Driving Innovation: The Coca-Cola Company and Ford Unveil Ford Fusion Energi with PlantBottle Technology Interior

 Driving Innovation: The Coca-Cola Company and Ford Unveil Ford Fusion Energi
                     with PlantBottle Technology Interior

PR Newswire

ATLANTA and DEARBORN, Mich., Nov. 15, 2013

ATLANTA and DEARBORN, Mich., Nov. 15, 2013 /PRNewswire/ --

  oPlantBottle Technology^™ from The Coca-Cola Company is applied for the
    first time beyond PET packaging as part of the interior fabric of a Ford
    Fusion Energi plug-in hybrid research vehicle
  oThe Fusion Energi research vehicle uses PlantBottle Technology for seat
    cushions, seat backs, head restraints, door panel inserts and headliners
  oFabric made from PlantBottle Technology consists of up to 30 percent
    plant-based materials, showing the broad potential of two global consumer
    icons to leverage renewable materials to help replace petroleum and other
    fossil fuels used for traditional PET fabric

The Coca-Cola Company and Ford Motor Company (NYSE: F) are fueling more
sustainable design by collaborating on a first-ever interior fabric made from
the same renewable material used to produce Coca-Cola's PlantBottle
Technology^™ packaging.

The two companies today unveiled a Ford Fusion Energi plug-in hybrid vehicle
with Coca-Cola PlantBottle Technology interior fabric surfaces covering seat
cushions, seat backs, head restraints, door panel inserts and headliners. The
research vehicle marks the first time PlantBottle Technology is applied beyond
packaging, and affirms a joint commitment by two global consumer icons to
develop innovative new products produced from renewable materials.

"By using PlantBottle Technology in a plug-in hybrid, Ford and Coca-Cola are
showing the broad potential to leverage renewable materials that help replace
petroleum and other fossil fuels, reducing the overall environmental impact of
future vehicles," said John Viera, global director of sustainability and
vehicle environmental matters at Ford.

The collaboration also demonstrates the positive influence that comes from
combining two of the most recognizable and respected brands in the world. The
Cola-Cola Company and Ford Motor Company together reach billions of consumers
in more than 200 countries on six continents.

The Ford Fusion Energi research vehicle will be on display later this month at
the Los Angeles Auto Show.

The idea behind the vehicle was launched last year when Ford and Coca-Cola
research teams came together to explore innovation opportunities in more
sustainable products. Both companies use PET, a durable, lightweight plastic
also known as polyethylene terephthalate, in a variety of products including
plastic bottles, fabrics and carpets. This provided a natural opportunity to
bring together both recyclable and renewable technologies.

Since The Coca-Cola Company introduced PlantBottle Technology to the market in
2009 as the first-ever recyclable PET plastic bottle made partially from
plants, more than 18 billion PlantBottle packages have been distributed in 28
countries resulting in more than 400,000 barrels of oil saved. If PlantBottle
interior fabrics were migrated across the majority of U.S. Ford models, it
would displace nearly 4 million pounds of petroleum-derived materials, as well
as save the equivalent of 295,000 gallons of gasoline and 6,000 barrels of

"This collaboration with Ford demonstrates that PlantBottle Technology can be
applied anywhere PET plastic is traditionally used, but with a lighter
footprint on the planet," said Scott Vitters, general manager, PlantBottle
packaging platform, The Coca-Cola Company. "We are pleased to share this
technology with Ford, and look forward to continuing to expand the application
of PlantBottle Technology."

The PlantBottle-Fusion Energi initiative is also encouraged by the World
Wildlife Fund, which advises companies to look for alternatives to fossil

"The Coca-Cola Company and Ford Motor Company partnership is a great example
of how collaborations can help scale up positive changes to benefit the
environment," said Erin Simon, manager, business and industry, packaging and
material science, World Wildlife Fund. "This atypical partnership is a great
model for other businesses to follow, and can have a measurable impact on
critical environmental issues."

Building upon the success of PlantBottle Technology, Ford has been able to
produce the first-ever fiber that can be woven into durable, automotive-grade
PET fabric from PlantBottle material. Fusion Energi, a plug-in hybrid version
of Ford's global midsize car, was determined to be the perfect vehicle on
which to test out the material.

Fusion Energi is Ford's most fuel-efficient sedan. It boasts an EPA-rated
total range of up to 620 miles and can drive up to 21 miles in electric-only
mode – which could help save customers an estimated $6,850 in fuel costs
compared with an average new car over the course of five years. It offers the
latest generation of SmartGauge^® with EcoGuide, designed to monitor and
influence driving behavior to improve vehicle efficiency and help drivers get
the most from their car.

PlantBottle Technology material integration builds on the current 2014 Ford
Fusion's environmental innovations – innovations that showcase a variety of
more sustainable materials throughout the car, including:

  oSound-absorbing denim material equivalent to more than two average-sized
    pairs of blue jeans in the car's carpet liner
  oMaterial equivalent to 38.9 clear-plastic 16-ounce recycled bottles in
    select cloth-seat Fusion models
  oAbout 31,250 soybeans in the foam found in Fusion seat cushions. Today,
    Ford uses soy foam in every vehicle built in North America. Since its
    first application in 2007, the use of soy foam by Ford has reduced
    petroleum production by more than 5 million pounds and carbon dioxide
    emissions by 20 million pounds annually

About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn,
Mich., manufactures or distributes automobiles across six continents. With
about 180,000 employees and 65 plants worldwide, the company's automotive
brands include Ford and Lincoln. The company provides financial services
through Ford Motor Credit Company. For more information regarding Ford and its
products worldwide, please visit http://corporate.ford.com.

About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company,
refreshing consumers with more than 500 sparkling and still brands. Led by
Coca-Cola, one of the world's most valuable and recognizable brands, our
Company's portfolio features 16 billion-dollar brands including Diet Coke,
Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply,
Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling
beverages, ready-to-drink coffees, and juices and juice drinks. Through the
world's largest beverage distribution system, consumers in more than 200
countries enjoy our beverages at a rate of more than 1.8 billion servings a
day. With an enduring commitment to building sustainable communities, our
Company is focused on initiatives that reduce our environmental footprint,
support active, healthy living, create a safe, inclusive work environment for
our associates, and enhance the economic development of the communities where
we operate. Together with our bottling partners, we rank among the world's top
10 private employers with more than 700,000 system associates. For more
information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on
Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at
www.coca-colablog.com or find us on LinkedIn at

SOURCE Ford Motor Company; The Coca-Cola Company

Website: http://www.ford.com
Contact: Todd Nissen, Ford Motor Company, 313.322.4898, tnissen@ford.com or
Katherine Schermerhorn, The Coca-Cola Company, 404.676.2683,
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