Papa John’s Announces National Advertising Agency Review
LOUISVILLE, Ky. -- November 15, 2013
Papa John’s International, the world’s third-largest pizza delivery company,
today announced it is reviewing its national agency of record to ensure it has
the right resources in place to help the brand achieve its next level of
“As the recognized industry leader in customer happiness and the leader in
digital ordering, Papa John’s has built an incredible amount of momentum over
the past few years,” said John Schnatter, Papa John’s founder, chairman and
CEO. “We feel the timing is right to seek an agency partner that can
capitalize on that momentum and help advance our brand to the next level
through fresh thinking, brand messaging and more innovative, integrated
The review, which will focus on creative only, was initiated following several
months of evaluation of the brand’s advertising needs. Papa John’s current
agency of record, ZGroup Advertising, has declined to participate in the
“ZGroup has been an important partner and member of the Papa John’s marketing
team for many years,” said Bob Kraut, Papa John’s chief marketing officer. “We
thank them for their contribution and loyalty to the Papa John’s brand and
believe they will continue to serve us well in their media and co-op buying
NJS Consulting, an independent advertising consulting firm, will assist with
the selection process.
Headquartered in Louisville, Kentucky, Papa John’s International, Inc.
(NASDAQ: PZZA) is the world’s third largest pizza delivery company. For 12 of
the past 14 years, consumers have rated Papa John’s No. 1 in customer
satisfaction among all national pizza chains in the American Customer
Satisfaction Index (ACSI). Papa John’s is the Official Pizza Sponsor of the
National Football League and Super Bowl XLVIII. For more information about the
company or to order pizza online, visit Papa John’s at www.papajohns.com, or
visit us on Facebook at www.facebook.com/PapaJohns, or on Twitter at
Papa John’s International, Inc.
Darryl Carr, 502-261-4318
Director, Corporate Communications
Press spacebar to pause and continue. Press esc to stop.