The New MINI – The Evolution of an Icon. The Brand's Successful

Munich, Germany, Tuesday, November 19, 2013 -- (Business Wire India) 
With its unmistakable design and undiluted driving fun, the first example of the
classic Mini sparked a revolution in the car market when it entered the fray in
1959. Then, in 2001, the new MINI emerged from the BMW Group stable to lead the
premium compact class into the new millennium. And now MINI is poised to set new
standards once again when it unveils the latest incarnation of this iconic car
on 18 November 2013. 
The new MINI is one thing above all else: a typical MINI – in its most
concentrated and contemporary form. A car built for individualists, it whisks
the legendary forms of the classic Mini from 1959 into the present day and takes
to the stage with greater presence and maturity than ever. “The new MINI
generation strikes the perfect balance between MINI heritage, future-defining
forms and innovations,” says Anders Warming, Head of MINI Design. 
Exterior design: distinctive proportions, striking lines, classily accentuated
details. 
At first glance, the new MINI cuts a familiar figure. Its snappy proportions,
short overhangs and hallmark “stance on the wheels” reflect the agile
driving characteristics of the MINI. Look again more closely, however, and the
new MINI reveals its enhanced design qualities. The new generation brings even
greater precision and class to the car's classic iconic features, in particular.
Keen to express the characteristic form of the hexagonal radiator grille more
clearly, the designers have introduced a smooth, one-piece chrome frame for the
first time. 
The design of the lights has also been revised. With their new graphics and
clearly structured inner workings, the headlights and rear lights accentuate the
more grown-up appearance of the new MINI. The trapezoidal rear lights of the
previous model are now larger and have greater presence, and they more closely
resemble rounded-off rectangles from the outside. As before, they have chrome
ring surrounds, and now they extend into the boot lid. Positioned far to the
outer edges of the car, the rear lights also underline the prominently sporting
stance of the new MINI. The new model is the first car in its segment to be
available as an option with LED headlights. 
The defining design elements are expressed with greater intensity than ever.
Additional creases trace the outlines of the headlights, wheel arches,
headlights and rear lights to the side, giving the design a more striking and
contemporary edge. A selection of detailed stylistic embellishments reflects the
more mature character of the new MINI. For example, an arrow-shaped dynamic line
shapes the newly interpreted turn indicator units. Chrome elements on the
radiator grille, lights and door handles draw the eye to typical MINI design
cues, and the optional Chrome package brings an extra splash of exclusivity to
the exterior of the new MINI. 
The proportions of the latest-generation car remain unmistakably MINI. Although
it has grown by around 10 centimeters in its latest guise, the relationship
between its dimensions remains unchanged. Short overhangs, plus the lights
extending round into the car's flanks at the front and rear create a short and
agile impression despite the car's longer exterior measurements and help give
the MINI its familiar compact overall impression. The designers have added
further bite to the car's crisp, sporty appearance by moving the radiator grille
back as far as possible towards the front wheels. 
Among the features designed to enhance the car's dynamic looks is the improved
flow of its lines. This design cue is clearly visible in the newly designed
flanks, which now exude even greater energy and verve. Plus, as the window
graphic tapers towards the rear, it lends the sides of the car a dynamic wedge
shape, which draws attention to the forward-surging presence of the new MINI. 
The slightly downward-sloping roofline makes the car feel as if it is powering
forward before it has even moved. The roofline is more substantial than its
predecessors and continues the sweep of the windscreen, bringing the driver into
the visual centre of the new MINI. At the same time, the roof appears to be
floating over the car, emphasising the hallmark MINI three-way split of body,
glasshouse and roof. 
Among the drivers behind the new car's powerful and planted stance on the road
are its prominently flared wheel arches. In order to give the latest MINI an
even sportier and muscular appearance, all design elements – such as the rear
lights – are positioned as far as possible to the outside. 
Interior design: innovative new features, authenticity in detail. 
The new MINI remains true to its principles by using creativity and innovation
to offer customers maximum versatility and interior space despite minimised
exterior dimensions. But a MINI would not be a MINI if it didn't constantly
re-invent itself. Indeed, for the first time all driving-related displays, such
as the speedometer and fuel gauge, are grouped together in a new instrument
cluster positioned ahead of the driver on the steering column, directly in the
line of vision. There is no Centre Speedo in the classical sense. The circular
central instrument remains in place but it no longer contains an analogue
speedometer. Instead it has morphed into a graphics-based element displaying
various functions, notably the car's entertainment and navigation systems and
other infotainment features. A new interface and an interactive LED display ring
create an emotionally invigorating overall experience. The electric window
switches and handbrake are now within easier reach. The chrome window toggle
switches are now integrated into the armrests, making them comfortable to use.
The handbrake is located in a driver-focused position on the left-hand side of
the re-designed centre console. 
Likewise hot off the press is the optional Head Up Display. This system uses a
combiner to project information such as the car's speed and navigation
instructions into the driver's field of view. The image appears as if floating
over the bonnet ridge. This has the advantage that the driver does not have to
adjust his focus away from the road and refocus his eyes between areas close to
the car and objects further away. 
The extremely horizontal emphasis of modern dashboards creates a generous
feeling of space; surfaces are tightened and have more precise edges. The
dashboard's upper cover provides a flowing surface over the instruments and
provides them with an upper border. The central instrument and circular outer
air vents project out from the dashboard in typically MINI three-dimensional
style. At the same time, the vents create an elegant transition from the cockpit
into the door trim, where their form extends into an ellipse. The vent grilles
on the right and left of the central instrument are less “playful” now and
feature horizontal and vertical slats. 
Atmospheric “Ambient Light” brings an enhanced feeling of space to the
interior and accentuates the distinctive door design. 
The rear seats have also been completely re-designed for the new model
generation. The new car has a clear four-seat configuration, and the
individual-seat character of the rear compartment is immediately noticeable.
Indeed, the rear seats continue the sporty and grown-up theme of the new MINI in
the rear of the car. The lateral support provided by the seats is designed to
promote sporty driving, bringing the go-kart feeling into play for rear
passengers as well. 
The colour and material design: maximising the scope for customisation. 
All MINI drivers have their own style. That's why the new MINI also majors on
maximising the scope for customisation. A large number of unusual choices inject
fresh intrigue into the familiar MINI range of colours and materials and enable
customers to configure their MINI to reflect their personality. For example, 12
exterior colours cover a wide variety of bases – from striking via sporty to
elegant. The five new colours shades Volcanic Orange, Moonwalk Grey, Blazing
Red, Deep Blue and Electric Blue freshen up the familiar MINI colour pallet and
add exciting new options. 
The MINI also offers scope for further interior customisation with a choice of
five Colour Lines. Customers looking to personalise their car to the maximum can
choose from 10 seat cover designs and other optional trim surface variants. 
The two new colour and material worlds – “Off-White” and “Dark
Cottonwood” – available as part of the MINI Yours interior style packages
offer customers exclusive equipment variants that underline the individual
character of the MINI. 
To view the photograph, please click on the link given below: 
Clay Modeling Interior Design 
Media contact details 
Abhay Dange, Director Press and Corporate Affairs,
BMW Group India,
+91 9910481013 / + 91 (124) 4566600,
Abhay.Dange@bmw.in 
Contributed via: Bloomberg Publisher WEB Service 
Provider ID: a15e1c242c874fb29a94230dbe37517e 
-0- Nov/19/2013 12:00 GMT
 
 
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