New "Dynamic NFC Tag" Memories from STMicroelectronics Enable Smarter Consumer, Domestic and Industrial Equipment

New "Dynamic NFC Tag" Memories from STMicroelectronics Enable Smarter
Consumer, Domestic and Industrial Equipment

GENEVA, Nov. 15, 2013 (GLOBE NEWSWIRE) -- vast range of consumer devices,
domestic appliances and industrial equipment is set to become smarter, more
flexible and easier to use because of a new family of "dynamic NFC tag"
memories fromSTMicroelectronics (NYSE:STM),a global semiconductor leader
serving customers across the spectrum of electronics applications. These
memories make it easy to add Near Field Communications (NFC) capability to any
kind of electrical device, from loudspeakers and printers, to cookers and
washing machines, to electricity, gas and water meters.

NFC is a wireless communications technology that allows two devices to
communicate when they are in close proximity, typically just a few inches from
each other. Today, it is mostly recognized by consumers as a way to make
contactless purchases with smartphones. Soon it will contribute to connecting
objects to the "Internet of Things", which will change the way consumers
interact with those connected things. Although NFC capability is standard in
many new smartphones and tablets, the time is coming for NFC connectivity in
many other kinds of electrical or electronic devices.

ST aims to drive this change with its newM24SRfamily of "dynamic NFC tag"
memories that allow any device, including printers, fitness watches, microwave
ovens, smart electricity meters or digital cameras to feature built-in NFC
connectivity, thereby allowing it to communicate with a smartphone that almost
touches it.

"The key benefit of embedding NFC capability into almost any kind of equipment
or device is that the device can then be designed to offer all the features
that would be possible if they had keyboards, graphic displays and Internet
connections, without actually having to incorporate these expensive and
space-consuming features into the equipment itself; the user's smartphone
already has them and can 'lend' them," says Benoit Rodrigues, General Manager,
STMicroelectronics Memories Division.

One of the potential benefits enabled by the M24SR family is convenient
Bluetooth pairing of a smartphone and an audio device. Instead of having to
open the phone's settings, turn Bluetooth on, select the audio device code
name and sometimes enter a pass code, users can simply wave their smartphone
by the NFC-enabled audio device, and automatically activate Bluetooth pairing
between the two devices as settings have been transmitted over NFC.

Other examples include resetting the clock on any appliance after a power
blackout or a change in daylight saving hours, or rapid diagnosis of faults in
malfunctioning equipment. Instead of having to look for the instruction manual
or call the manufacturer's customer service, the user could simply run the
"Reset my appliance clock" or "Diagnose Problem" app on their smartphone,
touch the equipment with the smartphone, and the clock would be automatically
reset or the problem remotely diagnosed through the connection to the
manufacturer's website.

"The M24SR family enables a new paradigm in how to interact with the world
around us," said Benoit Rodrigues. "Today, smartphones are increasingly at the
center of how we interact with other people. Tomorrow, they will also be at
the center of how we interact with everything we own or use."

Technical Notes


ST's "dynamic NFC / RFID tag memories" are silicon chips that contain three
key blocks:
(1) a non-volatile memory (NVM), which is an electronic memory that retains
its stored data even when its power supply is switched off;
(2) a wireless interface for communicating with other wireless devices;
(3) a wired interface (industry-standard I2C) for communicating with the
controller of the host equipment.

In the M24SR family, the NVM is implemented as EEPROM (Electrically
ErasableProgrammableRead-OnlyMemory) in sizes ranging from 2 to 64Kbit,
covering all current market demands. ST is the world leader in EEPROM
technology and the world's largest supplier of EEPROM memories.

The wireless interface is fully compatible with the ISO14443-A protocol that
enables data rates up to 106kb/s, while the I2C interface operates at speeds
up to 1MHz, ensuring fast data transfer between the smartphone and the target
equipment.

The EEPROM memory bank is preformatted for NFC operation, supporting the NFC
Data Exchange Format (NDEF), and uses the latest and most reliable EEPROM
technology, with data retention guaranteed for 200 years, one million
write-erase cycles, and 128-bit password protection for maximum security.

Offered in compact and cost-effective SO8, TSSOP8 and MLP8 packages, the M24SR
devices are now available in samples for OEM customers.

About STMicroelectronics

ST is a global leader in the semiconductor market serving customers across the
spectrum of sense and power and automotive products and embedded processing
solutions. From energy management and savings to trust and data security, from
healthcare and wellness to smart consumer devices, in the home, car and
office, at work and at play, ST is found everywhere microelectronics make a
positive and innovative contribution to people's life. By getting more from
technology to get more from life, ST stands for life.augmented.

In 2012, the Company's net revenues were $8.49 billion. Further information on
ST can be found atwww.st.com.

New NFC Tag Memories from STMicroelectronics:
http://hugin.info/152740/R/1743514/586518.pdf

New NFC Tag Memories from STMicroelectronics_IMAGE:
http://hugin.info/152740/R/1743514/586519.jpg

CONTACT: For Press Information Contact:
         STMicroelectronics
         Michael Markowitz
         Director Technical Media Relations
         +1 781 591 0354
         michael.markowitz@st.com

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