Yahoo! JAPAN and Videology Form Strategic Partnership, Delivering Comprehensive Multi-Screen Advertising to the World's Second

      Yahoo! JAPAN and Videology Form Strategic Partnership, Delivering
Comprehensive Multi-Screen Advertising to the World's Second Largest TV Market

-Videology's Video Platform enables Yahoo! JAPAN to better connect with
consumers through advanced targeting and optimization of video across screens

PR Newswire

NEW YORK, Nov. 18, 2013

NEW YORK, Nov. 18, 2013 /PRNewswire/ --Yahoo! JAPAN—the top web portal in
Japan for both search and audience reach—announced Friday that it has selected
Videology—one of the world's largest video advertising platforms—as its video
advertising technology partner. This announcement was made in conjunction
with Yahoo! JAPAN's launch of a comprehensive and expanded premium video
advertising business in Japan—the world's second largest television market.

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"We are pleased to announce our exciting partnership with Videology. Not only
do they share our vision of establishing a premium video ad market in Japan,
they also have the technology to make it a reality," said Mr. Osamu Aranami,
Corporate Officer, Head of Marketing Solutions Company, Yahoo! JAPAN.
"Videology's platform is unique in that it offers brand advertisers
guaranteed-audience delivery, and therefore, more unified planning and
measurement across screens. This is in line with the direction of our
company, and we believe, with the direction of the industry. Together, we will
contribute to the future of the Internet advertising industry, providing
advertisers with increased value and more attractive services."

"Given Yahoo! JAPAN's focus on attracting television-centric, brand marketers
to online video, Videology is the obvious technology partner," said Brian
Lesser, Global CEO, Xaxis, a digital media company servicing over 1500
marketers in 26 markets across Asia Pacific, North America, Europe and Latin
America. "They understand brands and their platform is built to plan and
execute campaigns in a manner very similar to and compatible with that of

Videology's technology offers campaign management tools for publishers to
manage audience-based reservations of direct sales inventory, optimize against
audience verification metrics, extend campaigns and audiences to external
inventory, and employ sophisticated audience targeting. In recognition of the
unique needs of premium publishers, Videology's platform allows for strict
controls over brand exposure, pricing, buyer eligibility and ad creative, as
well as advanced predictive tools to help publishers maximize yield. These
latter capabilities are part of Videology's Revenue Engine^SM product, which
the company unveiled in September as part of an upgraded release of its
supply-side technology.

"Yahoo! JAPAN is truly changing the way that consumers are interacting with
media and allowing the audience to enjoy the very best of what digital media
has to offer," said Scott Ferber, Chairman and CEO, Videology. "We are
honored that they chose us to power their video advertising business and look
forward to helping them break new ground in the rapidly evolving multi-screen
universe. When a company with the scale and brand equity of Yahoo! JAPAN
commits to video advertising to this degree, you know that big change is

About Yahoo! JAPAN

Yahoo! JAPAN, operated by Yahoo Japan Corporation, is a leading Internet brand
and one of the most trafficked Internet destinations in Japan. Yahoo! JAPAN
seeks to provide online products and services essential to users' lives, and
offers a full range of tools and marketing solutions for businesses to connect
with Internet users in Japan. Yahoo! JAPAN is headquartered in Tokyo, Japan.

About Videology

Videology ( is one of the world's largest video advertising
platforms. By simplifying big data, we empower marketers and media companies
to make smarter advertising decisions to fully harness the value of their
audience across screens. Our math and science-based technology enables our
customers to manage, measure and optimize digital video and TV advertising to
achieve the best results in the converging media landscape.

Videology, Inc., is a privately-held, venture-backed company, whose investors
include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and
Valhalla Partners. Videology is headquartered in Baltimore, MD, with key
offices in New York, Austin, Toronto, London, Paris, Madrid, Singapore, Sydney
and sales teams across North America.


Michele Skettino, Videology
(917) 653-0073

Sian Blevins, Eastwick
(209) 765-6568

SOURCE Videology

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