Big Players Lead, but Smaller Ones Claim More of the Global Lubricants Market Turf, Sees Kline

Big Players Lead, but Smaller Ones Claim More of the Global Lubricants Market
                               Turf, Sees Kline

PR Newswire

PARSIPPANY, N.J., Nov. 19, 2013

PARSIPPANY, N.J., Nov. 19, 2013 /PRNewswire/ -- With total 2012 global
lubricant demand estimated at 38.7 million metric tons, the market is
effectively flat over 2011; however, this belies many changes within. Both
North America and Western Europe continue to stagnate below pre-recession
levels; and despite Asia picking up in 2011, this market also waned in 2012,
with the most significant change being a net decline in demand in China,
according to recently published Global Lubricants: Market Analysis and
Assessment by international consulting and research firm Kline & Company.

The United States remains the largest lubricant market, but its estimated 22%
global share continues to decrease. The Asia-Pacific region is the leading
region in terms of volume, but the high value markets remain predominantly
Western Europe and the United States.

Globally, Shell remains the market leader claiming 12% total market share,
down slightly from 13% in 2011. Kah Peng Aw, General Manager for Shell Global
Commercial Strategy Development said, "Our brands are important to us and it
is reassuring that our strategy to enhance value is seeing results. We
continue to drive our business forward with a value-led approach, be it in our
world-class global supply chain, investments in cutting-edge technical
innovation or market-leading products."

ExxonMobil and BP follow with 10% and 7%, respectively. While Shell is
expected to remain among the market leaders in the immediate future, it is the
middle pack—regional majors and NOCs—that are anticipated to see the most
changes, with companies like Fuchs and Gazprom expected to claim some market
share from the top five leaders. In 2012, for example, Fuchs finds itself
within the global top ten for the first time.

With the lubricant demand being sluggish worldwide, Group I base oils have
been mostly squeezed out of automotive lubricants, particularly in North
America, by low-sulfur content mandated reformulation trends and increasingly
cost-effective Group II alternatives. Consequently, Group I producers are
being impelled to focus more on the industrial sector despite the competition
from low-cost naphthenics and Group II oils in some applications. As a result,
the proportion of Group I stocks in global base oil consumption has been
falling steadily from around 70% in 2000 to 54% in 2012, and it is expected to
continue declining to approximately 30% by 2030.

A combination of increasingly stringent emission and fuel-consumption norms,
more exacting OEM specifications, and volume allowing a more attractive
cost-proposition, are among the leading factors promoting an increased market
share of synthetic and semi-synthetic alternatives.

Although presently satisfying a modest demand, regulations in Europe—and
increasingly in North America—are supporting growth in the re-refining sector.
Already strong basestock prices prior to the recession caused a significant
interest in re-refined basestocks. With OEMs generally not objecting to the
use of re-refined basestocks, as long as the quality and performance of the
final product meets its specifications, astute marketing and consumer
education are key to realising this stream's significant potential.

The key insights gleaned from Kline's Global Lubricants: Market Analysis and
Assessment report will be introduced in the complimentary webinar happening on
December 3, 2013, 9 am EST. To register, visit

Kline's Global Lubricants: Market Analysis and Assessment offers a
comprehensive assessment of the global markets for finished lubricants and the
suppliers that participate in them.

About Kline & Company:
Kline is a worldwide consulting and research firm dedicated to providing the
kind of insight and knowledge that helps companies find a clear path to
success. The firm has served the management consulting and market research
needs of organizations in the chemicals, materials, energy, life sciences, and
consumer products industries for over 50 years. For more information, visit

For more information, contact:

Eva-Maria Harthaus
Marketing Communications

SOURCE Kline & Company

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