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LVMH Group inaugurates state of the art Perfumes and Cosmetics research centre in Saint-Jean-de-Braye



  LVMH Group inaugurates state of the art Perfumes and Cosmetics research
  centre in Saint-Jean-de-Braye

Business Wire

PARIS -- November 18, 2013

Named Hélios - in reference to the sun, an integral part of research in
cosmetology – the centre is a reflection of the LVMH Group’s commitment to the
luxury Perfumes and Cosmetics industry in France, in which the Group occupies
a leading position. Hélios is a state of the art facility, completely
dedicated to research and innovation, where researchers from the Maisons of
Parfums Christian Dior, Guerlain, Givenchy Perfumes and Fresh will be based.
Situated in Saint-Jean-de-Braye, it covers 18,000 m2, making it one of
France’s cosmetic research and development centres.

The 250 researchers of Hélios will be developing new processes and securing
new patents in the fields of cosmetics and the beauty sciences. Their work
will be focused on three strategic areas: research, development and expertise.
More than 20 fields of research will be represented at the centre, including:
molecular and cell biology, physical chemistry, ethnobotany, sensory analysis,
formulation, toxicology and histology, among many others.

Bernard Arnault, Chairman and CEO of the LVMH Group, said: “The inauguration
of our new Hélios research centre is a very positive development for our
Perfumes and Cosmetics businesses. It is an unparalleled facility for
developing products that will meet the highest standards of quality. This
state of the art facility is representative of the strategy of the Group and
our ambition to consistently reinforce and expand the savoir-faire behind our
businesses in France.”

It was in order to continue its activities under the most efficient
conditions, and to bring together its research teams, that the LVMH Group
started constructing the centre in the late 2000s. The Parfums Christian Dior
site in Saint-Jean-de-Braye was chosen as the location. Spanning 55 hectares
near the forest de Charbonnière, it is one of the largest production sites of
luxury perfumes and cosmetics in France.

Hélios is composed of a group of six buildings, each of which spans three
levels, and is built in the form of a triangle around a large central atrium.
This original design concept was conceived by the architectural firm Arte
Charpentier and aims to foster creativity. Its unique shape and form was
inspired by the process of innovation and product creation itself. It was
built according to the LVMH Group's high standards of quality as well as the
High Environmental Quality (HEQ) standards and uses environmentally sound
materials.

Hélios is an illustration of the Group’s contribution to the remarkable
dynamism of the Centre region. As a member of the Cosmetic Valley, LVMH
Research is already engaged with many public actors - both national and
international - and private companies, including start-ups and SMEs. To extend
this, Hélios has signed an exciting partnership with the University of
Orléans, due to start in 2014. Dubbed Skinovalys, the project builds on the
existing long-standing ties between fundamental research units of the
University of Orléans and LVMH Research. Skinovalys is targeted at external
researchers as well as start-ups, micro-businesses and SMEs. It will enable
them to get access to advanced scientific equipment and the expertise of
Hélios; to validate concepts in the field of cosmetics, and it will provide
support for participating organizations in the experimental phase of their
projects.

LVMH Research

Founded in 1981, LVMH Research is the perfume and cosmetics research and
development division for the LVMH group. This EIG (Economic Interest Group)
encompasses the Houses of Parfums Christian Dior, Guerlain, Parfums Givenchy
and Fresh. LVMH Research also develops skincare products, makeup and perfume
for Kenzo and Make Up For Ever in France and Acqua Di Parma in Italy as well
as a number of the Group’s American brands, such as Benefit Cosmetics.

Contact:

France
DGM Conseil
Michel Calzaroni / Olivier Labesse / Sonia Fellmann / Hugues Schmitt /
Mathilde Lise
+33 1 40 70 11 89
UK
Capital MSL
Claire Maloney
+44 207 307 53 41
Italy
Carlo Bruno & Associati
Michele Calcaterra / Matteo Steinbach
+39 02 89 05 51 01
US
Kekst and Company
James Fingeroth / Molly Morse / Anntal Silver
+1 212 521 4800
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