Product highlights include Zumba(R) Fitness and Cooking
Mama(TM). Majesco is headquartered in Edison, NJ, and the company's
shares are traded on the Nasdaq Stock Market under the symbol: COOL.
More info can be found online at majescoent.com or on Twitter at
 Zumba Fitness is a global lifestyle brand
that fuses fitness, entertainment and culture into an exhilarating
dance-party workout. Known as the ultimate "fitness-party," Zumba(R)
classes blend upbeat world rhythms with easy-to-follow choreography,
for an effective, total-body workout. Founded in 2001, the company is
the largest branded fitness program in the world -- reporting more
than 15 million weekly participants, in over 200,000 locations across
more than 180 countries. In addition to its original Zumba(R)
program, the company also offers a variety of specialty classes,
including: Zumba(R) Step; Zumba Gold(R) (active older adults); Aqua
Zumba(R); Zumba(R) Kids/Zumba(R) Kids Jr. (ages 4-11); and
Zumbini(TM) (ages 0-3). The Zumba(R) lifestyle is rounded out by the
company's many consumer product offerings, including DVD sets, music
collections, multi-seasonal apparel and footwear, video games and
Fitness-Concert(TM) events. For more information about Zumba Fitness
programs and products, or to find a live class, visit zumba.com. Find
us on Facebook, Twitter.  
Nintendo trademarks and copyrights are properties of Nintendo. 
Danitra Alomia
Reverb Communications 
(209) 586-1495 x115 
Rebecca Keesee
(209) 586-1495 x108 
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