New Initiative Convenes National, Local Leaders to Highlight Community-Oriented Approaches That Aim to Support People with

  New Initiative Convenes National, Local Leaders to Highlight
  Community-Oriented Approaches That Aim to Support People with Serious Mental

 – Connect 4 Mental Health launches alongside a new U.S. survey that finds a
majority of respondents want community leaders to prioritize funding for early
                  intervention efforts in mental health^1 –

Business Wire

WASHINGTON -- November 19, 2013

The National Alliance on Mental Illness (NAMI) and the National Council for
Behavioral Health (National Council), along with Otsuka America
Pharmaceutical, Inc. and Lundbeck, today announced the launch of Connect 4
Mental Health  (C4MH), a nationwide initiative calling for communities to
prioritize serious mental illness. Introduced at a “Community Collaboration
Summit” to leaders from both mental health and community-focused organizations
nationwide, C4MH aims to take recent national discussions^2,3 about serious
mental illness deeper into communities to encourage change where it may have
the greatest potential to impact individuals with these conditions and the
communities in which they live.

“People living with serious mental illness are particularly vulnerable to
fractured social support and healthcare systems – often experiencing cycles of
hospitalization, jail sentences and homelessness that adversely impact them
and their communities,” said Linda Rosenberg, president and CEO of the
National Council. “We believe broader collaboration at the community level, to
better support individuals with these conditions, may also help solve larger
community problems.”

In conjunction with the launch of C4MH, organizers presented results of a new
public survey of 1,000 Americans, which shows 91 percent of adult respondents
agree their community could do more to help support people with serious mental
illness.^1 Of those surveyed, 87 percent recognize it is important for
community leaders to prioritize funding for early intervention efforts in
mental health. However, the reality is that despite the high costs to national
and local communities, mental health has been regularly allocated between six
to seven percent of all federal health spending. ^1, 4, 5

Furthermore, according to current estimates, approximately 1.25 million jail
and prison inmates across the country have reported mental health problems,
and between one-fourth and one-third of homeless individuals have been
reported to have a serious mental illness.^6, 7

“As national dialogue about mental health continues, action is needed to
improve the way we support individuals with serious mental illness and their
loves ones,” said Mike Fitzpatrick, executive director of NAMI. “Now is the
time for engagement that goes beyond the usual stakeholders to include local
leaders in emergency services, law enforcement, public housing and others. To
encourage change, Connect 4 Mental Health is highlighting select community
programs and services that may inspire others striving to enhance the lives of
those with serious mental illness.”

Connect 4 Mental Health in Practice

While there is no “one size fits all” approach to addressing mental health
care locally, C4MH  has identified four strategies for community intervention
that are showing promise – early intervention, creative use of technology,
service integration and enhanced continuity of care. As part of the
initiative, C4MH is recognizing four communities that have initiated programs
based on one or more of these strategies that aim to improve support for those
with serious mental illness and positively impact their communities:

  *Henderson Behavioral Health in Fort Lauderdale developed an evidence-based
    early intervention program and helps more than 700 adults annually live an
    independent lifestyle through its supportive housing program.^8
  *Vinfen in Boston is leveraging technology that helps encourage more
    accurate and frequent reporting on medication adherence and other physical
    and behavioral health concerns. Vinfen estimates the technology may save
    the health care system $3.79 million over a three-year period.^9
  *The Center for Health Care Services in San Antonio has partnered with
    local law enforcement, fire and emergency response teams to successfully
    divert more than 1,000 individuals with serious mental illness from jails
    and hospitals each month.^10
  *MHA (Mental Health America) Village in Los Angeles provides enhanced
    continuity of care that has been incorporated into the Mental Health
    Services Act of California. A review of the program found days of
    full-time employment increased by more than 200 percent, while
    hospitalization, homelessness and incarceration decreased.^11

By highlighting these real-life examples, C4MH hopes to inspire other
communities to make meaningful connections and changes that aim to support
people with serious mental illness, their caregivers and entire communities.

The initiative also introduced to provide
information about the burden of serious mental illness, and to highlight how
the experiences of select communities across the nation can potentially serve
as models for change. Visitors to the site can learn more about serious mental
illness and the need for community-oriented approaches, as well view a live
stream of the “Community Collaboration Summit.”

About the Survey

The research was conducted within the U.S. by independent market research
company Edelman Berland on behalf of Otsuka America Pharmaceutical, Inc. and
Lundbeck from October 3-6, 2013, among 1,000 participants age 18 or older (486
men and 514 women). The margin of error for the audience is + 3.1 percent at
the 95 percent confidence level.

About Connect 4 Mental Health

Connect 4 Mental Health is a nationwide initiative calling for communities to
prioritize serious mental illness and advocate for new approaches that aim to
help make a difference for individuals living with these conditions, their
families and their communities. The campaign encourages collaboration among
the mental health community and other community-based organizations – such as
emergency services, law enforcement and public housing – to develop localized
interventions that provide additional support for those with serious mental
illness and also may help address larger community problems.

