The Choice Hotels Cambria Suites Brand Announces Expansion in Asheville, North
ROCKVILLE, Md., Nov. 18, 2013
ROCKVILLE, Md., Nov. 18, 2013 /PRNewswire/ --Choice Hotels International,
Inc. (NYSE: CHH), one of the world's largest hotel companies, announced it has
signed an agreement with franchise partner FIRC Group, Inc., to develop a new
Cambria Suites in Asheville, N.C. The 141-room Cambria Suites property will be
located at the intersection of Battery Park and Page Avenue and is expected to
open in 2015.
"We continue to experience strong momentum in bringing the Cambria Suites
experience to new travelers in new markets, and we're excited to open our
second hotel in North Carolina," said Michael Murphy, senior vice president,
Upscale Brands, Choice Hotels International. "The FIRC Group is a phenomenal
partner with decades of experience, so we're confident they'll deliver the
Cambria experience at its best – stylish, modern comfort at a great value.
Led by Antonio Fraga, Sr., FIRC Group, Inc. has more than 30 years of
extensive development experience and a strong presence in the Asheville
market. The company owns the Haywood Park Hotel, along with several major
retail operations and successful restaurants.
"We are excited about our affiliation with Choice Hotels' Cambria Suites
brand," said Antonio Fraga, Sr., president and founder of FIRC Group, Inc. "I
have been conducting business in Asheville for 25 years, and I believe the
Cambria Suites property will make a great addition to this market, which
attracts so many leisure and business travelers."
The Asheville area has become a popular destination because it offers
something for everyone: national and regional breweries, distilleries and
wineries; award-winning independent restaurants and craft cocktail bars; zip
lining and hiking throughout the beautiful Blue Ridge Mountains; and historic
sites like the Biltmore Estate, the largest privately owned house in the
United States. Beyond the obvious attractions for leisure travelers, Asheville
is a popular choice for corporations, who see the eclectic city as a perfect
meeting or conference destination to drive high attendance and satisfaction.
Designed as a lifestyle hotel brand, all Cambria Suites properties are
new-construction and feature a larger lobby to give guests a more social
atmosphere; all-suite rooms that are larger than standard hotel rooms and
include separate living, working and sleeping space; and the latest technology
that allows guests to stay connected while they travel.
Like all Cambria Suites hotels, the Asheville property will feature other fine
amenities such as Reflect, a contemporary bistro serving a dinner menu,
liquor, wine, beer and freshly prepared grab-and-go gourmet salads and
sandwiches; a barista bar featuring coffee and a hot breakfast buffet; and
Refresh, a state-of-the-art fitness center. This property will also boast
4,200 square feet of meeting space and a fourth floor bar with a
4,000-square-foot terrace that will be open to the public.
About FIRC Group, Inc.
Family owned and operated since 1979, FIRC Group, Inc. is a full-service
commercial real estate company, with a distinguished reputation for
acquisitions, development, construction, management, leasing and brokerage, as
well as both commercial and residential condominium development. For more
information visit www.fircgroup.com
About Cambria Suites
Cambria Suites offers contemporary, upscale accommodations at affordable
prices. Designed as a lifestyle hotel brand, Cambria Suites offers more than
just a place to sleep at night. It features a larger lobby to give guests a
more social atmosphere, all-suite rooms that are larger than standard hotel
rooms and include a separate living, working and sleeping space, providing
business and leisure travelers a haven to relax, socialize and network. There
are currently 18 properties open across the country and nearly 30 under
development. For more information visit www.cambriasuites.com
About Choice Hotels
Choice Hotels International, Inc. franchises more than 6,300 hotels,
representing more than 500,000 rooms, in the United States and more than 30
other countries and territories. As of September 30, 2013, 371 hotels,
representing more than 29,000 rooms, were under construction, awaiting
conversion or approved for development in the United States. Additionally, 84
hotels, representing approximately 7,200 rooms, were under construction,
awaiting conversion or approved for development in more than 15 other
countries and territories. The company's Comfort Inn, Comfort Suites, Quality,
Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay
Hotel, Econo Lodge and Rodeway Inn brands, as well as its Ascend Hotel
Collection membership program, serve guests worldwide. All hotels are
independently owned and operated.
Choice Hotels International offers the Choice Privileges rewards program. With
more than 18 million members worldwide, is one of the fastest growing hotel
loyalty programs in the travel industry.
Additional corporate information can be found on the Choice Hotels
International, Inc. web site, which may be accessed at www.choicehotels.com.
Choice Hotels, Choice Hotels International, Choice Privileges, Comfort Inn,
Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites,
Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn, and Ascend Hotel
Collection are proprietary trademarks and service marks of Choice Hotels
© 2013 Choice Hotels International, Inc. All rights reserved.
SOURCE Choice Hotels International, Inc.
Contact: Scott Carman, Choice Hotels: 301-592-6361,
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