Ittavi Selects Persistent Systems to Develop SupportPay, a Revolutionary New Cloud Based Child Support Payment Platform Built

Ittavi Selects Persistent Systems to Develop SupportPay, a Revolutionary New 
Cloud Based Child Support Payment Platform Built on
the Salesforce Platform 
Persistent Systems Enables Ittavi to Deliver SupportPay, Simplifying
the Process of Managing Child Support Payments and Sharing Child
Dreamforce, the World's Largest Vendor Technology Event, Invites
Attendees to Connect With Customers, Partners and Employees in
Entirely New Ways With Social and Mobile Cloud Technologies 
SAN FRANCISCO, CA -- (Marketwired) -- 11/18/13 --   SALESFORCE.COM
PERSISTENT), the global leader in software product and technology
services, today announced that Ittavi, the modern family financial
management company, has deployed SupportPay, the first product to
enable parents to directly manage their child support payments and
expenses. SupportPay is a unique cloud-based and mobile child support
application built on the Salesforce Platform. The announcement was
made today at's Dreamforce 2013 in San Francisco. 
Ittavi turned to Persistent Systems to help it deliver an innovative
solution that would allow parents to track child support and child
expenses, upload receipts, communicate via the system and make
payments online, either to each other or to a third party.
Persistent's development team provided Ittavi with a cost effective
and robust solution using cloud and mobility best practices built on
the Salesforce Platform. 
Comments on the News 

--  "Persistent Systems is delighted to have exceeded Ittavi's
    expectations in delivering a secure and robust cloud-based online and
    mobile solution that fully exploits the power of the Salesforce
    Platform," said Ranga Puranik, EVP & Head, New Initiatives Group,
    Persistent Systems. "SupportPay dramatically reduces child support
    conflict by providing a transparent and standardized expense
    management and payment application, between parents and merchants. We
    look forward to continuing to work together with Ittavi on its
    innovative and unique family financial management solutions."
--  "Here at Ittavi, we want to make single, divorced, and blended
    families' lives easier by delivering innovative applications that will
    save parents time, money and headaches," said Sheri Atwood, CEO of
    Ittavi. "My vision for the company and for the products I want to
    deliver requires in-depth cloud and mobile expertise using the
    Salesforce Platform. I reached out to to help me find a
    partner I could trust and they helped me find Persistent Systems.
    Within 6 weeks -- SupportPay Beta was delivered as the secure, easy to
    use and effective application I had envisioned it to be. I am very
    impressed with the professionalism, technical skills of the Persistent
    team -- including their expertise in Salesforce Touch -- and their
    ability to meet deadlines."
--  "Companies around the world are looking to transform into customer
    companies," said Ron Huddleston, senior vice president, ISV &
    Channel, "And partners such as Persistent Systems are
    leveraging the power of the Salesforce Platform to help customers like
    Ittavi connect with their customers, partners and employees in
    entirely new ways."

Partner Highlights
 Persistent Systems' Salesforce Practice helps
companies to conduct rapid, intelligent and economical migration of
software and applications to the cloud and is a Cloud
Alliance partner. To learn more about how Persistent Systems helped
Ittavi deliver SupportPay on the Salesforce Platform please visit: 
About Dreamforce
 Dreamforce 2013 is the world's largest vendor
technology conference, and expects more than 120,000 people to
register to attend this year's 11th annual conference and experience
the power of social and mobile cloud computing and connect with their
customers in a whole new way. With more than 1,100 sessions and 350
cloud companies in the expo, attendees can participate in interactive
sessions, hands-on training with cutting-edge technology, thousands
of live demos and unparalleled networking. In addition, Dreamforce
welcomes special guests Sheryl Sandberg, COO of Facebook; Marissa
Mayer, President and CEO of Yahoo!; and Deepak Chopra, Founder of The
Chopra Foundation. Dreamforce 2013 offers attendees everything they
need to accelerate their customer company transformation in four
days, under one roof. 
Additional Information 

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About the Salesforce Platform and the AppExchange
 The Salesforce
Platform is the world's most trusted and comprehensive cloud platform
for building social and mobile cloud apps. It powers Salesforce CRM,
more than 3 million custom apps built by customers and more than
2,000 apps developed by partners in its ecosystem. Apps built on the
Salesforce Platform can be easily distributed and marketed through's AppExchange. 
About Ittavi:
 Ittavi, an acronym for "it takes a village", seeks to
revolutionize family financial management by creating simple yet
effective software to help single, divorced, separated and blended
families manage their financial relationships. The first company to
truly focus on managing child support payments, Ittavi helps parents
save time and money by simplifying the process of managing child
support. For more information, please visit  
About Persistent Systems:
 Persistent Systems (BOMBAY: PERSISTENT)
(NSE: PERSISTENT) is a global company specializing in software
product and technology services. For over two decades, Persistent has
consistently been selected as the trusted innovation partner for the
world's largest technology brands, leading enterprises and pioneering
start-ups. Persistent has a global team of more than 7,000 employees
worldwide including offices and delivery centers in North America,
Europe, and Asia. Persistent develops best-in-class solutions in key
next-generation technology areas including Analytics, Big Data, Cloud
Computing, Mobility and Social, for the telecommunications, life
sciences, healthcare, and banking & financial services verticals. For
more information, please visit: 
All trademarks, trade names, service marks, and logos referenced
herein belong to their respective companies. Salesforce, AppExchange
and others are among the trademarks of, inc. 
Media contacts:
Rashmi Joshi
Persistent Systems Ltd.
Tel: 91 83083 39400 
Ilona Mohacsi
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