The National Alliance on Mental Illness

The National Alliance on Mental Illness (NAMI) is the largest grassroots
mental health organization in the U.S. dedicated to building better lives for
the millions of Americans affected by mental illness. NAMI advocates for
patient access to services, treatment, supports and research and is steadfast
in its commitment to raise awareness and build a community of hope for all of
those in need. NAMI is the foundation for hundreds of NAMI state
organizations, NAMI affiliates and volunteer leaders who work in local
communities across the country to raise awareness and provide essential and
free education, advocacy and support group programs. To learn more about NAMI,

National Council for Behavioral Health (National Council)

The National Council for Behavioral Health (National Council) is the unifying
voice of America’s community mental health and addictions treatment
organizations. Together with 2,000 member organizations, it serves more than
eight million adults and children living with mental illnesses and addiction
disorders. The organization is committed to ensuring all Americans have access
to comprehensive, high-quality care that affords every opportunity for
recovery and full participation in community life. The National Council
pioneered Mental Health First Aid in the U.S. and has trained more than
100,000 individuals to connect youth and adults in need to mental health and
addictions care in their communities. To learn more about the National
Council, visit

Otsuka America Pharmaceutical, Inc.

Otsuka America Pharmaceutical, Inc. (OAPI) is an, innovative, fast-growing
healthcare company that commercializes Otsuka-discovered and in-licensed
products in the U.S. With a strong focus on neuroscience, oncology,
cardio-renal and medical devices, OAPI is dedicated to improving patient
health and the quality of human life. For more information, visit

Established in the U.S. in 1989, OAPI is a wholly owned subsidiary of Otsuka
Holdings Co., Ltd., the holding company for the Otsuka Group. The Otsuka Group
employs approximately 42,000 people globally and its products are available in
more than 80 countries worldwide Otsuka welcomes you to visit its global
website at

H. Lundbeck A/S

Lundbeck is a global pharmaceutical company highly committed to improving the
quality of life of people living with brain diseases. For this purpose,
Lundbeck is engaged in the entire value chain throughout research,
development, production, marketing and sales of pharmaceuticals across the
world. The company’s products are targeted at disorders such as depression and
anxiety, psychotic disorders, epilepsy, Huntington’s, Alzheimer’s and
Parkinson’s diseases. Lundbeck’s pipeline consists of several mid- to
late-stage development programs. Lundbeck’s U.S. business is based in
Deerfield, Illinois. To learn more about Lundbeck in the U.S., visit[.]

Lundbeck employs more than 5,800 people worldwide, 2,000 of whom are based in
Denmark. We have employees in 57 countries and our products are registered in
more than 100 countries. We have research centers in Denmark, China and the
United States and production facilities in Italy, France, Mexico, China and
Denmark. Lundbeck generated revenue of approximately DKK 15 billion in 2012.
Lundbeck’s shares are listed on the stock exchange in Copenhagen under the
symbol ''LUN.'' Lundbeck has a sponsored Level 1 ADR programme listed in the
US (OTC) under the symbol ''HLUYY.'' For additional information, we encourage
you to visit our corporate site


1.Consumer Poll Survey-- Telephone omnibus survey conducted within the U.S.
    by an independent market research company, Edelman Berland, on behalf of
    Otsuka America Pharmaceutical, Inc. and Lundbeck from October 3-6, 2013.
2.(2013, June 6). Background on the national conference on mental health.
    The White House. Retrieved September 25, 2013, from
3.(2013). Presidential Proclamation -- National Mental Health Awareness
    Month, 2013. The White House. Retrieved September 25, 2013, from
4.Soni, Anita. The Five Most Costly Conditions, 1996 and 2006: Estimates for
    the U.S. Civilian Noninstitutionalized Population. Statistical Brief #248.
    July 2009. Agency for Healthcare Research and Quality, Rockville, MD.
    Available at:
5.Levit K., et all (2013). Federal Spending On Behavioral Health Accelerated
    During Recession As Individuals Lost Employer Insurance. Health A_airs, 32
    (5), pp. 952-962.
6.U.S. Department of Justice. (2006). Bureau of Justice Statistics Special
    Report: Mental Health Problems of Prison and Jail Inmates (NCJ 213600).
    Washington, DC: Office of Justice Programs.
7.Folsom, D., et al. (2005). Prevalence and Risk Factors for Homelessness
    and Utilization of Mental Health Services Among 10,340 Patients With
    Serious Mental Illness in a Large Public Mental Health System. American
    Journal of Psychiatry, 162 (2), pp. 370-376.
8.Information provided and confirmed by Henderson Behavioral Health in Fort
    Lauderdale, FL.
9.Information provided and confirmed by Vinfen in Boston, MA.
10.Information provided and confirmed by The Center for Health Care Services
    in San Antonio, TX.
11.Information provided and confirmed by MHA Village in Los Angeles, CA.

November 2013 0913P-9862


Media Contacts:
National Alliance on Mental Illness
Katrina Gay, +1 615 545 2548
National Council for Behavioral Health
Meena Dayak, +1 301 602 8474
Otsuka America Pharmaceutical, Inc.
Kevin Wiggins, +1 609 249 7292, +1 610 350 9606 (cell)
Ashleigh Duchene, +1 847 282 1164
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