Yahoo! JAPAN and Videology Form Strategic Partnership, Delivering Comprehensive Multi-Screen Advertising to the World's Second

Yahoo! JAPAN and Videology Form Strategic Partnership, Delivering 
Comprehensive Multi-Screen Advertising to the World's Second Largest TV Market 


    --  Videology's Video Platform enables Yahoo! JAPAN to better
        connect with consumers through advanced targeting and
        optimization of video across screens

NEW YORK, Nov. 18, 2013 /CNW/ - Yahoo! JAPAN—the top web portal in Japan for 
both search and audience reach—announced Friday that it has selected 
Videology—one of the world's largest video advertising platforms—as its 
video advertising technology partner. This announcement was made in 
conjunction with Yahoo! JAPAN's launch of a comprehensive and expanded premium 
video advertising business in Japan—the world's second largest television 
market.

(Photo: http://photos.prnewswire.com/prnh/20131118/NY17938 )

"We are pleased to announce our exciting partnership with Videology. Not only 
do they share our vision of establishing a premium video ad market in Japan, 
they also have the technology to make it a reality," said Mr. Osamu Aranami, 
Corporate Officer, Head of Marketing Solutions Company, Yahoo! JAPAN. 
"Videology's platform is unique in that it offers brand advertisers 
guaranteed-audience delivery, and therefore, more unified planning and 
measurement across screens. This is in line with the direction of our company, 
and we believe, with the direction of the industry. Together, we will 
contribute to the future of the Internet advertising industry, providing 
advertisers with increased value and more attractive services."

"Given Yahoo! JAPAN's focus on attracting television-centric, brand marketers 
to online video, Videology is the obvious technology partner," said Brian 
Lesser, Global CEO, Xaxis, a digital media company servicing over 1500 
marketers in 26 markets across Asia Pacific, North America, Europe and Latin 
America. "They understand brands and their platform is built to plan and 
execute campaigns in a manner very similar to and compatible with that of 
television."

Videology's technology offers campaign management tools for publishers to 
manage audience-based reservations of direct sales inventory, optimize against 
audience verification metrics, extend campaigns and audiences to external 
inventory, and employ sophisticated audience targeting. In recognition of the 
unique needs of premium publishers, Videology's platform allows for strict 
controls over brand exposure, pricing, buyer eligibility and ad creative, as 
well as advanced predictive tools to help publishers maximize yield. These 
latter capabilities are part of Videology's Revenue Engine(SM) product, which 
the company unveiled in September as part of an upgraded release of its 
supply-side technology.

"Yahoo! JAPAN is truly changing the way that consumers are interacting with 
media and allowing the audience to enjoy the very best of what digital media 
has to offer," said Scott Ferber, Chairman and CEO, Videology. "We are honored 
that they chose us to power their video advertising business and look forward 
to helping them break new ground in the rapidly evolving multi-screen 
universe. When a company with the scale and brand equity of Yahoo! JAPAN 
commits to video advertising to this degree, you know that big change is 
underway."

About Yahoo! JAPAN

Yahoo! JAPAN, operated by Yahoo Japan Corporation, is a leading Internet brand 
and one of the most trafficked Internet destinations in Japan. Yahoo! JAPAN 
seeks to provide online products and services essential to users' lives, and 
offers a full range of tools and marketing solutions for businesses to connect 
with Internet users in Japan. Yahoo! JAPAN is headquartered in Tokyo, Japan.

About Videology

Videology (videologygroup.com) is one of the world's largest video advertising 
platforms. By simplifying big data, we empower marketers and media companies 
to make smarter advertising decisions to fully harness the value of their 
audience across screens. Our math and science-based technology enables our 
customers to manage, measure and optimize digital video and TV advertising to 
achieve the best results in the converging media landscape.

Videology, Inc., is a privately-held, venture-backed company, whose investors 
include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and 
Valhalla Partners. Videology is headquartered in Baltimore, MD, with key 
offices in New York, Austin, Toronto, London, Paris, Madrid, Singapore, Sydney 
and sales teams across North America.

Contact:

Michele Skettino, Videology Michele@videologygroup.com
(917) 653-0073

Sian Blevins, Eastwick sian@eastwick.com
(209) 765-6568



SOURCE  Videology 
http://www.videologygroup.com 
http://photos.prnewswire.com/prnh/20131118/NY17938 
PRN Photo Desk, photodesk@prnewswire.com 
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CO: Videology
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-0- Nov/18/2013 12:04 GMT
 
 
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