Skype And Yahoo! Executive Elisa Steele Named Jive's Executive Vice President
Of Strategy And Chief Marketing Officer
Senior Leader Brings 20 Years of Experience from Microsoft, Skype, Yahoo! and
PALO ALTO, Calif., Nov. 19, 2013
PALO ALTO, Calif., Nov. 19, 2013 /PRNewswire/ --Jive Software, Inc. (NASDAQ:
JIVE) today named Elisa Steele as its new executive vice president of strategy
and chief marketing officer, starting January 2014. In this global role, Ms.
Steele will be responsible for strategy, branding, end-to-end marketing
functions, product marketing, corporate communications and other go-to-market
responsibilities, as the company advances into its next phase of growth.
"Elisa is a unique leader with both consumer and enterprise experience who
fundamentally knows how to communicate the value businesses bring to
customers. Her specific talent lies in creating and marketing products that
delight customers, build loyalty and ultimately transform brands," said Tony
Zingale, Jive's chairman and CEO. "All of us at Jive are thrilled to add her
stellar talent and deep experience to this team at a time of tremendous growth
and opportunity for Jive and the broader social business market."
Ms. Steele will come to Jive from Microsoft where she is currently corporate
vice president and chief marketing officer of consumer applications and
services, overseeing brands such as Bing, Internet Explorer, Lync, MSN,
Outlook.com and Skype among others. Prior to this role, Ms. Steele was chief
marketing officer at Skype, executive vice president and chief marketing
officer at Yahoo! and senior vice president of corporate marketing at NetApp,
leading transformational brand strategies in all of those roles. Ms. Steele's
expertise, spanning more than 20 years in sales, marketing and strategy,
includes building and expanding brands, driving customer engagement,
accelerating go-to-market strategies and a laser focus on customer insights
"As the world engages in social communications, now is the time for businesses
to harness employee communities as the new and more productive way to work.
Jive has a tremendous opportunity to grow its presence and showcase how its
robust platform creates meaningful connections and drives valuable business
results for companies and their employees, partners and customers. Jive
breaks down barriers and gets business done in a better way for millions of
people around the world," said Steele. "As a former Jive customer, I couldn't
be more excited to help accelerate Jive's momentum through powerful marketing
programs and innovative business strategies."
ABOUT JIVE SOFTWARE:
Jive (JIVE) is the communication and collaboration platform for modern, mobile
business. Recognized as a leader in social business by the industry's top
analyst firms, Jive's cloud-based platform connects employees, customers and
partners – transforming the way work gets done and unleashing productivity,
creativity and innovation for millions of people inthe world's largest
businesses. More information can be found atwww.jivesoftware.comor the Jive
SOURCE Jive Software, Inc.
Contact: Amanda Pires, Jive Software, 650-465-1215,
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