Toro Wins Irrigation New Product Contest for Third Straight Year

  Toro Wins Irrigation New Product Contest for Third Straight Year

     EVOLUTION^® Controller Named Winner of 2013 Turf/Landscape Category

Business Wire

RIVERSIDE, Calif. -- November 18, 2013

Toro once again demonstrates its innovation leadership with the EVOLUTION®
controller recently being named winner of the Irrigation Association’s 2013
New Product Contest in the Turf/Landscape category at the Irrigation Show in
Austin, Texas. The patent-pending EVOLUTION controller was developed from
years of customer research to find the perfect balance of simplicity and
sophistication. Launched in the spring of 2013, the product has been well
received by contractors and homeowners alike for its intuitive interface, USB
functionality, and smart upgrade path.

With this recent win, Toro has now won three straight years in a row with the
Precision™ Soil Sensor in 2012 and the PrecisionSense™ site assessment system
in 2011. Toro also received “best new product” honors from the Irrigation
Association in 2008 with the Precision™ Series Spray Nozzles.

The EVOLUTION controller was designed to perform like a traditional time-based
controller, but could evolve into a “smart” controller with water-saving
upgrades that can be added during installation or over time as the customer’s
needs evolve.

“We developed a product that was simple enough for a homeowners’ limited
interaction,” said Burnett Jones, marketing manager for Toro Irrigation. “But
on the other end, EVOLUTION is smart enough and advanced enough to allow
contractors to fully utilize their expertise and knowledge in managing
irrigation systems and landscape needs to the full extent needed at an
individual property.”

The base model of the EVOLUTION controller allows contractors to extend their
sales cycle after installing the controller. With the simple addition of
Toro’s wireless Smart Connect™ feature, contractors can provide smart
irrigation products including rain/moisture sensors, a weather sensor,
handheld remote control, and even auxiliary features such as landscape
lighting. Its modern-day programming, expandable design and smart capability
make the EVOLUTION an ideal choice for users seeking an advanced irrigation
controller without the complexity.

For more information on the Toro EVOLUTION controller, please visit To learn more about our other innovative products

About The Toro Company

The Toro Company (NYSE: TTC) is a leading worldwide provider of innovative
turf, landscape, rental and construction equipment, and irrigation and outdoor
lighting solutions. With sales of more than $1.9 billion in fiscal 2012,
Toro’s global presence extends to more than 90 countries through strong
relationships built on integrity and trust, constant innovation, and a
commitment to helping customers enrich the beauty, productivity and
sustainability of the land. Since 1914, the company has built a tradition of
excellence around a number of strong brands to help customers care for golf
courses, sports fields, public green spaces, commercial and residential
properties, and agricultural fields. More information is available at

About the Irrigation Association

The Irrigation Association is the leading membership organization for
irrigation companies and professionals. Together with our members, we are
committed to promoting efficient irrigation and to long-term sustainability of
water resources for future generations. IA works to improve industry
proficiency, advocate sound water management, and grow demand for
water-efficient products and services. For more information, visit


The Toro Company
Vana Ankeny, 951-785-3742
Sr. Manager, Marketing Communications
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