Baby-G Steps Up Style With Holiday Timepieces

                Baby-G Steps Up Style With Holiday Timepieces

New Baby-G BA110, BA111 and BA112 Collections Keep "In Time" with G-SHOCK

PR Newswire

DOVER, N.J., Nov. 18, 2013

DOVER, N.J., Nov. 18, 2013 /PRNewswire/ -- Casio Baby-G is growing up this
holiday season with a new collection of timepieces inspired by its analog and
digitally-dynamite "big brother," G-SHOCK. Fashioned with G-SHOCK's hallmarks
in toughness and durability, these watches will shock and delight wearers with
a look of strength that is synonymous with Baby-G, but with a more
sophisticated, edgier design to fit the lifestyles of the newest millennial
tastemakers. These watches offer the perfect gift-able accessory for the
holiday season.

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This season, Baby-G is making a wrist wear statement with a three-fold debut
of the BA110, BA111 and BA112 collections, which were designed to mirror
G-SHOCK's most standout model – the XL GA110 line – in nine distinctly
feminine colorways. The BA110 model(s) feature a lightweight, glossy resin
band in four fashionable hues of black, white, platinum and matte translucent,
casting a spotlight on the large watch face brushed in striking gold,
rose-gold and silver metallics. The BA111 collection adds three
high-intensity, monochromatic models in pure white, champagne and gold.
Finally, the BA112 line showcases two jewel-toned gems in cobalt blue and
magenta, complete with vibrant multi-colored dials.

Perfect for the multitasking mom, the trendsetting fashionista, the tech-savvy
guru or any woman on your gift list, the timepieces are each equipped with a
layered 3D metallic face, along with gear motif hands, which nod to the
sophisticated styling cues of industrial design. Even in mirroring the
aesthetic of G-SHOCK's GA110 model, the watch stays true to Baby-G's signature
functionality and strength with a shock resistant, 100 meter water resistant
structure, an LED backlight, 48-city world time, three multi-function alarms,
1/100^th second stopwatch, countdown timer, and 12/24 hour time formats. This
timepiece blends style and performance seamlessly, appealing to the on-trend
types, function-over-fashion females, and those one in the same.

"This collection has been one of our most anticipated Baby-G launches and we
expect our customers to embrace them this season," said Shigenori Itoh,
Chairman & CEO of Casio America. "G-SHOCK roll-outs have always been met with
great reception, so taking that applauded design into our own product
portfolio was an easy decision. The look is strong, but chic and
fashion-forward at the same time – just like our Baby-G loyalist!"

The BA110, BA111 and BA112 model(s) are available at select Nordstrom,
Bloomingdales and Macy's stores  for an MSRP of $120. Please visit for more information.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer
Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer
electronics and business equipment solutions, established in 1957. Casio
America, Inc. markets calculators, keyboards, mobile presentation devices,
disc title and label printers, watches, cash registers and other consumer
electronic products. Casio has strived to realize its corporate creed of
"creativity and contribution" through the introduction of innovative and
imaginative products. For more information, visit www.casiousa.comor

About Baby-G
Casio's female timepiece brand, Baby-G, was created as a counterpart to its
"big brother" G-SHOCK in 1994. The brand exemplifies the synergy of fashion
and function for the vibrant, active woman with watches that are stylish,
bold, tough and chic. Equipped with the same superior functionality that
G-SHOCK is known for, Baby-G timepieces are shock and water resistant with
multiple daily alarms and stopwatch functions. The brand has partnered with
some of the hottest names in music, fashion and pop culture on standout Baby-G
watch collaborations, the most recent including Ke$ha, Rebecca Minkoff,
Joyrich and Married To The Mob. This 2014, Baby-G will celebrate its 20th


Contact: Stacey White, Danielle Morrone, Coyne PR, (973) 588-2000,,; Sue VanderSchans, CASIO AMERICA,
INC., (973) 361-5400,
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