Fujitsu Awarded for Innovation in Marketing at Dreamforce 2013

Fujitsu Awarded for Innovation in Marketing at Dreamforce 2013

Fujitsu Recognized for Its Outstanding Contribution Toward Perry Ellis
International, Inc.'s Customer Success in Second Annual Salesforce.com Partner
Innovation Awards

SUNNYVALE, Calif., Nov. 18, 2013 (GLOBE NEWSWIRE) -- Fujitsu announced today
it has been named the recipient of the Salesforce.com Partner Innovation
Marketing Award. In receiving this award, Fujitsu was recognized for their
work with Perry Ellis International, Inc. in leveraging social and mobile
cloud technologies from salesforce.com to accelerate customer company
transformation. The award was presented today at Dreamforce 2013, the world's
largest vendor-led technology gathering in San Francisco.

Comments on the News

  *"We're honored to win this award for innovation in marketing," said Alex
    Attal, executive vice president of Business and Application Services at
    Fujitsu America. "As a Platinum Cloud Alliance Partner, Fujitsu will
    continue to partner with Salesforce.com to deliver a broad selection of
    robust cloud computing solutions to make our customers' business
    objectives a reality."
    
  *"We are proud to honor the achievements of the Salesforce Cloud Alliance
    Partner ecosystem and congratulate Fujitsu on its Salesforce.com Partner
    Innovation Award," said Dan Streetman, senior vice president, Alliances,
    salesforce.com. "Salesforce.com partners continue to play an important
    role in enabling businesses to accelerate their customer company
    transformation and create deeper connections with their customers with
    social and mobile cloud technologies."
    
  *"The Salesforce Loyalty and CRM solutions delivered by Fujitsu will enable
    us to better understand and engage with our customers," said Luis Paez,
    chief information officer for Perry Ellis International. "This
    implementation supports the company's multi-brand, omni-channel strategy,
    and will continue to drive sales revenues through clearer, more-focused
    marketing efforts."

As Perry Ellis International endeavored to set up their own stores and build
direct relationships with their customers, they required a loyalty and CRM
solution that could meet their growing needs. The company wanted a robust,
scalable and intuitive solution to better understand their customers and the
revenue stream those customers provide, while also providing the ability to
deliver loyalty points and offers using real-time customer transaction data.
Fujitsu implemented Salesforce as the foundation for a loyalty solution with
campaign management, web service integration and omni-channel support. The new
solution allows Perry Ellis International a 360-degree view of their consumer,
resulting in a better customer experience.

The Salesforce.com Partner Innovation Awards is an annual awards program
honoring salesforce.com's consulting partner ecosystem for the contributions
they have made in helping customers leverage social and mobile cloud
technologies to accelerate customer company transformation.

Partner recipients of a Salesforce.com Partner Innovation Award were
acknowledged in one of 7 categories based on their outstanding customer
implementation work:

  oInnovation in Sales
  oInnovation in Service
  oInnovation in Marketing
  oInnovation in Platform
  oInnovation in Industry Solutions
  oInnovation in Mobile Solutions
  oCustomer Company Innovation

About Fujitsu

Fujitsu is the leading Japanese information and communication technology (ICT)
company offering a full range of technology products, solutions and services.
Approximately 170,000 Fujitsu people support customers in more than 100
countries. We use our experience and the power of ICT to shape the future of
society with our customers. Fujitsu Limited (TSE:6702) reported consolidated
revenues of 4.4 trillion yen (US$47 billion) for the fiscal year ended March
31, 2013. For more information, please see http://www.fujitsu.com.

Fujitsu and the Fujitsu logo are trademarks or registered trademarks of
Fujitsu Limited in the United States and other countries.Salesforce,
salesforce.com and Dreamforce are trademarks or registered trademarks of
salesforce.com, Inc. in the United States and other countries. All other
company or product names mentioned herein are trademarks or registered
trademarks of their respective owners. Information provided in this press
release is accurate at time of publication and is subject to change without
advance notice.

About Perry Ellis International

Perry Ellis International, Inc. is a leading designer, distributor and
licensor of a broad line of high quality men's and women's apparel,
accessories and fragrances, as well as select children's apparel. The
Company's collection of dress and casual shirts, golf sportswear, sweaters,
dress pants, casual pants and shorts, jeans wear, active wear, dresses and
men's and women's swimwear is available through all major levels of retail
distribution. The Company, through its wholly owned subsidiaries, owns a
portfolio of nationally and internationally recognized brands, including:
Perry Ellis®, Jantzen®, Laundry by Shelli Segal®, C&C California®, Rafaella®,
Cubavera®, Ben Hogan®, Centro®, Munsingwear®, Savane®, OriginalPenguin®by
Munsingwear®, Grand Slam®, Natural Issue®, Pro Player®, the Havanera Co.®,
Gotcha®, MCD®, John Henry®, Mondo di Marco®, Redsand®, Manhattan®, Axist®,
Farah®, Anchor Blue®,Miller's Outpost®, Tahoe River Outfitters®, Original
Khaki Company® and Techworks®.The Company enhances its roster of brands by
licensing trademarks from third parties, including: Nike® and Jag® for
swimwear, and Callaway®, PGA TOUR® and Champions Tour® for golf apparel.
Additional information on the Company is available athttp://www.pery.com.

CONTACT: Media contacts
         Fujitsu America, Inc.
         Victoria Hansen, Corporate Communications
         224-545-2705
         victoria.hansen@us.fujitsu.com
        
         Finn Partners
         Carol Edwards
         212-593-5858
         carol.edwards@finnpartners.com

Fujitsu North America logo
 
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