Merck Partners With TRUSTe to Become Certified Under APEC Cross Border Privacy Rules

Merck Partners With TRUSTe to Become Certified Under APEC Cross Border Privacy 
SAN FRANCISCO, CA -- (Marketwired) -- 11/18/13 --  TRUSTe, the
leading global data privacy management (DPM) company, today announced
that the Merck & Co., Inc. (Merck) privacy program is compliant with
the requirements of the Asia-Pacific Economic Cooperation (APEC)
Cross Border Privacy Rules (CBPR) System. Merck is the first
healthcare company in the world, and the second multinational
company, to achieve this certification via voluntary and enforceable
codes of conduct adopted by participating businesses.  
"While there are many variations in the privacy laws that apply to
our business in different countries around the world, APEC CBPR
certification is an important way for Merck to demonstrate to our
customers, to patients and other stakeholders that we are committed
to our privacy values and to accountable privacy practices in every
region of the world," said Hilary Wandall, chief privacy officer for
The APEC CBPR System is a self-regulatory initiative that addresses
cross border data flows between the United States and other APEC
Member Economies, through voluntary and enforceable codes of conduct
adopted by participating businesses. Following a review of Merck's
privacy policy and practices, TRUSTe, the first Accountability Agent
for the APEC privacy standard, certified that Merck is CBPR
"We partnered with Merck to review their data privacy management
practices and applaud their milestone achievement as the first
healthcare company to receive certification under the APEC CBPR
system," said Chris Babel, CEO for TRUSTe. "The safe handling of
consumers' personal information is crucial for the success of
businesses as they enter new markets with different privacy
frameworks. We continue to support efforts, such as at the APEC CBPR
system, to further the interoperability of privacy frameworks
For more information on the APEC CBPR system, please visit: 
Additional details about the TRUSTe APEC Privacy program are
available at: 
About TRUSTe
 TRUSTe is the leading global Data Privacy Management
(DPM) company and powers trust in the data economy by enabling
businesses to safely collect and us
e customer data across web,
mobile, cloud and advertising channels. Our cloud-based Data Privacy
Management Platform delivers innovative technology products,
including website monitoring and advertising compliance controls --
along with privacy assessments and certifications. More than 5,000
companies worldwide, including Apple, Disney, eBay, Forbes, LinkedIn
and Oracle rely on our DPM platform and globally recognized Certified
Privacy Seal to protect/enhance their brand, drive user engagement
and minimize compliance risk. For more information, please visit 
About Merck
 Today's Merck is a global healthcare leader working to
help the world be well. Merck is known as MSD outside the United
States and Canada. Through our prescription medicines, vaccines,
biologic therapies, and consumer care and animal health products, we
work with customers and operate in more than 140 countries to deliver
innovative health solutions. We also demonstrate our commitment to
increasing access to healthcare through far-reaching policies,
programs and partnerships. For more information, visit
and connect with us on Twitter, Facebook and YouTube. 
Melissa Pereira 
Kim Barsi 
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