New MINI makes Worldwide Debut at Plant Oxford

Munich, Germany and Oxford, United Kingdom, Tuesday, November 19, 2013 --
(Business Wire India) 
The new MINI has made its worldwide debut today (18 November) at MINI's UK
production plant in Oxford and features all-new vehicle architecture, an
evolutionary design and a range of new fuel-efficient engines to give owners
even more fun behind the wheel. A £750 million investment across three of BMW
Group's UK manufacturing facilities marks the launch of the new car with a new
1,000-robot body shop at Plant Oxford, the debut of new technologies at the
steel body pressings operation in Swindon, and new machining and assembly
facilities to produce a new generation of three and four-cylinder engines at the
Hams Hall engine plant near Birmingham. 
Prime Minister David Cameron said: "I was lucky enough to get an early preview
of the new Mini - a classic British icon - during a visit to the factory in
Oxford last month. This £750 million investment is great news for both the
local and wider economy, along with the 5,500 workers whose jobs are safeguarded
by this launch.  
"Car manufacturing is a vital engine for growth. Production is back up to
pre-recession levels and a car rolls off the line every 20 seconds in the UK.
But we're not complacent. Our industrial strategy is a key part of the
Government's economic plan and we're helping to drive the car industry further
and faster with over £4bn of investment." 
Harald Krueger, BMW Group's board member for production, said: “In our Oxford
plant's centenary year, we are continuing the MINI brand success story and today
starting production of the third model generation. Our total investment of £750
million in our British production locations of Oxford, Swindon and Hams Hall
between 2012 and 2015 underscores the importance of the MINI production triangle
within our global production network. The UK is the heart of MINI production –
thanks to the experience, competence and strong commitment of all our
employees.” 
The investment means additional job security for the 5,500 associates currently
working in the UK MINI production network. Besides a new state-of-the-art body
shop, the Oxford plant also benefits from upgrades to its paint shop, its final
assembly area and from a series of initiatives reducing the operation's carbon
footprint and improving its waste management processes. The introduction of the
new MINI has also seen a significant investment in the most extensive workforce
training programme undertaken at the plant. 
Even though there's instant recognition – something which comes from having
such a globally identifiable design – the new MINI is completely new from the
ground up in an effort to optimise its styling, function and performance. With
its market launch in Spring 2014, the new car offers an enhanced standard
specification, an extensive range of options to allow customers to adapt the car
to their individual style, higher comfort levels, comprehensive safety
technology including pedestrian protection and more innovative networking
technology. Longer and wider than its predecessor, the new model provides more
interior space for both the driver and passengers. Extensively revised
suspension technology, reduced weight and increased rigidity have intensified
the typical MINI go-kart feeling.  
Commenting on the new model, Peter Schwarzenbauer, BMW Group's board member for
MINI, BMW Motorrad, Rolls-Royce, Aftersales BMW Group said: “MINI is an
inspiration for trend-setters and creative spirits the world over. And with our
latest generation of MINI, we want to excite once again. To ensure the new
generation of MINI is as successful as its predecessors, we have made just
subtle modifications to its design. But beneath the outer skin is a brand-new
car with state-of-the-art technologies seen for the first time at a small
car”. 
To view the photograph, please click on the link given below: 
Mr. Harald Krueger, Member of the Board of Management (Production) (L) and Mr.
Peter Schwarzenbauer, Member of Board of Management (MINI, BMW Motorrad,
Rolls-Royce, Aftersale) (R) with the new MINI 
Media contact details 
Abhay Dange, Director Press and Corporate Affairs,
BMW Group India,
+91 9910481013 / + 91 (124) 4566600,
Abhay.Dange@bmw.in 
Contributed via: Bloomberg Publisher WEB Service 
Provider ID: 05a8ee4a1a2a4ce6b0f07c1ec082edaf 
-0- Nov/19/2013 11:58 GMT
 
 
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