ingenie Wins Prestigious Prince Michael Road Safety Award 2013
LONDON, November 15, 2013
LONDON, November 15, 2013 /PRNewswire/ --
Young driver insurer ingenie is very proud to announce it has been awarded the
Prince Michael International Road Safety Award for 2013.
(Photo: http://photos.prnewswire.com/prnh/20131115/653532 )
An expert panel of over 20 judges selected ingenie as winner of the
prestigious award, recognising the brand's innovative use of telematics car
insurance to help under-25s become safer drivers.
Using ingenie black box insurance as a co-pilot, 70 percent of the company's
community of young drivers have demonstrated improvements to their driving.
ingenie blends education, the latest technology and discount incentives on car
insurance to encourage under-25s to improve their behaviour on the road.
The ingenie technology provides a feedback loop to drivers, giving them
detailed advice via a smartphone app on aspects such as speed, braking,
cornering and smoothness. The company offers financial incentives in the form
of quarterly premium discounts to customers who drive well.
After one year, the average ingenie policyholder sees their premium halve,
with ongoing discounts available for safe driving.
The company, which counts Gary Lineker and Sir Frank Williams among its
high-profile ambassadors, has also donated its time and resource to numerous
not-for-profit and charitable organisations that aim to better educate young
drivers. Successful campaigns to date include work with Drive iQ, TyreSafe,
Surrey Safe Drive Stay Alive, ITV's Fixers and more.
Announcing the award, Adrian Walsh, director of the Prince's award scheme
said: "What impressed the judges most was the innovative and effective use of
technology to feed-back to the young drivers."
Richard King, founder and CEO of ingenie said: "We are thrilled to have won
the Prince Michael Award - for us, it's like winning an Oscar. It's fantastic
to have ingenie's innovative approach validated by a panel of experts in the
field of road safety, less than two years after we went live. While we are a
commercial business, our ethos has always been to encourage and educate young
people on how to drive more safely - and it's all made possible by our
advanced telematics technology."
"The high number of young driver deaths and serious injuries on our roads is
unacceptable, and with terrific support from our underwriting partners Ageas
and RSA we're providing a private sector solution to this social and economic
problem. My thanks to all the judges and of course His Royal Highness Prince
Michael of Kent for recognising us with this award."
Gary Lineker, ingenie ambassador and BBC presenter added: "I've been involved
with ingenie from the start and it's great to see their hard work recognised
with this award. As a father of four boys, it's abundantly clear to me how
important turning youngsters into safe drivers really is. I've seen first-hand
how the ingenie system works with the two of my lads who are driving and would
recommend it to any other concerned parents."
Sir Frank Williams of Williams F1 Team commented: "We've been working with
ingenie since its inception in 2009. The advanced telematics technology used
by ingenie to monitor and provide feedback to young drivers is similar in
principle to the telematics system we use on our Grand Prix cars. A car crash
changed my life so I'm passionate about smart initiatives that make our roads
safer, and the statistics show novice drivers are particularly vulnerable.
Congratulations to ingenie and keep up the good work."
Gerry McQuade, Chief Marketing Officer, Non Consumer at EE said: "We are
delighted that ingenie's work to improve road safety for young drivers has
been recognised with this prestigious award. We've seen the company go from
strength to strength over the past 2 years, and we're proud to provide the
mobile connectivity that powers their success story."
ingenie is an innovative new way of insuring young drivers. We exclusively
insure 17 to 25 year olds who often struggle to find affordable premiums
elsewhere. Our policyholders join a community of young drivers who benefit
from ingenie black box telematics technology that constantly assesses their
We build a picture of a driver's individual style, awareness and safety on the
road, rewarding those who drive well with cheaper insurance premiums and
helping those who need improvement become safer.
Established in late 2011, ingenie offers a disruptive, fresh way of providing
car insurance to young people and has quickly become a powerful digital brand
in its own right.
The company counts footballer turned broadcasterGary Linekeramong its
high-profile investors and ambassadors. Williams F1 is a key partner assisting
in the development of telematics, high-profile brand promotion and road
safety. The company is also backed by leading figures from UK business,
including SirMartin Broughton, Chairman of British Airways.
ingenie - http://www.ingenie.com
PR ContactWill Powell Influence Associates firstname.lastname@example.org T
+44(0)207-287-9610 M +44(0)7763-753800
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