Lincoln Electric Celebrates Grand Opening of Brazil Automation Facility

   Lincoln Electric Celebrates Grand Opening of Brazil Automation Facility

New facility places automation competencies closer to customer demand

PR Newswire

INDAIATUBA, Brazil, Nov. 15, 2013

INDAIATUBA, Brazil, Nov. 15, 2013 /PRNewswire/ --Last week, the
Cleveland-based Lincoln Electric Company opened its new Automation Center of
Excellence – Brazil before a large group of customers, supplier partners and
employees. A welcome was extended by Reinaldo Nogueira, Mayor of the city of
Indaiatuba, who stressed the importance of creating an environment for
businesses to grow and in which their employees could feel comfortable making
their home.

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The new, 5,000-square-meter facility includes demonstration, integration,
training and office space. The training lab has six robot systems, as well as
a station for orbital welding process development and system instruction.
There are eight additional demonstration systems for robotic and mechanized
applications. Classroom instruction can hold up to 40 students in two

The keynote presentation defining Lincoln Electric's automation strategy was
delivered by George Blankenship, President of Lincoln Electric's North
American operations. He stated that the Company recognizes that its customers
must deliver higher productivity and improved quality to remain competitive.

"Our responsibility to our customer must be more than just a provider of
product. Their expectations of us are greater today because they have
escalated demands from their customer," Blankenship said. "When we can improve
their welding and fabrication process, we become a partner rather than a

Lincoln Electric has strategically grown its Automation Solutions offerings
over the last several years, both organically and through acquisition.
Leveraging its position as "the Welding Experts," it has grown its portfolio
to include pre-engineered robotic systems, CNC plasma cutting and controls,
fixturing and tooling, engineered line builds, robotic integration, laser
systems, weld fume control and fire prevention.

"We can say with confidence that Lincoln Electric is the only company that has
the ability to deliver this complete of an automation solution to our
customers," said Chris Bailey, Director of Automation – North America. "The
opening of this new facility in Brazil demonstrates our ability to bring these
solutions to our customers' doorstep throughout the world and where they need

Leonardo Sabedot, Business Manager for the ASG-Brazil group, closed out the
presentation by thanking his team and partners for making the facility a
world-class facility.

"We are excited by the opportunity that this facility represents, and look
forward to forging strong partnerships with the many customers in the region,"
Sabedot said.

Lincoln Electric is the world leader in the design, development and
manufacture of arc welding products, robotic arc welding systems, plasma and
oxyfuel cutting equipment and has a leading global position in the brazing and
soldering alloys market. Headquartered in Cleveland, Ohio, Lincoln Electric
has 45 manufacturing locations, including operations and joint ventures in 19
countries and a worldwide network of distributors and sales offices covering
more than 160 countries.For more information about Lincoln Electric and its
products and services, visit the company's website at

SOURCE Lincoln Electric Company

Contact: Robin Suttell - or 216.696.0229; or
Greg Coleman - or 216.383.2462
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